Head of Marketing and Insights

• Apr 2023 - Present

Head Of Marketing

• Jan 2022 - Apr 2023

Group CMO

• Feb 2020 - Jan 2022

As a part of the senior executive team, I oversaw the role of global head of group marketing (CMO) and liaised extensively with group directors, general management and commercial hubs across all business units. I was accountable for championing the global group marketing and business strategy from concept to implementation. This involved government and retail B2B marketing, FMCG retail and brand marketing, the creation and development of web and mobile eCommerce offering, alongside ancillary products in Financial Services, Logistics and Agronomy. Core Functions Develop a 3-year business and marketing strategy encompassing the vertical integration, M&A road-mapping with Ma'aden and Meridian post-M&A transaction. Develop a 3-year expansion and alignment strategy to grow Meridian and subsidiaries across both developed and underdeveloped markets. Plan, centralise and oversee the implementation of the go-to-market campaign strategy and development across all portfolios. Effectively established and managed a complex global, remote-first marketing department while shifting from a multi-brand operation to a single consolidated group approach. Position Meridian as the thought leader in the agricultural and commodities sector in Africa. Develop a complete eCommerce, commercial and digital online retail marketing platform and strategy. Furthermore, enhancing the current business intelligence and CRM systems. Show less

CCO & Executive Committee Board Member

• Dec 2017 - Dec 2020

As a part of the executive team, I served on both the executive and strategic committees, reporting directly to the board of directors. I was responsible for the day-to-day commercial management and long-term commercial objectives. This role encompassed the management of Marketing, Product Development, Sales, B2B Business Development, Commercial Operations, Change Management and managing a large staff complement.Core Functions Develop a 3-year growth strategy encompassing the current core business and key diversification strategies across products and sales channels.Manage sales targets, sales revenue forecasts, budgets for commercial operations while working closely with the COO and Directors to manage P&L, Capex and Opex for the business.Lead the development of the 360° marketing strategy and go-to-market plan while assisting the department with implementation when necessary. Lead the sales strategy and sales process and funnel while assisting the sales managers with implementation, providing guidance when and where necessary.Responsible for change management, project management (Jira), maintaining commercial business agility, client retention, persistency and lifetime value of clients Show less

Head of Marketing Business Development

• May 2017 - Dec 2017

I am responsible for all the marketing activities with in the organisation. Giving direction on; brand, marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.My main objectives is to facilitating growth, in the sales environment, with focus on B2B and B2C.

Marketing Director | MiWayLife

• Nov 2015 - Apr 2018

My role was to develop a marketing and business strategies to launch our company into the competitive insurance market, while facilitate the day-to-day sales fulfilment from MQL to 3xP multiple and the servicing of insurance products through an e-commerce web platform and call centre environments. In addition, assisting Sanlam, the holding company of MWL with new direct business strategies to increase market share and profitability within the insurance and investment space. My role was to develop a marketing and business strategies to launch our company into the competitive insurance market, while facilitate the day-to-day sales fulfilment from MQL to 3xP multiple and the servicing of insurance products through an e-commerce web platform and call centre environments. In addition, assisting Sanlam, the holding company of MWL with new direct business strategies to increase market share and profitability within the insurance and investment space.

Group Head | Beiersdorf Global AG - Coca-Cola Europacific - Cell C

• Apr 2014 - Sep 2016

Strategically focused, I assisted JSE top 40 listed companies within the financial services, telecommunication environment and FMCG to developing creative marketing concepts and strategies to drive their commercial objectives locally. Strategically focused, I assisted JSE top 40 listed companies within the financial services, telecommunication environment and FMCG to developing creative marketing concepts and strategies to drive their commercial objectives locally.

Group Head | Colgate Palmolive

• Jan 2013 - Apr 2014

Secondment to Colgate-Palmolive / Red Fuse

Snr Associate | Landrover Jaguar EMEA

• Nov 2011 - Dec 2012

I was responsible for EMEA communications strategies for Colgate-Palmolive emerging markets driving a global strategy to accelerate growth while increasing total enterprise value YoY.

Snr Associate | Procter and Gamble

• Aug 2010 - Oct 2011

Working on a variety of global FMCG brands, I was responsible for implementing the global communications strategy locally, while continuing to facilitate the day-to-day marketing functions and responsibility’s across an international portfolio, delivering on sales objectives and internal KPIs.

Jnr Associate| Heineken

• Apr 2008 - Jul 2010

Intern | Kellogg's

• Nov 2007 - Mar 2008