Search Engine Optimization Specialist

• Sep 2022 - Present

Social Media Manager

• Jan 2021 - Present

• Developed paid social strategy and optimized social campaigns. • Gained in-depth knowledge of best practices for Facebook ads, including effective visuals, optimized target audiences, and PPC budget management. • Created cohesive, cross-platform social media content, boosting customer base by 50+ in less than 2 months. • Increased social engagement 80.2% via a meticulously planned schedule for monthly and weekly posts. • Developed paid social strategy and optimized social campaigns. • Gained in-depth knowledge of best practices for Facebook ads, including effective visuals, optimized target audiences, and PPC budget management. • Created cohesive, cross-platform social media content, boosting customer base by 50+ in less than 2 months. • Increased social engagement 80.2% via a meticulously planned schedule for monthly and weekly posts.

Google SEO Associate

• Sep 2021 - May 2022

• Collaborated cross-functionally with a team of ~8 to craft and implement a robust content strategy. • Wrote and edited code in Python, improving automated processes like scraping Google for link leads and collecting contact information for leads. • Improved overall content strategy via large-scale SEO audits and competitor site evaluations. • Developed an off-page SEO strategy, launching a white-hat link-building initiative and negotiating with potential partners to secure backlinks which achieved a conversion rate of 9.26% ( industry benchmark of ~3%). • Led a massive YouTube optimization project for all Tier 1 brands, including About Us descriptions, channel keywords, and playlists as well as video titles and descriptions, increasing playlist views by up to 226%, unique visits up to 5k, and paid views by up to 25k+.

Corporate Marketing Intern

• May 2019 - Jul 2019

Successfully completed three-month internship with a telecommunications company covering many aspects of digital marketing, including social media, email marketing, website management, SEO/SEM. Strengthened marketing skills by planning and completing projects to increase the company’s online presence and visibility. Projects included: • Analyzed company’s website to determine the strength of its SEO strategy. Identified deficiencies that were adversely impacting search results. Implemented changes to optimize performance and ensure compliance with SEO best practices. Performed A/B testing of image placement, headers, and text. Improved search placement. • Worked closely with manager to execute a LinkedIn ad campaign. Identified company’s target market and built an audience using ad management tool. Allocated ad budget, managed ad schedule, and analyzed results. • Improved the company’s YouTube presence and audience reach by assessing and reconfiguring content. Eliminated videos that were off-brand or off-message. Arranged for closed captions to be added to videos. • Reviewed analytics to determine effectiveness of Google ads. Assessed key metrics including website traffic, unique visitors, session durations, page visits, and bounce rates. Reported key findings and recommendations.

Marketing Intern

• Jun 2018 - Jul 2018

Successfully completed a summer internship for a startup company that imports and distributes halva. • Assisted in creating branding and marketing strategies to optimize visibility and drive business growth. • Designed website and developed a sales presentation to help secure placement in local stores. • Created visual pieces and company slogan. Successfully completed a summer internship for a startup company that imports and distributes halva. • Assisted in creating branding and marketing strategies to optimize visibility and drive business growth. • Designed website and developed a sales presentation to help secure placement in local stores. • Created visual pieces and company slogan.