Experience

Pendulum Therapeutics

• United States
• Biotechnology
• 1 - 100 Employee

• Art Director

  • Jul 2021 - Present

• Senior Digital Designer

  • Dec 2020 - Jul 2021

  Elevate the overall aesthetic of the brand. Concept, design, and produce engaging content across a range of projects and touch points, including site, email, social, video, print and packaging. Work with Ecomm and Growth partners to iterate on designs informed by user research, ad results, and other success metrics. Art direct photoshoots for products, including sourcing photographers, shot list development, casting, on set direction and post production.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Graphic Designer

  • Aug 2019 - Dec 2020

  Supported and balanced creative needs for four clients on a regular basis, on both the marketing and product side. Designed and developed marketing and transactional emails, social media assets, landing pages and marketing collateral according to each brand’s aesthetic and tone. On the product side, defined and designed the user experience of a consumer portal. Supported and balanced creative needs for four clients on a regular basis, on both the marketing and product side. Designed and developed marketing and transactional emails, social media assets, landing pages and marketing collateral according to each brand’s aesthetic and tone. On the product side, defined and designed the user experience of a consumer portal.



Helix

• United States
• Business Intelligence Platforms

• Digital Designer

  • Aug 2018 - Aug 2019

  Lead marketing designer for Helix, a personal genomics company. Working collaboratively with marketing leadership, I elevated and evolved the brand through campaign guidelines and photography art direction. Executed on landing pages, UI design, email marketing and event collateral in order to answer the strategic business needs while telling a cohesive story. Lead marketing designer for Helix, a personal genomics company. Working collaboratively with marketing leadership, I elevated and evolved the brand through campaign guidelines and photography art direction. Executed on landing pages, UI design, email marketing and event collateral in order to answer the strategic business needs while telling a cohesive story.



AKQA

• United States
• Design
• 700 & Above Employee

• Art Director

  • Jul 2017 - Aug 2018

• Designer

  • Jul 2016 - Jul 2017

  Digital designer and art director for marketing communications across several clients, including Audi, Caterpillar, Apple and Genentech. Tasks have included everything from big ideas and pitch decks to the nitty gritty details on sites and banners. Working closely with client partners and strategists to go above and beyond answering the marketing briefs.



Bare Escentuals

• United States

• Digital Designer

  • Mar 2016 - Jun 2016

  Designer on the digital team for bareMinerals and Buxom brands under Bare Escentuals, Inc. Concepting and designing creative solutions for email marketing and website merchandising needs. Delivering pixel perfect files and clean layouts in order to showcase our products that make a positive difference in women’s lives. Designer on the digital team for bareMinerals and Buxom brands under Bare Escentuals, Inc. Concepting and designing creative solutions for email marketing and website merchandising needs. Delivering pixel perfect files and clean layouts in order to showcase our products that make a positive difference in women’s lives.



Shutterfly

• United States
• Software Development
• 700 & Above Employee

• Graphic Designer

  • Jun 2011 - Feb 2016

  Lead designer for Shutterfly’s digital storefront, updating the website for each drive time, to delight and inspire our customers to tell their story through Shutterfly’s products. Spearheading the marketing and design for a new app geared towards millennials, including developing personas, manifesto, logo, in-app design, and packaging. Concepting and art directing photography for on-site merchandising needs. Further developing the existing brand guidelines to best answer the seasonal business… Show more Lead designer for Shutterfly’s digital storefront, updating the website for each drive time, to delight and inspire our customers to tell their story through Shutterfly’s products. Spearheading the marketing and design for a new app geared towards millennials, including developing personas, manifesto, logo, in-app design, and packaging. Concepting and art directing photography for on-site merchandising needs. Further developing the existing brand guidelines to best answer the seasonal business needs in order to connect with our customers. Show less Lead designer for Shutterfly’s digital storefront, updating the website for each drive time, to delight and inspire our customers to tell their story through Shutterfly’s products. Spearheading the marketing and design for a new app geared towards millennials, including developing personas, manifesto, logo, in-app design, and packaging. Concepting and art directing photography for on-site merchandising needs. Further developing the existing brand guidelines to best answer the seasonal business… Show more Lead designer for Shutterfly’s digital storefront, updating the website for each drive time, to delight and inspire our customers to tell their story through Shutterfly’s products. Spearheading the marketing and design for a new app geared towards millennials, including developing personas, manifesto, logo, in-app design, and packaging. Concepting and art directing photography for on-site merchandising needs. Further developing the existing brand guidelines to best answer the seasonal business needs in order to connect with our customers. Show less



Betabrand

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Graphic Designer

  • Jan 2010 - Jun 2011

  Worked as the only in-house graphic designer for the innovative, online-only clothing company. Developed a framework through which the story behind the products could be told. Merchandised each weekly product release to speak to the quirky audience that Betabrand’s “other-way” thinking attracts. Assisted in product photography, clothing production, and customer service. Worked as the only in-house graphic designer for the innovative, online-only clothing company. Developed a framework through which the story behind the products could be told. Merchandised each weekly product release to speak to the quirky audience that Betabrand’s “other-way” thinking attracts. Assisted in product photography, clothing production, and customer service.