Experience

EMMIE Collective

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• founder + principal consultant

  • May 2022 - Present

  Cleveland, Ohio, United States building the smartest for-hire network inspired by the yolo economy. marketo and salesforce +++ brave and brilliant marketing techs and strategists



Planned career break

• Ireland
• Individual and Family Services
• 1 - 100 Employee

• Stay-at-Home Parent

  • Aug 2020 - Apr 2022

  Cleveland, Ohio, United States Covid-era homeschool teacher of a second grader and kindergartner. Wrangler of a fearless toddler. Salt, fat, acid, heat kinda cook. Books in my free time.



Revenue Pulse

• Canada
• Advertising Services
• 1 - 100 Employee

• Principal Consultant

  • Jan 2017 - Apr 2021

  Cleveland/Akron, Ohio Area 2x Marketo Champion Marketo Certified Expert Salesforce Certified Administrator



Current, powered by GE

• Manager, Marketing Automation Operations

  • Oct 2015 - Feb 2017

  Cleveland/Akron, Ohio Area • Set global marketing automation (Marketo) vision and strategy • Implement complementary marketing technologies and solutions (ex: RingLead, ReachForce SmartForms, LinkedIn Lead Accelerator via Marketo AdBridge, Marketo Revenue Cycle Analytics, Marketo Sales Insight, DemandBase, Uberflip) • Partner with IT and Sales to continuously improve processes and support the integration between Marketo and Salesforce • Define and manage lead lifecycle • Create and maintain reports and… Show more • Set global marketing automation (Marketo) vision and strategy • Implement complementary marketing technologies and solutions (ex: RingLead, ReachForce SmartForms, LinkedIn Lead Accelerator via Marketo AdBridge, Marketo Revenue Cycle Analytics, Marketo Sales Insight, DemandBase, Uberflip) • Partner with IT and Sales to continuously improve processes and support the integration between Marketo and Salesforce • Define and manage lead lifecycle • Create and maintain reports and dashboards, tying marketing spend to revenue • Drive content marketing strategy, matching content to the sales cycle • Collaborate with field marketing team to create campaigns and ensure best practices Show less



GE Lighting

• Tunisia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Revenue Marketing Campaign Manager

  • Jun 2014 - Oct 2015

  Cleveland/Akron, Ohio Area GE Lighting (Commercial) is now Current, powered by GE



Hyland, creator of OnBase

• Team Lead, Demand Programs

  • Aug 2012 - Jun 2014

  Westlake, OH • Design, execute and manage demand generation campaigns to achieve revenue goals • Implement teleprospecting, webinars, paid search, email, direct mail, web and print advertising, events and other integrated demand generation tactics • Comprehensively nurture prospects to speed the sales cycle • Measure, analyze and report on results of campaigns • Find and implement innovative ways to improve overall industry marketing efforts

• Marketing Analyst, Higher Education

  • May 2011 - Aug 2012

  • Develop sales kits for respective solutions that include PowerPoint presentations, solution briefs, demos, competitive information and other tools to optimize selling efforts • Create repeatable discovery, gap, ROI and TCO analysis tools to assist sales and marketing efforts • Develop solution roadmaps for prospect and customer needs • Train Hyland direct and channel sales and marketing teams on these sales enablement tools • Assist with industry research, messaging and other… Show more • Develop sales kits for respective solutions that include PowerPoint presentations, solution briefs, demos, competitive information and other tools to optimize selling efforts • Create repeatable discovery, gap, ROI and TCO analysis tools to assist sales and marketing efforts • Develop solution roadmaps for prospect and customer needs • Train Hyland direct and channel sales and marketing teams on these sales enablement tools • Assist with industry research, messaging and other relevant marketing activities as needed to support selling efforts • Continue Campaign Management Responsibilities

• Campaign Manager, Higher Education

  • Dec 2008 - May 2011