Lizeth Asseff
Board Member, Membership Committee at Women in Exhibition- Claim this Profile
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English Full professional proficiency
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Chinese Limited working proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Sales Pitch and Closing
Northwestern UniversitySep, 2020- Sep, 2024 -
Connecting with Sales Prospects
Northwestern UniversityMar, 2020- Sep, 2024 -
Customer Segmentation and Prospecting
Northwestern UniversityDec, 2019- Sep, 2024 -
Brand and Product Management
IE Business School -
Channel Management and Retailing
IE Business School -
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School -
Marketing Mix Implementation Capstone
IE Business School -
Pricing Strategy
IE Business School -
Specialization Marketing Mix Implementation
IE Business School
Experience
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Women in Exhibition
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United States
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Non-profit Organizations
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1 - 100 Employee
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Board Member, Membership Committee
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Oct 2022 - Present
Women in Exhibition is a non-profit group that promotes leadership, inclusion and growth as a portal for women to engage and enhance their professional experience with exhibitors, studios, technology groups, and service providers. As part of the Membership Committee and Board Member, I attend the welcome of all our new members, as well as keep them informed about our activities and events, promoting their participation and contribution to our community. Women in Exhibition is a non-profit group that promotes leadership, inclusion and growth as a portal for women to engage and enhance their professional experience with exhibitors, studios, technology groups, and service providers. As part of the Membership Committee and Board Member, I attend the welcome of all our new members, as well as keep them informed about our activities and events, promoting their participation and contribution to our community.
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Inorca Seating
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Colombia
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Industrial Automation
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1 - 100 Employee
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KAM USA & Canada
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Nov 2021 - Present
- Head of the cinema business line in USA and Canada- Manage the relationship, opportunities, relevant events, and any other input that facilitates the positioning of the brand as a strategic business partner.-Serve as the link of communication between key customers and internal teams- Prepare regular reports of progress and forecasts using key account metrics.- Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.-Analyze the market situation. Show less
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KAM Colombia
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Apr 2021 - Nov 2021
- Head of Contract furniture & Auditoriums business line- Focus strategies in the catering industry and PAC sector.- Foster and build relationships with new distributors-Manage the relationship, opportunities, relevant events, and any other input that facilitates the positioning of the brand as a strategic business partner.-Serve as the link of communication between key customers and internal teams- Prepare regular reports of progress and forecasts using key account metrics.- Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.-Analyze the market situation. Show less
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Latex Occidental
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Mexico
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Wholesale Import and Export
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1 - 100 Employee
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Modern Trade Manager-Colombia
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Oct 2019 - Jun 2020
Mexican multinational, No. 1 balloon factory in the world. - Open the modern channel in Colombia - Negotiate contracts and commercial terms - Manage the activities of field staff to ensure compliance with the goal, policies and business plan of the company in general - Review and analyze the market to determine the needs of the client, buyer and consumer of the channel - Carry out periodic readings of sell in and sell out - Control and monitoring of sales against sales objectives, to make the necessary corrections and guarantee compliance with the modern channel plan - Carry out business reviews with clients periodically, to make joint growth plans. Show less
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Master Products Ltda
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Colombia
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Wholesale
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Business Development Director
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Oct 2016 - Sep 2019
Licensee of the most prestigious brands in the world. (Disney, Sanrio, FCB, Discovery Kids, among others)- Generate business development strategies - Analysis of demand and international purchases - Negotiations with international suppliers, customers and distributors. - Management of sales channels: Modern Trade, E-commerce, Virtual Sales and Own Stores - National management of commercial and promotional personnel - I positioned the company as the # 1 provider in licensed products for babies in modern trade channel and #1 in virtual sales in school season. - Participate in the negotiation and launch of new lines of business - Market research and BI - Monitoring of product distribution and consumer reactions Show less
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Brand Manager
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Oct 2013 - Oct 2016
- Brand manager of brands such as Disney, Peppa Pig, Sanrío, Discovery Kids, Animal Planet, Transformers, Angry Birds. - Purchases and negotiations with international suppliers - Lead the project for the introduction of virtual stores and E-commerce as a sales channel. - Introduce and market new products by developing time plans integrated with sales, advertising and production. - Determine product pricing using market research data; review of production and sales costs; anticipating volume. - Manage the creative department - Administration of licenses, negotiation of contracts and portfolio. Show less
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Trainee Assistant
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Apr 2013 - Oct 2013
- Management assistance, report preparation, data analysis - Lead warehouse sales, increase in sales of 80%
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Education
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2019 - 2020
Northwestern University
The Art of Sales Specialization, Selling Skills and Sales Operations -
2017 - 2018
IE Business School
Specialization, Marketing Mix Implementation -
2007 - 2013
Universidad ICESI
Bachelor’s Degree, Business Administration with emphasis on Finance -
2007 - 2012
Universidad ICESI
Bachelor’s Degree, Public Accounting and International Finance -
2011 - 2012
江西财经大学
Interchange Student, International Business/Trade/Commerce
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