Lauren Schneider Christgen
Director, Strategy at Rally - Senior Living Marketing- Claim this Profile
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Bio
Experience
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Rally - Senior Living Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Director, Strategy
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Jan 2022 - Present
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Intouch Solutions
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United States
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Software Development
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Account Director
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Jun 2019 - Jan 2022
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GlynnDevins
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Apr 2019 - May 2019
- Main client contact responsible for maintaining and developing client relationships and anticipating client needs - Assist agency leadership in managing top client relationships - Explore opportunities for new business within current client relationships - Manage complex project schedules to ensure meeting of deadlines and budget requirements - Establish measurement plans and analyze ongoing metrics to track success - Coordinating cross-departmental teams to ensure client programs are delivered and goals are achieved - Provide sales tools and to on-site sales team - Develop and lead strategic marketing plans for multiple clients across a variety of development stages with goal of achieving inquiry generation and sales goals - Share new insights and recommendations within the account service department as well as inter-departmentally - Understand and continue to stay apprised of trends and expectations in the senior living space - Oversee account management team with a focus on team synergy and growth - Directly supervise team members ensuring they meet goals and expectations
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Senior Account Executive
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May 2015 - Apr 2017
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Account Executive
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Mar 2014 - Apr 2015
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Assistant Account Executive
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Oct 2012 - Feb 2014
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AdKarma
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United States
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Account Executive
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Jun 2011 - Oct 2012
- Emphasis in selling ad network optimization services and maintaining client relationships - Manage and monetize remnant advertising inventory across more than 20 publisher websites - Negotiate CPM rates and service fees with ad networks, as well as maintaining and seeking new ad network relationships - Emphasis in selling ad network optimization services and maintaining client relationships - Manage and monetize remnant advertising inventory across more than 20 publisher websites - Negotiate CPM rates and service fees with ad networks, as well as maintaining and seeking new ad network relationships
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Education
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University of Missouri-Columbia
Bachelor of Journalism, Strategic Communications