Liang Moh Ng
Pricing Manager at Bridgestone Asia Pacific- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Bio
Kenneth Chua
Liang Moh is a very experience pricing and marketing manager! He is able to see the big picture while not missing out on the details. One of the first tool that he implemented when he joined Armacell was the cost package. With the tool, turnaround time for some customer quotations that used to take weeks are greatly reduced. Today, almost all customer quotation can be approved within a business day. During implementation, he takes time to makes sure that everyone is on the same page. The collaboration went smoothly and his assistance definitely made a huge impact on my success. Liang Moh is also skilled in Excel. He is able to model actually business process into an Excel financial model. Providing clarity on the financial implication of strategic deals. Liang Moh is a great professional!
Hoang Vo
We collaborated closely for more than a year and it was a great honour to learn from Liang Moh. He is one of the best in his field and is always willing to share best practices. His approach of assessing business engagement end to end helped us increase sales, minimise cost and better understand risks. He is also very responsible and detail-oriented, qualities that make him stand out. I enjoyed collaborating with Liang Moh and I wish him the best in all his endeavours.
Kenneth Chua
Liang Moh is a very experience pricing and marketing manager! He is able to see the big picture while not missing out on the details. One of the first tool that he implemented when he joined Armacell was the cost package. With the tool, turnaround time for some customer quotations that used to take weeks are greatly reduced. Today, almost all customer quotation can be approved within a business day. During implementation, he takes time to makes sure that everyone is on the same page. The collaboration went smoothly and his assistance definitely made a huge impact on my success. Liang Moh is also skilled in Excel. He is able to model actually business process into an Excel financial model. Providing clarity on the financial implication of strategic deals. Liang Moh is a great professional!
Hoang Vo
We collaborated closely for more than a year and it was a great honour to learn from Liang Moh. He is one of the best in his field and is always willing to share best practices. His approach of assessing business engagement end to end helped us increase sales, minimise cost and better understand risks. He is also very responsible and detail-oriented, qualities that make him stand out. I enjoyed collaborating with Liang Moh and I wish him the best in all his endeavours.
Kenneth Chua
Liang Moh is a very experience pricing and marketing manager! He is able to see the big picture while not missing out on the details. One of the first tool that he implemented when he joined Armacell was the cost package. With the tool, turnaround time for some customer quotations that used to take weeks are greatly reduced. Today, almost all customer quotation can be approved within a business day. During implementation, he takes time to makes sure that everyone is on the same page. The collaboration went smoothly and his assistance definitely made a huge impact on my success. Liang Moh is also skilled in Excel. He is able to model actually business process into an Excel financial model. Providing clarity on the financial implication of strategic deals. Liang Moh is a great professional!
Hoang Vo
We collaborated closely for more than a year and it was a great honour to learn from Liang Moh. He is one of the best in his field and is always willing to share best practices. His approach of assessing business engagement end to end helped us increase sales, minimise cost and better understand risks. He is also very responsible and detail-oriented, qualities that make him stand out. I enjoyed collaborating with Liang Moh and I wish him the best in all his endeavours.
Kenneth Chua
Liang Moh is a very experience pricing and marketing manager! He is able to see the big picture while not missing out on the details. One of the first tool that he implemented when he joined Armacell was the cost package. With the tool, turnaround time for some customer quotations that used to take weeks are greatly reduced. Today, almost all customer quotation can be approved within a business day. During implementation, he takes time to makes sure that everyone is on the same page. The collaboration went smoothly and his assistance definitely made a huge impact on my success. Liang Moh is also skilled in Excel. He is able to model actually business process into an Excel financial model. Providing clarity on the financial implication of strategic deals. Liang Moh is a great professional!
Hoang Vo
We collaborated closely for more than a year and it was a great honour to learn from Liang Moh. He is one of the best in his field and is always willing to share best practices. His approach of assessing business engagement end to end helped us increase sales, minimise cost and better understand risks. He is also very responsible and detail-oriented, qualities that make him stand out. I enjoyed collaborating with Liang Moh and I wish him the best in all his endeavours.
