Laura Lūžienė
Marketing Manager at TEGRA- Claim this Profile
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English -
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German -
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Lithuanian -
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Russian -
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Credentials
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Marketing specialist
Lietuvos marketingo asociacija (LiMA)Oct, 2021- Sep, 2024 -
Marketing Analytics
CourseraMay, 2020- Sep, 2024
Experience
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TEGRA
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Iceland
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Software Development
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
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Brand Manager
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2015 - Present
-Sustained turnover growth is ensured by more than 10% by launching new products;-Continuous analysis and research of the market and the competitors;-Increasing company’s cash profitability by negotiating with suppliers, constant analyzing of products’ portfolio, improvement of cooperation conditions;-Marketing and promotion of products by organizing showcases, life presentations, video co-creation with marketing team, promotion on YouTube and other social media channels;-Started marketing strategy for (gardening tools) products on Facebook, increased brand’s profitability; Show less
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JSC Tegra state
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1 - 100 Employee
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Chief of Executive Department
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2013 - 2015
A two-year re branding project: -Creating a new product portfolio under new brands; -Life product presentations to customers in Lithuania, Estonia, Kazakhstan, Belarus; -Kept stable turnover growth by more than 10% by expanding product portfolio in retail shops; -Negotiation with suppliers and pricing, considerably improved payment conditions; -Closer cooperation with suppliers which increased trust and liability; -Closer communication with team members: regular meetings, setting clear goals; -Created a new product development department. Show less
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Supply Chain Manager
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2007 - 2013
Stock control in the central warehouse, the supply chain projects for foreign companies. Achievements: -Supply chain expansion, interconnection and management - from supplier to retailer; -Improved the turnover of central warehouse by 60 days (was more than 95 days); -Improved level of execution of customer orders by 97%; -Reduction of lost sales by 3%; -By improving the stock level KPI‘s (key performance indicator) the turnover was increased by more than 20%; -Supply chain projects allowed us to free up time from stock control problems. The management was able to devote more time to product portfolio management. Show less
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JSC Tegra
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1 - 100 Employee
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Purchasing Manager
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2004 - 2007
Supply chain management, systematic ordering control, constant communication with suppliers from all over the world. Supply chain management, systematic ordering control, constant communication with suppliers from all over the world.
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Warner Village cinemas
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Entertainment Providers
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1 - 100 Employee
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Assistant Manager Human Resources
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2002 - 2004
Hiring and training of new recruits, work and function scheduling, controlling the processes. Hiring and training of new recruits, work and function scheduling, controlling the processes.
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Education
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NIMA, Nederlands Instituut voor Marketing
Marketing/Marketing Management, General -
Lietuvos edukologijos universitetas
Bachelor's degree, Germanic Languages, Literatures, and Linguistics -
The Atomic Garden Vilnius
Brand management