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Experience

    • Chief Marketing Officer
      • Nov 2020 - Present

      Austin, TX Evidence Optix® (EO) is the first solution that incorporates the legal principles of proportionality within discovery scoping and throughout the lifecycle of a matter. The tech-enabled workflow organizes and ranks custodians to the claims and defenses of the matter, and quantifies the burden and effort of data sources, from collection, through review and production. By quickly identifying relevant custodians and data sources, Evidence Optix® minimizes downstream costs. This patented approach… Show more Evidence Optix® (EO) is the first solution that incorporates the legal principles of proportionality within discovery scoping and throughout the lifecycle of a matter. The tech-enabled workflow organizes and ranks custodians to the claims and defenses of the matter, and quantifies the burden and effort of data sources, from collection, through review and production. By quickly identifying relevant custodians and data sources, Evidence Optix® minimizes downstream costs. This patented approach aligns your negotiation strategy and discovery budget to the merits of the case, and aids in substantiating proportionality arguments. Show less

    • Chief Marketing Officer and Head of Sales
      • Jan 2019 - Dec 2019

      Austin, TX Level 2 Legal Solutions is a global eDiscovery and managed review company headquartered in Texas. Recognized by Inc. 5000 as one of America’s fastest-growing companies, Level 2 Legal creates and implements efficient, predictable, and cost-effective eDiscovery solutions for regional, national, and international law firms and companies of all sizes, across a multitude of industries.

    • United States
    • Advertising Services
    • Marketing Consultant
      • Mar 2018 - Dec 2018

      Austin, TX Bonanza Marketing offers marketing consulting and online marketing courses. Our consultants specialize in strategy and uncovering the keys to accelerate your business. Gain the expertise of an accomplished marketing executive without the cost of adding headcount. We turn challenges into opportunities and craft marketing strategies, plans, tactics and messaging that help you achieve your goals. Whether you have a short-term project or want to hire a fractional CMO, we offer flexible agreements… Show more Bonanza Marketing offers marketing consulting and online marketing courses. Our consultants specialize in strategy and uncovering the keys to accelerate your business. Gain the expertise of an accomplished marketing executive without the cost of adding headcount. We turn challenges into opportunities and craft marketing strategies, plans, tactics and messaging that help you achieve your goals. Whether you have a short-term project or want to hire a fractional CMO, we offer flexible agreements that deliver exceptional value. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP Global Marketing
      • Nov 2014 - Nov 2017

      Austin, TX KrolLDiscovery (now KLDiscovery) is a global technology, information governance and data recovery company with Cloud and SaaS offerings. A Carlyle Group and Revolution Growth company. Offices in 43 locations in 19 countries, including in EMEA and APAC. A high-octane growth company, KrolLDiscovery has acquired nine companies over the past three years and is ranked #2024 on the 2017 Inc. 5000 List and #427 fastest growing company on Deloitte's 2017 Technology Fast 500. Contributions… Show more KrolLDiscovery (now KLDiscovery) is a global technology, information governance and data recovery company with Cloud and SaaS offerings. A Carlyle Group and Revolution Growth company. Offices in 43 locations in 19 countries, including in EMEA and APAC. A high-octane growth company, KrolLDiscovery has acquired nine companies over the past three years and is ranked #2024 on the 2017 Inc. 5000 List and #427 fastest growing company on Deloitte's 2017 Technology Fast 500. Contributions include: • Led the global marketing team, budget and all marketing activities, including marketing strategy, branding, messaging, public relations, website, digital advertising, social media, events and lead generation. • Played vital role in the M&A integrations of nine acquired companies, including successfully launching a unified company brand just six weeks after the latest acquisition. Show less

    • United States
    • Legal Services
    • 1 - 100 Employee
    • VP Marketing
      • Jun 2013 - Nov 2014

      Austin, TX Prior to its merger with LDiscovery (now KrolLDiscovery), RenewData was a national legal technology company headquartered in Austin. Contributions include: • Drove strategic marketing to differentiate company from approximately 600 competitors, positioning the company for merger. • Enhanced public relations strategy, including speaking opportunities, bylined articles and media interviews, improving our position as thought leaders and resulting in 22% revenue growth of our big… Show more Prior to its merger with LDiscovery (now KrolLDiscovery), RenewData was a national legal technology company headquartered in Austin. Contributions include: • Drove strategic marketing to differentiate company from approximately 600 competitors, positioning the company for merger. • Enhanced public relations strategy, including speaking opportunities, bylined articles and media interviews, improving our position as thought leaders and resulting in 22% revenue growth of our big data analytics solution. Show less