Credentials
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Introduction to Psychology
Yale UniversityJul, 2020- Sep, 2024 -
Certified Financial Modeling
-Jul, 2017- Sep, 2024 -
Six Sigma Black Belt
PwCDec, 2001- Sep, 2024
Experience
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Bridgestone Asia Pacific
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Singapore
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Automotive
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100 - 200 Employee
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Pricing Manager
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2021 - Present
Strategically, recommends pricing strategies and framework that aligns to management objectives. Operationally, establish processes, systems, models and tools that improved productivity and data management. Tactically, implement reporting tools to monitor compliance and identity opportunities for profitability improvement. Achievements: ✔Secured $18M YoY profit improvement in 2021 ✔Improved profitability by optimizing product portfolio mix, customer mix, capacity allocation, etc ✔Minimized losses by eliminating and/or reducing non-profitability product offerings through pricing governance, price management, alternate sourcing, etc ✔Coached Country Teams on the journey from Volume to Value Show less
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Armacell
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Luxembourg
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Building Materials
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700 & Above Employee
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Pricing Manager, APAC
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2019 - 2020
Pricing of all products and services offered, with consideration of different route to market and delivery terms. Created pricing and costing models. Set and align sales incentives for customers. Supported Sales on business analysis, price positioning and quotation, especially ASEAN. Achievements: ✔Established processes, systems, models and tools that improved productivity and data management ✔Converted pricing framework from cost plus to value based ✔Implemented reporting tools to monitor compliance and identity opportunities for profitability improvement ✔Developed price, discount and incentive structure for different route to market Show less
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Dell
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Manager, Display and Client Peripherals (D&CP) Marketing
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2013 - 2018
Responsible for global new product introduction prices and business cases, ensuring program financial objectives were met. Collaborated with Regional Product Line Managers to meet planned revenue, unit and margin. Worked with Procurement to manage inventory level and ensured continuity of supply. Published scorecards and dashboards to monitor revenue, unit and margin attainment.Achievements:✔Achieved and maintained #1 worldwide monitors market share position since 2013Q2✔Launched several first to market award winning products✔Completed Certified Financial Modeling courseAwards:✔Recognition for contribution to Dell UltraSharp 27 Ultra HD 5K Monitor (UP2715K) and Dell UltraSharp 34 Curved Monitor (U3415W) being awarded the 2015 International CES Innovation Award (Honorees) Show less
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Senior Manager, APJ D&CP Pricing and Analytics
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2013 - 2014
Managed and led APJ D&CP Pricing and Analytics team. Maintained prices of sustaining and new D&CP products through different route to market. Developed pricing strategies and framework that reduced sales conflict. Analysed market and internal data. Provided insights on business and competitive intelligence.Achievements:✔Achieved #2 monitors market share position in APJ by right pricing in selected countries through elasticity studies✔Developed a monitors forecast model for short and midterm scenario planning Show less
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GLOBALFOUNDRIES
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Manager, Strategic Marketing
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2010 - 2012
Analysed market conditions and developed strategies that created a competitive advantage. Conducted market studies (competitive analysis, demand analysis, market segmentation, etc.) for tactical and strategic decision making. Published market and competitive analysis reports for regular management review. Managed and documented market information from multiple sources. Built and maintained relationship with financial and industrial analysts.Achievements:✔Developed a wafer foundry demand forecasting model based on both top-down and bottom-up approach✔Launched a well-received weekly competitive newsletter on Salesforce Chatter Show less
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Manager, Strategic Development
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2008 - 2010
In Dec 2009, Chartered Semiconductor Manufacturing Ltd was acquired by Advanced Technology Investment Company (ATIC) and merged with GLOBALFOUNDRIES Inc.Established strategic business and technology partnerships with targeted partners. Facilitated and negotiated technical and business agreements with strategic partners. Supported efforts on strategic partnerships and projects that increased revenue and profitability. Assisted in developing strategies for market penetration and product offerings. Performed financial modelling and detailed market research in support of business proposals. Member of merger and acquisition (M&A) team for two projects. Lead negotiator for Operations and Pricing.Achievements:✔Enhanced 65nm revenue pipeline by USD600M per annum by establishing strategic business and technology partnerships with two American, two European and one Japanese targeted customers✔Played major role in two M&A projects involving a Korean party and a Chinese party Show less
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Manager, Corporate Pricing
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2005 - 2008
Led and managed the pricing team. Responsible for pricing of all products and services offered, including reticle and turnkey (bump sort, package and final test) Services. Established value based pricing strategies. Developed pricing and costing models. Maintained pricing systems and documentations. Supported sales team on pricing and quotation. Led pricing negotiations with strategic partners. Member of Sarbanes-Oxley (SOX) team.Achievements:✔Held the fort after three pricing managers resigned back-to-back✔Hired and trained a new pricing team✔Setup processes, systems and models that improved productivity and data management, e.g. launched web based quotation system to support Sales and manage escalations✔Developed methodologies to profile customers, competitors and suppliers✔Achieved SOX compliance Show less
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Section Manager, 0.13um Product Marketing
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2003 - 2005
Defined product roadmap and offerings for 0.13/0.11um, including Intellectual Properties, Turnkey Services, etc. Conducted road show to promote Chartered 0.13/0.11um offering. Responsible for preparing sales kit and Technology Forum promotional materials. Coordinated system improvements such as the electronic Standard Product Listing (eSPL) and Multiple Product Wafer (MPW) pricing.Achievements:✔Increase revenue by USD200M per annum by engaging a leading Japanese consumer product company and two American graphics companies for supply of 0.13/0.11um solutions✔Improved MPW program cost recovery with almost 100% cost recovered by implementing a MPW pricing calculator Show less
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Principal Process Engineer
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1996 - 2003
From Feb 1998 to Dec 2003, seconded from Chartered Semiconductor Manufacturing Pte Ltd to Silicon Manufacturing Partners (SMP) Pte Ltd.Managed production line support for all etch processes. Trained and supervised four shifts of process associate engineers and engineers. Team Lead for Metal and Dielectric Etch. Led Six Sigma Black Belt projects and Quality Improvement Teams. Coached Six Sigma Green Belts. Start-up Chartered FAB 3 pilot line, Chartered FAB 3 and SMP FAB.Achievements:✔Improved SMP 0.25um yield by 5% by optimizing Metal Topology Reduction (MTR) etch though DOE✔Achieved Six Sigma Black Belt certification and completed three Six Sigma Black Belt Projects✔Trainer for Design of Experiment (DOE), using statistical software JMP✔Proficient in quality tools, e.g. Statistical Process Control (SPC), Failure Mode and Effects Analysis (FMEA), etc✔Veteran of new FAB start-up and process transfer/qualification Show less
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Education
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2002 - 2004
University of Strathclyde Graduate School of Business
MBA, Business Administration -
1998 - 1999
National University of Singapore
MSc, Electrical Engineering -
1992 - 1996
National University of Singapore
BEng (Hons), Mechanical Engineering
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