Leonora Halewood
Founder & Managing Director Kiyomi Consulting at KIYOMI CONSULTING- Claim this Profile
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Bio
Emanuela Setterberg
Leo is the best marketing professional I have ever worked with. She is by far the most intuitive, business savvy, creative, and result focused. She can feel and understand how future trends may develop, recognizes what the luxury customer is looking for, and can articulate her opinion and thought process clearly and reasonably. She is fast paced, logical, efficient, and well organized. Her integrity and care for the brand, the company, and the team, are exemplary and inspiring. Her leadership values and style create strong and highly engaged teams. Any company would be fortunate to have her.
LinkedIn User
I worked with Leonora twice in her career to date - at Maybourne Hotel Group and One&Only. She is a consummate professional with a thorough understanding of luxury branding and marketing strategy. She is passionate about the hospitality and travel industry and will bring thoughtful strategic advice, creativity and innovation to any brand she works with. I can thoroughly recommend Leonora if you are looking to position your new brand or elevate your existing offering.
Emanuela Setterberg
Leo is the best marketing professional I have ever worked with. She is by far the most intuitive, business savvy, creative, and result focused. She can feel and understand how future trends may develop, recognizes what the luxury customer is looking for, and can articulate her opinion and thought process clearly and reasonably. She is fast paced, logical, efficient, and well organized. Her integrity and care for the brand, the company, and the team, are exemplary and inspiring. Her leadership values and style create strong and highly engaged teams. Any company would be fortunate to have her.
LinkedIn User
I worked with Leonora twice in her career to date - at Maybourne Hotel Group and One&Only. She is a consummate professional with a thorough understanding of luxury branding and marketing strategy. She is passionate about the hospitality and travel industry and will bring thoughtful strategic advice, creativity and innovation to any brand she works with. I can thoroughly recommend Leonora if you are looking to position your new brand or elevate your existing offering.
Emanuela Setterberg
Leo is the best marketing professional I have ever worked with. She is by far the most intuitive, business savvy, creative, and result focused. She can feel and understand how future trends may develop, recognizes what the luxury customer is looking for, and can articulate her opinion and thought process clearly and reasonably. She is fast paced, logical, efficient, and well organized. Her integrity and care for the brand, the company, and the team, are exemplary and inspiring. Her leadership values and style create strong and highly engaged teams. Any company would be fortunate to have her.
LinkedIn User
I worked with Leonora twice in her career to date - at Maybourne Hotel Group and One&Only. She is a consummate professional with a thorough understanding of luxury branding and marketing strategy. She is passionate about the hospitality and travel industry and will bring thoughtful strategic advice, creativity and innovation to any brand she works with. I can thoroughly recommend Leonora if you are looking to position your new brand or elevate your existing offering.
Emanuela Setterberg
Leo is the best marketing professional I have ever worked with. She is by far the most intuitive, business savvy, creative, and result focused. She can feel and understand how future trends may develop, recognizes what the luxury customer is looking for, and can articulate her opinion and thought process clearly and reasonably. She is fast paced, logical, efficient, and well organized. Her integrity and care for the brand, the company, and the team, are exemplary and inspiring. Her leadership values and style create strong and highly engaged teams. Any company would be fortunate to have her.
LinkedIn User
I worked with Leonora twice in her career to date - at Maybourne Hotel Group and One&Only. She is a consummate professional with a thorough understanding of luxury branding and marketing strategy. She is passionate about the hospitality and travel industry and will bring thoughtful strategic advice, creativity and innovation to any brand she works with. I can thoroughly recommend Leonora if you are looking to position your new brand or elevate your existing offering.
