Liz Hatherley
Independent Brand & Marketing Strategist & Consultant / Director at Lunchtime Content- Claim this Profile
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Bio
Kevin Sutherland
Liz was recommended to me for a content strategy role when I was CSO at SevenC3. Since then I have worked with her twice – initially as maternity cover and subsequently as a permanent hire – and I cannot recommend her highly enough. She is methodical in her process and creative in her thinking, with experience across brand and creative strategy, and with ideas and outputs designed for real life application. She’s fast and effective, a brilliant collaborator and I’d be thrilled to work with her again in the future.
Gareth Thomas
Liz is a dream to work with, both professionally and personally. Not only is she a to quality and expert strategist, she is the best team leader I have had the pleasure of working with. Liz cares passionately about her people and their happiness and development, this is how Liz creates a department of enthused and passionate experts that work seamlessly with my client service team to deliver great results for the Agency. Liz thrives under pressure and thinks on her feet to manage the inevitable curve balls thrown our way and i'm always glad to have her in the room when i'm stumped for the right answer. Liz supports, guides and offers her expertise in the right moment and always in a respectful and professional way. Simply put, Liz is a team player and is a joy to work with. As my counterpart at SevenC3 I couldn't ask for a better partner, sounding board and colleague who would always push me and others to be better. I look forward to working with her again if the opportunity arises
Kevin Sutherland
Liz was recommended to me for a content strategy role when I was CSO at SevenC3. Since then I have worked with her twice – initially as maternity cover and subsequently as a permanent hire – and I cannot recommend her highly enough. She is methodical in her process and creative in her thinking, with experience across brand and creative strategy, and with ideas and outputs designed for real life application. She’s fast and effective, a brilliant collaborator and I’d be thrilled to work with her again in the future.
Gareth Thomas
Liz is a dream to work with, both professionally and personally. Not only is she a to quality and expert strategist, she is the best team leader I have had the pleasure of working with. Liz cares passionately about her people and their happiness and development, this is how Liz creates a department of enthused and passionate experts that work seamlessly with my client service team to deliver great results for the Agency. Liz thrives under pressure and thinks on her feet to manage the inevitable curve balls thrown our way and i'm always glad to have her in the room when i'm stumped for the right answer. Liz supports, guides and offers her expertise in the right moment and always in a respectful and professional way. Simply put, Liz is a team player and is a joy to work with. As my counterpart at SevenC3 I couldn't ask for a better partner, sounding board and colleague who would always push me and others to be better. I look forward to working with her again if the opportunity arises
Kevin Sutherland
Liz was recommended to me for a content strategy role when I was CSO at SevenC3. Since then I have worked with her twice – initially as maternity cover and subsequently as a permanent hire – and I cannot recommend her highly enough. She is methodical in her process and creative in her thinking, with experience across brand and creative strategy, and with ideas and outputs designed for real life application. She’s fast and effective, a brilliant collaborator and I’d be thrilled to work with her again in the future.
Gareth Thomas
Liz is a dream to work with, both professionally and personally. Not only is she a to quality and expert strategist, she is the best team leader I have had the pleasure of working with. Liz cares passionately about her people and their happiness and development, this is how Liz creates a department of enthused and passionate experts that work seamlessly with my client service team to deliver great results for the Agency. Liz thrives under pressure and thinks on her feet to manage the inevitable curve balls thrown our way and i'm always glad to have her in the room when i'm stumped for the right answer. Liz supports, guides and offers her expertise in the right moment and always in a respectful and professional way. Simply put, Liz is a team player and is a joy to work with. As my counterpart at SevenC3 I couldn't ask for a better partner, sounding board and colleague who would always push me and others to be better. I look forward to working with her again if the opportunity arises
Kevin Sutherland
Liz was recommended to me for a content strategy role when I was CSO at SevenC3. Since then I have worked with her twice – initially as maternity cover and subsequently as a permanent hire – and I cannot recommend her highly enough. She is methodical in her process and creative in her thinking, with experience across brand and creative strategy, and with ideas and outputs designed for real life application. She’s fast and effective, a brilliant collaborator and I’d be thrilled to work with her again in the future.
Gareth Thomas
Liz is a dream to work with, both professionally and personally. Not only is she a to quality and expert strategist, she is the best team leader I have had the pleasure of working with. Liz cares passionately about her people and their happiness and development, this is how Liz creates a department of enthused and passionate experts that work seamlessly with my client service team to deliver great results for the Agency. Liz thrives under pressure and thinks on her feet to manage the inevitable curve balls thrown our way and i'm always glad to have her in the room when i'm stumped for the right answer. Liz supports, guides and offers her expertise in the right moment and always in a respectful and professional way. Simply put, Liz is a team player and is a joy to work with. As my counterpart at SevenC3 I couldn't ask for a better partner, sounding board and colleague who would always push me and others to be better. I look forward to working with her again if the opportunity arises
Experience
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Lunchtime Content
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Independent Brand & Marketing Strategist & Consultant / Director
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Jan 2015 - Present
1. Defining brand purpose, identity, culture and messaging2. Developing informed and sustainable content marketing strategies3. Creating content of all types to bring these strategies to lifePartnering with a range of brands and agencies in sectors including food and drink, retail/ecommerce, financial services and sustainability/SDGs.Contact me to find out how I can work with your team - liz@lunchtimecontent.com 1. Defining brand purpose, identity, culture and messaging2. Developing informed and sustainable content marketing strategies3. Creating content of all types to bring these strategies to lifePartnering with a range of brands and agencies in sectors including food and drink, retail/ecommerce, financial services and sustainability/SDGs.Contact me to find out how I can work with your team - liz@lunchtimecontent.com
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SevenC3
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Strategy
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Jan 2018 - Mar 2020
Leading Seven’s strategy team in delivering the highest quality strategic work, grounded in research, data and audience empathy, to underpin our integrated work for brands across all sectors.Responsible for fostering a culture where everyone in the agency embraces putting strategy at the heart of everything we do for our clients. Key stakeholder in both internal and client development initiatives.
