Experience

• 

  First Niagara Bank

  • Director, Brand And Marketing Communications, First Vice President
• 

  First Niagara Bank

  • United States
  • Financial Services
  • 700 & Above Employee

  • Director, Brand and Marketing Communications, First Vice President

    • May 2013 - Present

    Managing an energetic Brand and Marketing team who have responsibility for delivery marketing programs across all First Niagara businesses. Includes Brand, Brand Activation and Sponsorship, Marketing Communications, Digital Marketing, Social Media, Marketing Operations and Agency Network Management.

  • Senior Marketing Communications Manager, Vice President

    • Apr 2012 - May 2013

• 

  Eastman Kodak, Rochester NY

  • Rochester, NY

  • Office of the CMO, Global Advertising Creative Development and Media Planning

    • 2001 - Jun 2012
    • Rochester, NY

    Creative development, production, and execution of integrated advertising campaigns. Produce global assets across all consumer businesses. This includes broadcast, direct response television, video, print, OOH, radio, online display advertising, search, website development. Manage agency netwo...

• 

  Eastman Kodak Company

  • Manager, Corporate Partnerships

    • May 1996 - Feb 2001

    Managed Corporate Partnerships including the Olympic Games sponsorship. Included contract management, budget development and management, branding and brand guideline development and execution, guidance to business units utilizing the Games and Games marks in marketing communications vehicles, planning and execution of complex onsite technical support for the Games. Included Atlanta '96, Nagano '98, and Sydney '00.Also during this time, provided corporate oversight to international photographic trade shows and support of smaller sponsorship properties.

  • Marketing Communications Manager, Kodak Professional

    • Feb 1992 - Apr 1996

    Provided management of integrated marketing communications for B2B professional photography business unit in support of Commercial Photographers, Commercial Photolabs, Photojouralism market. This included print advertising, trade advertising, trade show support and management of applicable sponsorships for the business (NFL, Nascar, Indy 500, Olympic Games, various professional photography workshops in support of photojournalism market)

• 

  LVT - A Kodak Company

  • Marketing Manager

    • 1986 - 1991

    Product marketing, marketing communications, customer user group development, sales