Experience

Jane Smith Agency

• Director of Marketing and Strategy

  • Oct 2021 - Present



Vivanterre

• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing and Special Projects

  • Feb 2020 - Present



Rosie Assoulin

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Feb 2020 - Present

• PR, Marketing & Special Projects Director

  • Jun 2019 - Feb 2020



Prabal Gurung, LLC

• Apparel & Fashion
• 1 - 100 Employee

• PR, Marketing and Special Projects Director

  • Mar 2019 - Jun 2019

• PR & Marketing Manager

  • Jan 2016 - Mar 2019

  Develop and execute short-term and long-term PR & MarketingstrategiesSecure sponsorship for seasonal collection shows and for specialprojectsManage development of brand partnerships and collaborationsStrategically plan and execute all event concepts and logistics;manage budgets and negotiate with vendors, develop invite list, actas on-site contact and oversee all post-event actionsCultivate and maintain strong relationships across all media outlets;both proactively pitch products, partnership launches and interviews,and reactively respond to all print and digital interview requests andsample requestsTrack, record and measure all coverage and create quarterly statusreportsManage and build VIP relationshipsOversee sample trafficking, coordinating between press / VIP, salesand production schedulesStrategize and execute digital communication across all socialchannels and brand website, create original content and overseeinfluencer activation and engagementProduce photo shoots (lookbooks and campaigns) and events(dinners, launches, and fashion show)Design marketing assets such as brand summary, invitations, andpitch decksLiaise with Tasaki headquarters in Tokyo



M&C Saatchi PR

• United Kingdom
• 1 - 100 Employee

• Account Executive

  • Feb 2015 - Dec 2015

  Managed media relations by developing and maintainingrelationships with journalists; pitched and built out coverage acrossluxury, consumer, lifestyle, trade, and B2B mediaAssisted with drafting core press materials including media lists,pitches, media alerts, press releases, toolkits, key messages, boilerplates, Q&A’s and fact sheetsPlanned and attended media and consumer events and activations,managed RSVP lists and check in, assisted with red carpet mediamanagement, and served as point person for event logistics withvendors, venues, and outside staffCoordinated ad hoc needs for upper management and clients,including arranging travel, brainstorming for client launches andactivations, and procuring branded materials and gifts for clients



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• Editorial Sample Assistant

  • Dec 2013 - Jan 2015

  Managed editorial sample closet consisting of merchandise from both vendors and stockAssisted Fashion and Accessories Editors with sample preparation for on-site and off-site shoots by packing trunks, scheduling Saks messenger service, and coordinating with offsite studios to ensure pickup and delivery of samplesContributed to tracking sheet completion and compile credits for use by Merchandise Operations and Digital Retouching teamsDeveloped procedures for sample management including cataloging all incoming and outgoing samples as well as assigning pickup numbers for external messengersEnsured all live merchandise is transferred to the distribution center in a timely fashion and in sellable conditionLiased with Vendors, Photographers, Editors, and Buyers on sample turn in for all Saks Direct editorials



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Accessories Assistant

  • Jul 2013 - Nov 2013

  Requested and coordinated check-in and return of accessories and jewelry for editorial photo shoots and front-of-book pagesManaged appointments and travel schedule for Accessories Director and Associate Accessories EditorProcessed Letters of Responsibility and Certificates of Insurance for all fine jewelryTrained and managed intern activity and oversaw organization of accessories closet, samples, and market photos Requested and coordinated check-in and return of accessories and jewelry for editorial photo shoots and front-of-book pagesManaged appointments and travel schedule for Accessories Director and Associate Accessories EditorProcessed Letters of Responsibility and Certificates of Insurance for all fine jewelryTrained and managed intern activity and oversaw organization of accessories closet, samples, and market photos



Council of Fashion Designers of America (CFDA)

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR, Special Events, & Social Media

  • May 2012 - Sep 2012

  Developed story ideas to post on website and social media platformsAssisted at check in at events including CFDA Awards, Mets baseball game, and business development partiesAttended shows and presentations during New York Fashion Week as a CFDA representativeCreated press clippings for all CFDA-related activity Developed story ideas to post on website and social media platformsAssisted at check in at events including CFDA Awards, Mets baseball game, and business development partiesAttended shows and presentations during New York Fashion Week as a CFDA representativeCreated press clippings for all CFDA-related activity



Vogue

• Professional Training and Coaching
• 1 - 100 Employee

• Fashion Intern to Meredith Melling Burke and Kelly Connor

  • May 2011 - Sep 2011

  Requested and tracked samples from PR'sCompiled credits for editorial spreadsAttended October 2011 cover shoot to maintain organization of samples and create sitting sheet Researched blogs and gathered images of clothing and accessories for Social Shopper on VOGUE.comAssisted in organization of CFDA/Vogue Fashion Fund Organized Fashion Week schedule Requested and tracked samples from PR'sCompiled credits for editorial spreadsAttended October 2011 cover shoot to maintain organization of samples and create sitting sheet Researched blogs and gathered images of clothing and accessories for Social Shopper on VOGUE.comAssisted in organization of CFDA/Vogue Fashion Fund Organized Fashion Week schedule



PR Consulting

• Morocco
• Public Relations and Communications Services

• Fashion Intern

  • May 2010 - Aug 2010

  Worked in fashion closet trafficking samples between showroom, editorials, and stylistsCreated press lists and spreadsheets for various projects Assisted account managers and staff in preparing for resort 2011 presentationsDesigned editorial press reports for clients such as Versace/Versus and The RowAssisted in preparation for New York Fashion WeekProvided on site assistance at fashion shows including seating, escorting guests, and regulating the press Worked in fashion closet trafficking samples between showroom, editorials, and stylistsCreated press lists and spreadsheets for various projects Assisted account managers and staff in preparing for resort 2011 presentationsDesigned editorial press reports for clients such as Versace/Versus and The RowAssisted in preparation for New York Fashion WeekProvided on site assistance at fashion shows including seating, escorting guests, and regulating the press



Stylist Lauri Eisenberg

• Fashion Intern

  • Jun 2009 - Aug 2009

  Requested samples from showroomsDeveloped system to accurately and continuously update contact databaseCredited and fact-checked wardrobe stockist for editorial photo shootsInterned on editorial jobs for designers such as Chanel and Rick Owens and for magazines such as Ok!, Philadelphia Style, and EsquireResearched and found special merchandise and accessories for use in photo shoots Requested samples from showroomsDeveloped system to accurately and continuously update contact databaseCredited and fact-checked wardrobe stockist for editorial photo shootsInterned on editorial jobs for designers such as Chanel and Rick Owens and for magazines such as Ok!, Philadelphia Style, and EsquireResearched and found special merchandise and accessories for use in photo shoots



Stylist Leslie Lessin

• Fashion Intern

  • Jun 2009 - Aug 2009

  Organized wardrobe and jewelry samples for clients such as: Levi Jeans, Ashley Greene and Lydia Hearst for photographers including Terry Richardson and Guy ArochHelped stylist pull samples on showroom appointmentsShopped with stylist and assistant to get last minute accessoriesCreated looks with stylist and assistant for editorial shoots Organized wardrobe and jewelry samples for clients such as: Levi Jeans, Ashley Greene and Lydia Hearst for photographers including Terry Richardson and Guy ArochHelped stylist pull samples on showroom appointmentsShopped with stylist and assistant to get last minute accessoriesCreated looks with stylist and assistant for editorial shoots