Credentials
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Digital Marketing
The Chartered Institute of Marketing (CIM)Sep, 2014- Sep, 2024 -
Brand Strategy Masterclass, Chartered Institute of Marketing, 2014
The Chartered Institute of Marketing (CIM)Jul, 2014- Sep, 2024 -
Briefing and Evaluating Creative
The Institute of Direct and Digital Marketing (IDM)Aug, 2013- Sep, 2024
Experience
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KIYOMI CONSULTING
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United Arab Emirates
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Hospitality
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1 - 100 Employee
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Founder & Managing Director Kiyomi Consulting
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Jun 2019 - Present
Specialising in the world of luxury with a particular focus on hospitality, Kiyomi Consulting by me, Leonora Halewood, is a boutique brand and marketing consultancy that empowers luxury brands to allure the most discerning clientele, drive revenue growth, and do it all with speed and style. With over 15 years’ experience leading teams in the world’s most revered hospitality groups, I bring superlative understanding of the luxury audience and a proven track record of building revenues through brand and marketing innovation. From bespoke road-mapping of strategy to campaign design and execution, I offer critical advice, training, and hands-on management to ensure goals are realised from start to finish and maximise return on your investment. Engaging talent from my network of trusted professionals, I inject specialist knowledge only where needed, cutting out the excess that consumes precious time and budget. The end result is unmatched agility and accelerated real-world impact. Show less
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One&Only Resorts
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France
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Financial Services
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1 - 100 Employee
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Global Vice President Marketing at One&Only Resorts
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Jun 2017 - May 2019
- Responsible for all marketing activity for the master brand, individual resorts, new resorts, new products and branded private residences to rent and to buy.- Development and execution of all global marketing strategies, campaigns, and global media plans both for the master brand, individual properties, and properties in development. - Ownership of re-positioning and redefining the One&Only brand architecture, One&Only re-brand and the roll-out of this strategy.- Development of all master brand positioning, company philosophy, identity work and internal branding.- Creation of all brand assets, content and tools – photography, video, copy, marketing collateral for consumer, trade and the Global Development Team.- Custodian of the brand; educating the global teams and ensuring regular audit and compliance.- Development and execution of launching One&Only private residences brand. - Ownership of global marketing budgets for master brand, individual properties, and upcoming properties.- Responsible for formulating and managing cross functional new product launch campaigns (resorts, rooms, suites, restaurants, bars, spas, event space).- Overhaul of One&Only’s CRM system.- Creation of a new brand website, to grow direct bookings revenue.- Foster strong relationships and oversee relationships with key agencies, graphic designers, creatives, copy-writers, photographers, videographers, art directors, stylists, consultants, printers and suppliers.- Development and creation support of new Kerzner brands. Show less
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Global Director Brand Marketing
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Jan 2016 - May 2017
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Head of Brand Marketing
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May 2015 - Dec 2015
- Project leader for Claridge's, the Berkeley and the Connaught re-brand projects.- Responsible for formulating and managing cross functional launch campaigns for new products, including new super suites and room categories, Fera at Claridge's, Koffmann's at the Berkeley, Helene Darroze at the Connaught and the Berkeley Health Club and Spa.- Responsible for devising and managing all the properties annual marketing plans and campaigns with a multi-prong approach.- Strategic brand development and brand guardian for - Claridge’s, the Connaught, the Berkeley and Maybourne Hotel Group, including all restaurants, bars and spas.- Ownership of the creation of all marketing material including all group photography & video content.- Devising and implementing employee brand engagement programs.- Monitoring competition and luxury trend analysis.- Responsible for partnerships and promotions.- Budget management. Show less
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Marketing Brand Manager
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Jan 2013 - Apr 2015
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Marketing & Brand Executive
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Oct 2010 - Dec 2012
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Marketing & Brand Coordinator
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Jan 2010 - Oct 2010
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Researcher
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Jan 2009 - Dec 2009
Developed and executed communications plans for clients Played a significant role in the construction, distribution and follow up of clients press releases Developed and executed communications plans for clients Played a significant role in the construction, distribution and follow up of clients press releases
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Education
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2005 - 2008
University of Nottingham
Politics, Focus on International Relations -
1998 - 2004
St George's Ascot
4 A-levels (all grade A), Politics / History / English Literature / Geography
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