Luchezar Nikolov

Founder at SMARTBAG LTD
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Contact Information
Location
Bulgaria, BG
Languages
  • English Limited working proficiency

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Bio

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Credentials

  • Email Marketing
    Software University (softuni.bg)
    Dec, 2017
    - Sep, 2024
  • Digital Project Managment
    SoftUni
    Nov, 2017
    - Sep, 2024
  • Marketing Fundamentals
    Softwere Univerisity
    Oct, 2017
    - Sep, 2024
  • Acing Your Interview
    LinkedIn
    May, 2017
    - Sep, 2024
  • Digital Marketing
    Google
    Mar, 2017
    - Sep, 2024
  • Facebook Marketing
    Software University (softuni.bg)

Experience

    • United Kingdom
    • Retail Office Equipment
    • Founder
      • Dec 2017 - Present
    • Bulgaria
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Facebook Marketing Team Lead
      • Jan 2022 - Feb 2023

    • Facebook Marketing Specialist
      • Jun 2019 - Feb 2023

    • Bulgaria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2018 - Jun 2019

      - Managing Facebook ad campaigns with large budgets (over 3k dollars per campaign) on a daily basis - Managing Campaigns in Europe, Middle East, South America, Central America, Australia, and Asia - Managing Campaigns with budgets over $100 000 per month - Deeply knowledgeable in the following areas: Conversions, PPE, Traffic, Video Views - Monitoring campaigns delivery to ensure campaigns are running as expected - Managing the setup, adjustments, and reporting for digital marketing and advertising campaigns - Improving Click-Through Rates, Costs Per Click, CPM and the CPA - Writing ad copies knowing perfectly the ad policy of Facebook and produce persuasive copy for ads targeting. - Creating Creatives both static and video for the ads with Photoshop, Canva, and Sony Vegas knowing perfectly the ad policy of Facebook - Preventing Audience Overlap - Full understanding of reporting metrics - Full understanding of the Facebook’s customizations - Solid knowledge of Analytics - Creating relevant and engaging social media content for Facebook and Instagram. - Growing social media presence - Influencer Marketing - Develop and execute influencer marketing strategies and creative campaigns - Develop content ideas and write and curate content Show less

    • India
    • E-Learning Providers
    • 1 - 100 Employee
    • Social Media Trainee
      • Apr 2018 - Jun 2018
    • Bulgaria
    • Fundraising
    • 1 - 100 Employee
    • Advertising Manager
      • Aug 2017 - Oct 2017

Education

  • Software University (softuni.bg)
    certificate, Digital Marketing
    2017 -
  • South West University
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2013 - 2017
  • University of National and World Economy
    Master's degree, Brand Management
    2017 - 2018

Community

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