Lauren B.

Communications Director at Midlothian Chamber of Commerce
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Credentials

  • NYU Modern Journalism Certificate
    Yellowbrick.co
    May, 2022
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Feb, 2022
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Feb, 2022
    - Sep, 2024
  • Mental Health First Aid
    National Council for Behavioral Health
    Jan, 2020
    - Sep, 2024
  • CPR, AED, and Basic First Aid (Adult, Child, and Infant)
    American Safety & Health Institute
    Aug, 2019
    - Sep, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Director
      • Jun 2022 - Present

      Managing the community's perception of the Chamber, which incorporates developing marketing and communication strategies. Responsibilities - Developing a cohesive communications strategy - Projecting a positive company image to the community - Preparing and managing all communications materials - Developing a brand voice and maintaining brand integrity across all platforms - Managing our social media platforms - Assisting in the creation of digital, video, audio, and print content - Write and develop press releases for members - Owning and creating the email marketing campaigns; raised open rate to an average of 55% and a click rate of 10% - Sole strategiest and graphic designer for social media platforms; 483,000 impressions in 8 months Show less

    • Author
      • Dec 2020 - Present

      You may recognize their names from your local news or online media, but you’ve never heard the stories of the changemakers behind the bylines. "Beyond the Title: Women in Journalism and Media" was published in December 2020 by Lauren Bannister. Going Beyond the Title is focused on expanding the storytelling to different industries for young women to learn how to create their own path toward success. You may recognize their names from your local news or online media, but you’ve never heard the stories of the changemakers behind the bylines. "Beyond the Title: Women in Journalism and Media" was published in December 2020 by Lauren Bannister. Going Beyond the Title is focused on expanding the storytelling to different industries for young women to learn how to create their own path toward success.

    • United States
    • Accounting
    • 100 - 200 Employee
    • Events & Social Media Coordinator
      • Feb 2022 - May 2022

      Events, social media, and overall B2B Marketer. - Coordinating social media platforms and building organic media engagement - Planning online and in-person events for different niches and groups including finding speakers, coordinating communications, planning, marketing materials, email marketing, social media promotion, and event oversight - Building monthly content calendar for online blog and monthly newsletter - Researching and coordinating awards for clients - Developing press releases and firm announcements Show less

    • United States
    • Higher Education
    • Athletics Social Media Coordinator
      • May 2021 - Dec 2021

    • Communications Associate for Student Leadership
      • May 2020 - Apr 2021

    • Digital Content Intern
      • Oct 2020 - Dec 2020

      - Coordinated website content updates as needed to maintain correct information- Developed interpersonal, verbal, and written communication skills across school organizations to communicate effectively at all levels both internally and externally- Assisted in manage email calendars and campaigns across multiple departments, including sourcing content and building email campaigns- Developed and implemented strategy for digital and database marketing to use across all platforms, including engagement and Hubspot campaigns Show less

    • Executive Student Leader
      • May 2019 - May 2020

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Sunday School Teacher
      • Apr 2021 - Dec 2021

      Served as a Sunday School teacher for Pre-K children and worked as a nursery staff member. Served as a Sunday School teacher for Pre-K children and worked as a nursery staff member.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Social Media Strategy Intern
      • Jun 2021 - Nov 2021

      - Assisting in developing and executing creative marketing campaigns for programs and social events, including market research, event research, live tweet scripts. etc. - Balancing internal priorities and tone with fanbase expectations - Brainstorming social media strategy for pre-season & in-season episodes consistently - Reporting on recent trends in social media & compile competitive analysis for better marketing scope - Assisting in creating assess for social accounts with over 4.4 million followers combined - Identifying market trends and recommended strategies Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Writer
      • Aug 2018 - May 2021

      As a writer for the Empire State Tribune, Lauren has covered things from Christmas in the city to Ellie Kemper's book launch.

    • Social Media Editor
      • May 2020 - Jan 2021

    • City Editor
      • May 2019 - May 2020

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Book Author
      • Jan 2020 - Dec 2020

      My book, "Beyond the Title" is about women in the journalism and media industry, and how they paved the way to where they are today. The book aims to help women at all points in their lives start a career they will be proud of. The expected publishing date is December 2020. My book, "Beyond the Title" is about women in the journalism and media industry, and how they paved the way to where they are today. The book aims to help women at all points in their lives start a career they will be proud of. The expected publishing date is December 2020.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Oct 2019 - Jan 2020

      - Wrote daily articles based on google trends, but also coordinated with PR and sponsored Content. - Copyedited for magazine pieces and captions - Scheduled social media for 9-10 posts a day based on digital trends; Coordinated with Content Schedule, Researched hashtags - Grew Instagram from 882K to 893K in five weeks. - Consistently searched for diverse and unique content to engage with followers - Worked well within a team environment, and offered assistance and support to other interns and staff whenever necessary Show less

    • United States
    • Media Production
    • 1 - 100 Employee
    • Writing and Social Media Intern
      • Sep 2018 - Sep 2019

      - Created/Scheduled content calendar for publishing, and uploaded website content through WordPress Site. - Planned social media out a month in advance with variations of types of posts for engagement - Wrote stories consistently based on culture and lifestyle trends/topics - Created/Scheduled content calendar for publishing, and uploaded website content through WordPress Site. - Planned social media out a month in advance with variations of types of posts for engagement - Wrote stories consistently based on culture and lifestyle trends/topics

    • United States
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Editorial Intern
      • May 2019 - Aug 2019

      - Fact-checked, researched, pitched, and wrote stories based on editorial needs and trends in the area - Boosted online website engagement with shorter articles covering events and people in the Dallas Area. - Assisted editorial team when needed: from copy editing to running errands in the Dallas area. - Fact-checked, researched, pitched, and wrote stories based on editorial needs and trends in the area - Boosted online website engagement with shorter articles covering events and people in the Dallas Area. - Assisted editorial team when needed: from copy editing to running errands in the Dallas area.

    • United States
    • Retail
    • 700 & Above Employee
    • Seasonal Worker
      • Nov 2016 - Jan 2019
    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • Administrative Assistant
      • Jan 2018 - Aug 2018
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Attendant of High School Workshop
      • Jul 2017 - Jul 2017

      Attended the 2017 Mayborn Literary Non-Fiction Conference as a student where we attended panels, interviewed writers, and worked on b-roll footage. We then transferred to UNT's campus to develop our website, write articles, and create videos as a team. Notable attendees we met were Jeffrey Weiss and Sarah Hepola. Attended the 2017 Mayborn Literary Non-Fiction Conference as a student where we attended panels, interviewed writers, and worked on b-roll footage. We then transferred to UNT's campus to develop our website, write articles, and create videos as a team. Notable attendees we met were Jeffrey Weiss and Sarah Hepola.

Education

  • The King's College
    Bachelor's degree, Journalism
    2018 - 2021
  • Midlothian High School
    Graduated within top ten percent of class.
    2014 - 2018

Community

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