Luchezar Nikolov
Founder at SMARTBAG LTD- Claim this Profile
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English Limited working proficiency
Topline Score
Bio
Credentials
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Email Marketing
Software University (softuni.bg)Dec, 2017- Sep, 2024 -
Digital Project Managment
SoftUniNov, 2017- Sep, 2024 -
Marketing Fundamentals
Softwere UniverisityOct, 2017- Sep, 2024 -
Acing Your Interview
LinkedInMay, 2017- Sep, 2024 -
Digital Marketing
GoogleMar, 2017- Sep, 2024 -
Facebook Marketing
Software University (softuni.bg)
Experience
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SMARTBAG LTD
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United Kingdom
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Retail Office Equipment
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Founder
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Dec 2017 - Present
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WOW TEA
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Bulgaria
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Wellness and Fitness Services
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1 - 100 Employee
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Facebook Marketing Team Lead
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Jan 2022 - Feb 2023
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Facebook Marketing Specialist
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Jun 2019 - Feb 2023
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1ForFit
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Bulgaria
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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Aug 2018 - Jun 2019
- Managing Facebook ad campaigns with large budgets (over 3k dollars per campaign) on a daily basis - Managing Campaigns in Europe, Middle East, South America, Central America, Australia, and Asia - Managing Campaigns with budgets over $100 000 per month - Deeply knowledgeable in the following areas: Conversions, PPE, Traffic, Video Views - Monitoring campaigns delivery to ensure campaigns are running as expected - Managing the setup, adjustments, and reporting for digital marketing and advertising campaigns - Improving Click-Through Rates, Costs Per Click, CPM and the CPA - Writing ad copies knowing perfectly the ad policy of Facebook and produce persuasive copy for ads targeting. - Creating Creatives both static and video for the ads with Photoshop, Canva, and Sony Vegas knowing perfectly the ad policy of Facebook - Preventing Audience Overlap - Full understanding of reporting metrics - Full understanding of the Facebook’s customizations - Solid knowledge of Analytics - Creating relevant and engaging social media content for Facebook and Instagram. - Growing social media presence - Influencer Marketing - Develop and execute influencer marketing strategies and creative campaigns - Develop content ideas and write and curate content Show less
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XploraBG
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India
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E-Learning Providers
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1 - 100 Employee
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Social Media Trainee
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Apr 2018 - Jun 2018
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Евро програми ЕООД
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Bulgaria
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Fundraising
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1 - 100 Employee
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Advertising Manager
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Aug 2017 - Oct 2017
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Education
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Software University (softuni.bg)
certificate, Digital Marketing -
South West University
Bachelor's degree, Public Relations, Advertising, and Applied Communication -
University of National and World Economy
Master's degree, Brand Management