    • Chief Marketing Officer
      • May 2009 - Jun 2013

      Austin, Texas Area Brown McCarroll was a regional law firm that merged with Husch Blackwell in 2013. Practice areas include esteemed healthcare practice in Texas as recognized by Chambers and Partners; civil litigation; corporate; real estate; financial services, etc. Selected Accomplishments: • Spearheaded and achieved complete brand image turnaround that positioned the regional firm for merger with Husch Blackwell, a national top 100 law firm. • Moved firm’s marketing into the digital age… Show more Brown McCarroll was a regional law firm that merged with Husch Blackwell in 2013. Practice areas include esteemed healthcare practice in Texas as recognized by Chambers and Partners; civil litigation; corporate; real estate; financial services, etc. Selected Accomplishments: • Spearheaded and achieved complete brand image turnaround that positioned the regional firm for merger with Husch Blackwell, a national top 100 law firm. • Moved firm’s marketing into the digital age with a strategy and implementation that included a new modern-day visual identity, its first blogs, webinars, SEO and digital advertising & lead generation. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Vice President of Marketing
      • Aug 2008 - Apr 2009

      Fluid facilitates connections - and deals - between two sets of clients: enterprises looking to commercialize applications developed in-house and software companies (ISVs) interested in expanding their portfolios. Highlights include: • Devised and implemented the 1st strategic marketing plan for the company and led the development of the brand image.

    • Director of Marketing & Communications / Product Marketing Manager
      • 2007 - 2007

      Kroll Ontrack (now part of KLDiscovery) was the leader in legal technologies offering services, software and SaaS solutions to Fortune 500 and Am Law 200 firms. Selected Accomplishments include: • Turned around marketing department within 3 months, which included process improvements, team training and mentoring, and solving issues with product launches. • Developed go-to-market strategies, led 15-member marketing team, managed $5M budget and directed positioning and… Show more Kroll Ontrack (now part of KLDiscovery) was the leader in legal technologies offering services, software and SaaS solutions to Fortune 500 and Am Law 200 firms. Selected Accomplishments include: • Turned around marketing department within 3 months, which included process improvements, team training and mentoring, and solving issues with product launches. • Developed go-to-market strategies, led 15-member marketing team, managed $5M budget and directed positioning and messaging, event planning, public relations, corporate communications, advertising, demand generation, graphics, database management & reporting.

    • Account Executive / Legal Consultant
      • 2003 - 2007

      Kroll Ontrack (now part of KLDiscovery) was the leader in legal technologies offering services, software and SaaS solutions to Fortune 500 and Am Law 200 firms. Contributions include: • Forged new territory, quickly building revenue to $1M/year. Initiated and closed new sales opportunities and managed all accounts. • Taught continuing education courses and was a frequent speaker at conferences.

    • Director of Product Marketing, Managed Hosting / Director of Partner Programs
      • 2000 - 2002

      Interliant was a hosting and software company. Highlights include: • Developed marketing strategy, value proposition and positioning for hosting products and software. Generated qualified leads from Fortune 1000 companies. • Conceptualized partner program for independent software vendors (ISVs) and increased monthly revenues from our referral program by 10%.

    • Strategic Marketing Manager
      • 1999 - 2000

      An internet service provider. Contributions include: • Created sales training tools focused on network infrastructure, hosting and security services. Identified strategic locations and developed marketing campaign for build-out of local fiber.

    • Telecommunications
    • 700 & Above Employee
    • Intern
      • 1998 - 1999

      Nortel was a multinational telecommunications and data networking equipment manufacturer. Highlights include: • Managed data analytics for the websites for the regulatory department.

    • Attorney / Business Owner
      • 1995 - 1997

      A law firm. Accomplishments include: • Founded and operated law practice emphasizing civil and criminal litigation. • Generated profit within 11 months. Analyzed legal issues, conducted research, developed legal theories and performed extensive decision making for 32 clients in first year of operation.

Education

  • Vanderbilt University - Owen Graduate School of Management
    MBA, Marketing / Telecommunications & E-Commerce
    1997 - 1999
  • Pepperdine Law
    JD, Law
    1990 - 1993
  • West Virginia University
    BA, Psychology / Criminal Justice
    1986 - 1990

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