Li-wen (Lily) Peng

Media Planner at OMD Taiwan
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Contact Information
Location
Taiwan, TW
Languages
  • 英文 Professional working proficiency
  • 中文 Native or bilingual proficiency

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Credentials

  • Advanced Styling with Responsive Design
    Coursera
    Jul, 2020
    - Sep, 2024
  • Interactivity with JavaScript
    Coursera
    Jul, 2020
    - Sep, 2024
  • Introduction to CSS3
    Coursera
    Jun, 2020
    - Sep, 2024
  • Introduction to HTML5
    Coursera
    Jun, 2020
    - Sep, 2024
  • IAB Digital Marketing and Media Foundations Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Apr, 2021
    - Sep, 2024

Experience

    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner
      • May 2022 - Present

    • Digital Marketer
      • Oct 2020 - Present

      - Communicate with external companies regarding marketing materials and event/promotion within the precinct - Plan and create a high volume of written and multimedia content for the digital, print and social platforms - Liaise with all marketing material with vendors - Plan and manage the content calendar and hold responsibility for all publishing deadlines and consistency of coverage across platforms - Media planning for paid social media platform - Creative photography for all content image

    • Marketing Intern
      • Oct 2020 - Jan 2021

      - Create ideas and copy writing on websites and social media - Instagram followers has increased by 3.4% monthly 2020 compared last year - Manage and update blogs by using WordPress CMS - Design marketing materials to suit marketing campaigns’ purposes - Collaborate with Education Counsellors to build up student network, recruit students and address students’ enquiries - Create ideas and copy writing on websites and social media - Instagram followers has increased by 3.4% monthly 2020 compared last year - Manage and update blogs by using WordPress CMS - Design marketing materials to suit marketing campaigns’ purposes - Collaborate with Education Counsellors to build up student network, recruit students and address students’ enquiries

    • Retail Sales Assistant
      • Jul 2019 - Mar 2020

      - Greeting customers in a friendly manner - Assisting customers with their needs - EFTPOS check out - Maintaining store cleanliness - Maintaining inventories - Greeting customers in a friendly manner - Assisting customers with their needs - EFTPOS check out - Maintaining store cleanliness - Maintaining inventories

    • Arts & Crafts
    • Temporary Media Associate
      • Jun 2016 - May 2017

      - Monitored Chanel and Volvo brand advertisements - Produced daily/weekly performance report to Manager and Digital Director - Communicated with advertising agency for keeping up with the ad performance - Generated Volvo competitor report and tracked the advertisement performance by using Nielsen data survey and Sizmek ad server - Monitored Chanel and Volvo brand advertisements - Produced daily/weekly performance report to Manager and Digital Director - Communicated with advertising agency for keeping up with the ad performance - Generated Volvo competitor report and tracked the advertisement performance by using Nielsen data survey and Sizmek ad server

    • United Kingdom
    • Research Services
    • Conference Assistant
      • Aug 2015 - Aug 2015

      Part-time job in a Social Enterprise conference - Guests greeting and assisting them to the seats and schedule - Assisting with the Speakers for time management during the conference Part-time job in a Social Enterprise conference - Guests greeting and assisting them to the seats and schedule - Assisting with the Speakers for time management during the conference

Education

  • University of Melbourne
    Master of Arts - MA, Marketing Communications
    2018 - 2019
  • Ming Chuan University
    Bachelor of Science - BS, International Business and Trade
    2013 - 2017

Community

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