Linda Yip

Digital Marketing Executive at AQ Communications Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK

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Credentials

  • CIM Level 6 Award in Digital Strategy (VQR)
    CIM | The Chartered Institute of Marketing
    Jan, 2021
    - Sep, 2024
  • CIM Level 6 Award in Mastering Metrics (VQR)
    CIM | The Chartered Institute of Marketing
    Jan, 2021
    - Sep, 2024

Experience

  • AQ Communications Limited
    • Hong Kong
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Nov 2021 - Present

      - Planned and executed digital marketing campaigns including SEM and Display ads on Google, Yahoo, and Bing to generate more leads and conversions for clients. - Planned and implemented Facebook, Instagram, and LinkedIn campaign strategies, which include creating post content and managing ad campaigns to increase audience reach. - Work closely with the SEO team to implement SEO strategies to grow organic website traffic. - Prepared and evaluated reports of different marketing campaigns for clients. Provided insight into campaign performance and general market trends to ensure optimal performance. - Managed Outdoor Display Ads for Buses, Trams, Taxi, and Cross Harbour Tunnel. Show less

  • China Resources Vanguard (Hong Kong) 華潤萬家（香港）
    • Hong Kong
    • Retail Groceries
    • 1 - 100 Employee
    • Management Trainee
      • Jan 2021 - Nov 2021

Education

  • University of Nottingham
    Master's degree, Marketing
    2019 - 2020
  • University of Nottingham
    Bachelor of Arts - BA, International Media and Communications Studies
    2016 - 2019

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