Lauren Schneider Christgen

Director, Strategy at Rally - Senior Living Marketing
  • Claim this Profile
Contact Information
Location
US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Strategy
      • Jan 2022 - Present
    • United States
    • Software Development
    • Account Director
      • Jun 2019 - Jan 2022
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Apr 2019 - May 2019

      - Main client contact responsible for maintaining and developing client relationships and anticipating client needs - Assist agency leadership in managing top client relationships - Explore opportunities for new business within current client relationships - Manage complex project schedules to ensure meeting of deadlines and budget requirements - Establish measurement plans and analyze ongoing metrics to track success - Coordinating cross-departmental teams to ensure client programs are delivered and goals are achieved - Provide sales tools and to on-site sales team - Develop and lead strategic marketing plans for multiple clients across a variety of development stages with goal of achieving inquiry generation and sales goals - Share new insights and recommendations within the account service department as well as inter-departmentally - Understand and continue to stay apprised of trends and expectations in the senior living space - Oversee account management team with a focus on team synergy and growth - Directly supervise team members ensuring they meet goals and expectations

    • Senior Account Executive
      • May 2015 - Apr 2017

    • Account Executive
      • Mar 2014 - Apr 2015

    • Assistant Account Executive
      • Oct 2012 - Feb 2014

    • United States
    • Account Executive
      • Jun 2011 - Oct 2012

      - Emphasis in selling ad network optimization services and maintaining client relationships - Manage and monetize remnant advertising inventory across more than 20 publisher websites - Negotiate CPM rates and service fees with ad networks, as well as maintaining and seeking new ad network relationships - Emphasis in selling ad network optimization services and maintaining client relationships - Manage and monetize remnant advertising inventory across more than 20 publisher websites - Negotiate CPM rates and service fees with ad networks, as well as maintaining and seeking new ad network relationships

Education

  • University of Missouri-Columbia
    Bachelor of Journalism, Strategic Communications
    2007 - 2011

Community

You need to have a working account to view this content. Click here to join now