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Senior Strategist
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Feb 2017 - Jan 2018
Setting the strategic direction for a diverse range of activity for clients including Sainsbury's, Vitality, UBS, Hertz and Institute of Directors.Working with a range of stakeholders on internal strategic projects.
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OgilvyOne
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France
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Lead Content Strategist (contract)
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Aug 2016 - Feb 2017
Working with the world's leading customer engagement agency in a contract role spanning content marketing strategy and editorial direction for brands including British Gas, IBM and EY. Working with the world's leading customer engagement agency in a contract role spanning content marketing strategy and editorial direction for brands including British Gas, IBM and EY.
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infogr8
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United Kingdom
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Technology, Information and Media
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1 - 100 Employee
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Consultant Content Strategist
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Dec 2015 - Feb 2017
Consultancy and content strategy leadership.infogr8 is a visual content agency helping organisations attract, inform and engage audiences through the use of great data.We deliver measurable results that directly impacts on brand sentiment, search and PR coverage. Consultancy and content strategy leadership.infogr8 is a visual content agency helping organisations attract, inform and engage audiences through the use of great data.We deliver measurable results that directly impacts on brand sentiment, search and PR coverage.
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FMXA
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Consultant Content Strategist
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Aug 2015 - Feb 2017
Consultancy and content strategy leadership.FMXA is a full-service marketing and business development agency that specialises in the IT and security sectors. Its services include strategic planning, integrated marketing programme implementation, targeted lead generation and management, and channel development. Consultancy and content strategy leadership.FMXA is a full-service marketing and business development agency that specialises in the IT and security sectors. Its services include strategic planning, integrated marketing programme implementation, targeted lead generation and management, and channel development.
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Seven
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United Kingdom
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Real Estate
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1 - 100 Employee
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Head of Planning (contract)
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Feb 2015 - Oct 2015
Maternity cover contract, plus subsequent ongoing freelance work across multiple clients, in particular Sainsbury's and Jobsite.Seven is Europe's No. 1 content marketing agency. We create content that delivers on our clients' brand promises every day and everywhere - we call it 'content that performs'. Maternity cover contract, plus subsequent ongoing freelance work across multiple clients, in particular Sainsbury's and Jobsite.Seven is Europe's No. 1 content marketing agency. We create content that delivers on our clients' brand promises every day and everywhere - we call it 'content that performs'.
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BORN Group
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United States
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Apr 2012 - Dec 2014
Creating and developing content strategies for clients in a range of sectors, alongside the holistic management of content creation across all platforms.Establishing and leading specialist teams depending on strategic requirements.Championing and creating engaging, structured and effective content. Creating and developing content strategies for clients in a range of sectors, alongside the holistic management of content creation across all platforms.Establishing and leading specialist teams depending on strategic requirements.Championing and creating engaging, structured and effective content.
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Creative Producer
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Mar 2010 - Apr 2012
Twofold role: - Video production: full producer responsibilities from pre- to post-production, creating bespoke online video for brands such as Waitrose, Very and Sky.- Editorial management: launching and managing digital and print magazines and content for a variety of clients, specialising in women's lifestyle.
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Project Manager
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Apr 2008 - Mar 2010
Managing a range of publishing contracts including print, digital and websites for the contract publishing arm of Dennis Publishing. Broad range of responsibilities centred on editorial projects including managing freelance teams, writing and client account management.
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Maxim International Executive
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Mar 2006 - Mar 2008
Broad responsibilities across all 30 editions of the world’s biggest men’s magazine, including launching new international issues of Maxim and ensuring global brand consistency, and organising creative international events, shoots and brand initiatives.
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Whisper Mag
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United Kingdom
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Book and Periodical Publishing
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Editor and Founder
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Mar 2008 - Dec 2009
Launching and editing women's lifestyle website Whisper Mag with a partner. Undertook all aspects of running the site including editing, commissioning, managing writers, scheduling, website and CMS management, marketing and social, PR and planning.Published weekly at whispermag.co.uk and now archived at http://whisper.net-genie.co.uk/, Whisper Mag launched in May 2008 and offered engaging and varied weekly content targeted at female readers aged 18-30. Launching and editing women's lifestyle website Whisper Mag with a partner. Undertook all aspects of running the site including editing, commissioning, managing writers, scheduling, website and CMS management, marketing and social, PR and planning.Published weekly at whispermag.co.uk and now archived at http://whisper.net-genie.co.uk/, Whisper Mag launched in May 2008 and offered engaging and varied weekly content targeted at female readers aged 18-30.
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Education
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2001 - 2004
King's College London, U. of London
BA, English Literature & Language -
1994 - 2001
King Edward VI School, Southampton
Community
