Executive Director

• Jul 2018 - Present

Director of Strategic Planning

• Jun 2017 - Jul 2018

• Responsible for the company's strategic direction, formulating initiatives, processes and operating policies that enable growth.• Oversee the company's development efforts towards increasing operating capacity for government clients via bidding for contracts• Develop the company's quantitative and qualitative offers for the private sector.• Design, develop and implement project costing, project management, financial analysis and quality control systems.• Coordinate and promote the Integrity Policy, in the context of the new federal regulation of the Anticorruption National System, involving the following activities: Organization and Procedures Manual, Behavior Code, Control Systems, Surveillance and Auditing, Complaint Systems, Training, Human Resources Policies.• Revision, improvement and mapping of business processes in order to obtain quality certificates ISO 9001:2015, 20252:2012 and ESIMM® 3.0 from AMAI.

Electoral Research Advisor

• May 2017 - Jul 2018

• Coordinate surveys and polls• Analyze existing surveys to understand their source, methodology, confidence level, error margin, main findings and conclusions• Determine the need to conduct new polls, according to the party's objectives, suggesting metrics to research, methodology and scope.• Coordinate survey and polls suppliers.• Present conclusions and recommendations derived from these research projects, in accordance with the party's strategic objectives.• Conduct focus groups and other qualitative methodologies.• Identify and select target audiences for the party's promotional spots.• Design questionnaires, discussion guides and other data-collecting instruments. • Lead the process of recruiting participants for qualitative projects.• Look after focus group moderation.• Integration of conclusions and recommendations from qualitative research.• Participate in the party's Strategy Committee

General Director

• Jan 2015 - Feb 2017

Business Director

• Jan 2014 - Dec 2014

• Responsible for all company projects.• Managed operations for conducting 450,000+ interviews in 10 months, effort worth $20M.• Managed 7 direct and 2,500 indirect reports.• Reversed the negative outcome of several important projects by negotiating with clients and replacing malfunctioning operating teams, saving $1M+ in future costs.• Reorganised the company’s functional areas recruiting appropriate talent where needed.• Represented the company to clients and various other stakeholders.

Senior Consultant

• Jun 2010 - Dec 2013

General Director and owner

• Nov 1997 - Jun 2010

• Obtained, developed and managed market research projects for over 15 years, mainly for the pharmaceutical industry, for clients that included 5 of the top 10 largest healthcare companies in the world. • Market research projects included Mexico, Central and South America, covering more than 12 countries.• Designed and developed innovative methodologies and data analysis for the company's market research projects.• Designed, programmed and maintained data entry and reporting systems for market research via web.• Conducted marketing seminars to people who did not have a marketing background, 1999-2000.• Gave a conference about marketing in the 21st century via Internet for listeners throughout the world, 2001.• Delivered a keynote presentation regarding positioning strategies for radio stations at a National Radio and TV convention, Guanajuato, Mexico, 2002.

Marketing Director and co-owner

• Jan 1998 - Dec 2000

• Negotiated and obtained the exclusive rights to distribute the Jordache eye frames brand for Mexico.• Sold eye frames to major and independent optic retailers, with annual revenues of $200K.