Marketing Director

• Jan 2023 - Present

Dedicated to helping women feel their best, For The Creators is redefining Motherhood. More than just a fashion rental platform, this is the modern circular destination for maternity and motherhood. We’re on a mission to change how women shop maternity and postnatal fashion/wellness, while helping them feel their very best - when they need to the most. Through our circular platform offering rental, retail and resale, we’re empowering mothers and saving Mother Earth.forthecreators.co Show less

Marketing Manager

• Nov 2022 - Jan 2023

Brand Strategy Consultant

• Jul 2022 - Jan 2023

Helping clients develop brand strategy, identity, and creative direction to maximise business results. Helping clients develop brand strategy, identity, and creative direction to maximise business results.

Marketing Manager

• Apr 2021 - Jul 2022

Heading up the marketing team, it was my responsibility to drive the marketing plan and align the brand vision with our marketing objectives across a wide range of channels - including social media, email and the website, to name a few. As well as managing the marketing strategy, supporting the CEO, I also oversaw all brand visuals, including photoshoots and design, ensuring consistency across all creative outputs, evolving the visual style and brand story. Heading up the marketing team, it was my responsibility to drive the marketing plan and align the brand vision with our marketing objectives across a wide range of channels - including social media, email and the website, to name a few. As well as managing the marketing strategy, supporting the CEO, I also oversaw all brand visuals, including photoshoots and design, ensuring consistency across all creative outputs, evolving the visual style and brand story.

Digital Strategy Manager

• Dec 2018 - Dec 2020

As lead in the digital content/social team, I worked with a wide range of B2B and B2C clients in the Architecture and Education sectors, just to name a few. I was responsible for strategic direction for our digital clients, identifying new opportunities to meet business objectives, while aligning brand values, covering social media and performance marketing channels.

Digital Content Manager

• Jun 2017 - Dec 2018

Digital Content Manager

• Feb 2017 - May 2017

Digital, Content & Social Media Manager

• May 2015 - Feb 2017

Responsible for all content creation, including planning and executing all food photography and social media content. I also managed all digital channels, including social media channels and the website, optimising output based on performance. I led the website re-design project, a crucial step for the business to modernise their approach to digital. Responsible for all content creation, including planning and executing all food photography and social media content. I also managed all digital channels, including social media channels and the website, optimising output based on performance. I led the website re-design project, a crucial step for the business to modernise their approach to digital.

Digital Marketing Executive

• Nov 2013 - May 2015

I managed the e-commerce performance marketing channels - PPC, paid social, organic social, affiliates, SEO and influencer marketing - working with the global team and Japan HQ. I was responsible for reporting performance to the wider e-commerce team. I managed the e-commerce performance marketing channels - PPC, paid social, organic social, affiliates, SEO and influencer marketing - working with the global team and Japan HQ. I was responsible for reporting performance to the wider e-commerce team.

Design, Marketing and Communication

• Sep 2013 - Jan 2014

Graphic Designer & Video Co-ordinator

• Jun 2013 - Oct 2013

- Graphic Design - Layout design for print and online - HTML & CSS - Photo Shoot Development - Photo Retouching - Video editing and co-ordination - Website / Online magazine content co-ordination - Email Marketing - Graphic Design - Layout design for print and online - HTML & CSS - Photo Shoot Development - Photo Retouching - Video editing and co-ordination - Website / Online magazine content co-ordination - Email Marketing

Storm Models Intern

• Aug 2010 - Aug 2010

- Assisted the Creative Director. - Updated model portfolios & Cards. - Worked along side scouts / booking agents. - Assisted the Creative Director. - Updated model portfolios & Cards. - Worked along side scouts / booking agents.