Li-wen (Lily) Peng
Media Planner at OMD Taiwan- Claim this Profile
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英文 Professional working proficiency
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中文 Native or bilingual proficiency
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Bio
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Credentials
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Advanced Styling with Responsive Design
CourseraJul, 2020- Sep, 2024 -
Interactivity with JavaScript
CourseraJul, 2020- Sep, 2024 -
Introduction to CSS3
CourseraJun, 2020- Sep, 2024 -
Introduction to HTML5
CourseraJun, 2020- Sep, 2024 -
IAB Digital Marketing and Media Foundations Certification
GoogleMar, 2020- Sep, 2024 -
Google Ads Search Certification
GoogleApr, 2021- Sep, 2024
Experience
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OMD Taiwan
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Taiwan
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Advertising Services
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1 - 100 Employee
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Media Planner
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May 2022 - Present
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Digital Marketer
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Oct 2020 - Present
- Communicate with external companies regarding marketing materials and event/promotion within the precinct - Plan and create a high volume of written and multimedia content for the digital, print and social platforms - Liaise with all marketing material with vendors - Plan and manage the content calendar and hold responsibility for all publishing deadlines and consistency of coverage across platforms - Media planning for paid social media platform - Creative photography for all content image
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Marketing Intern
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Oct 2020 - Jan 2021
- Create ideas and copy writing on websites and social media - Instagram followers has increased by 3.4% monthly 2020 compared last year - Manage and update blogs by using WordPress CMS - Design marketing materials to suit marketing campaigns’ purposes - Collaborate with Education Counsellors to build up student network, recruit students and address students’ enquiries - Create ideas and copy writing on websites and social media - Instagram followers has increased by 3.4% monthly 2020 compared last year - Manage and update blogs by using WordPress CMS - Design marketing materials to suit marketing campaigns’ purposes - Collaborate with Education Counsellors to build up student network, recruit students and address students’ enquiries
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Retail Sales Assistant
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Jul 2019 - Mar 2020
- Greeting customers in a friendly manner - Assisting customers with their needs - EFTPOS check out - Maintaining store cleanliness - Maintaining inventories - Greeting customers in a friendly manner - Assisting customers with their needs - EFTPOS check out - Maintaining store cleanliness - Maintaining inventories
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Mindshare
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Arts & Crafts
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Temporary Media Associate
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Jun 2016 - May 2017
- Monitored Chanel and Volvo brand advertisements - Produced daily/weekly performance report to Manager and Digital Director - Communicated with advertising agency for keeping up with the ad performance - Generated Volvo competitor report and tracked the advertisement performance by using Nielsen data survey and Sizmek ad server - Monitored Chanel and Volvo brand advertisements - Produced daily/weekly performance report to Manager and Digital Director - Communicated with advertising agency for keeping up with the ad performance - Generated Volvo competitor report and tracked the advertisement performance by using Nielsen data survey and Sizmek ad server
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Asia Pacific Research Foundation
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United Kingdom
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Research Services
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Conference Assistant
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Aug 2015 - Aug 2015
Part-time job in a Social Enterprise conference - Guests greeting and assisting them to the seats and schedule - Assisting with the Speakers for time management during the conference Part-time job in a Social Enterprise conference - Guests greeting and assisting them to the seats and schedule - Assisting with the Speakers for time management during the conference
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Education
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University of Melbourne
Master of Arts - MA, Marketing Communications -
Ming Chuan University
Bachelor of Science - BS, International Business and Trade