Experience

OtO Inc.

• Canada
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present

  Driving OtO's vision forward by crafting compelling narratives and innovative growth strategies for a greener tomorrow. 🌱 Driving OtO's vision forward by crafting compelling narratives and innovative growth strategies for a greener tomorrow. 🌱



Socialvue

• United States
• Marketing Services

• Marketing Consultant

  • Jan 2018 - Present

  ‣ Brand strategy ‣ Social media management ‣ Influencer campaigns ‣ Ambassador programs ‣ Content writing ‣ Email marketing ‣ Website development Visit socialvue.co for more information. ‣ Brand strategy ‣ Social media management ‣ Influencer campaigns ‣ Ambassador programs ‣ Content writing ‣ Email marketing ‣ Website development Visit socialvue.co for more information.



SuperTeam Games

• United States
• Computer Games
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2022 - Feb 2023

  Executed go-to-market strategy for STG Football's Beta launch on the Epic Games Store, including user-acquisition campaigns, SEO, social media, and other marketing activations with the NFLPA official license. Managed cross-functional efforts and execution of STG Football's Amazon Prime Gaming launch, the second web3 game ever launched on Prime Gaming. Executed go-to-market strategy for STG Football's Beta launch on the Epic Games Store, including user-acquisition campaigns, SEO, social media, and other marketing activations with the NFLPA official license. Managed cross-functional efforts and execution of STG Football's Amazon Prime Gaming launch, the second web3 game ever launched on Prime Gaming.



Infinity Force

• Singapore
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Dec 2021 - Sep 2022

  Led product and content marketing for B2B SaaS product suite: Infinity Accounting, Infinity Arcade, and Infinity Remote. Led product and content marketing for B2B SaaS product suite: Infinity Accounting, Infinity Arcade, and Infinity Remote.



Otter Products

• United States
• Manufacturing
• 400 - 500 Employee

• Assistant Brand and Product Marketing Manager

  • Jan 2021 - Jan 2022

  • Led Product Marketing efforts for the Mobile Cases and Accessories category for OtterBox and LifeProof. • Developed go-to-market strategies and key messaging for global brand and product campaigns while ensuring cross-functional alignment on content, budget, and execution across sales and marketing teams.• Managed exclusive product launches alongside high-stakes partners, including Disney, Marvel, and Apple.• Partnered with the internal Creative team to plan and execute creative productions for the category. Show less

• Brand and Product Marketing Associate

  • Jun 2019 - Jan 2021

  • Managed experiential budget and execution, including relationships with influencer and celebrity partners and other branded opportunities, including the U.S. Open of Surfing and Netflix series, Down to Earth. • Innovated and guided the consumer experience and direct-to-consumer strategies in collaboration with eComm, Social, Digital, Sales, and Experiential.• Represented LifeProof at media and influencer events.

• Social Media Manager

  • Sep 2017 - Jun 2019

  • Created and executed social content strategy for @LifeProof brand, including brand ambassador programs, event activations, and large-scale influencer campaigns.



Greystone Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Digital Marketing Assistant and Social Media Manager

  • Jun 2016 - Sep 2017

  • Developed and executed organic and paid social strategies for all eleven Greystone properties. • Assisted with PR, website content management, SEO, and reputation management. • Developed and executed organic and paid social strategies for all eleven Greystone properties. • Assisted with PR, website content management, SEO, and reputation management.



Sprig: Eat Well

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Consultant

  • May 2016 - Aug 2016

  • Contributed to growth strategies, including content storytelling and outreach to local gyms and studios for partnership opportunities. • Contributed to growth strategies, including content storytelling and outreach to local gyms and studios for partnership opportunities.



eWonderwall

• Spain
• Advertising Services
• 1 - 100 Employee

• Social Media and Content Marketing Coordinator

  • May 2015 - Oct 2015

  • Assisted the marketing and sales teams in developing and presenting global digital marketing campaigns to current and prospective clients. • Onboarded and managed relationships with international bloggers and influencers on clients’ behalf. • Conducted interviews and developed content strategy for LeapFunder, a crowdfunding platform. • Executed agency's social strategy, including creating and sourcing content. • Assisted the marketing and sales teams in developing and presenting global digital marketing campaigns to current and prospective clients. • Onboarded and managed relationships with international bloggers and influencers on clients’ behalf. • Conducted interviews and developed content strategy for LeapFunder, a crowdfunding platform. • Executed agency's social strategy, including creating and sourcing content.