Laureano Mon

Co-founder I Research and Insights Director at The Sprout Studio
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Contact Information
Location
Paris, Île-de-France, France, FR
Languages
  • Spanish Native or bilingual proficiency
  • English Professional working proficiency
  • French Professional working proficiency

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Experience

    • France
    • Research Services
    • 1 - 100 Employee
    • Co-founder I Research and Insights Director
      • Jan 2018 - Present

      • Consumer and Market Insights Research. • Cultural and Social Foresight Studies. • Business Opportunities Mapping by Industry. • Qualitative and Quantitative Methods. • Global and Local Trends Analysis. • Future Scenarios Building. • Innovation Horizon Scanning. www.thesproutstudio.net Our e-book: "The Sprout Method: Practical Guide for a Holistic Process of Radical Innovation" is available at Amazon. • Consumer and Market Insights Research. • Cultural and Social Foresight Studies. • Business Opportunities Mapping by Industry. • Qualitative and Quantitative Methods. • Global and Local Trends Analysis. • Future Scenarios Building. • Innovation Horizon Scanning. www.thesproutstudio.net Our e-book: "The Sprout Method: Practical Guide for a Holistic Process of Radical Innovation" is available at Amazon.

    • Argentina
    • Government Administration
    • 700 & Above Employee
    • Market and Social Trends Researcher
      • Dec 2018 - Dec 2020

      Social, technological and consumer trends researcher for the INTI Observatory Fashion Trend Lab. Lecturer at innovation and trend seminars.Writer of innovation and trends reports.

    • Project Manager & Market Researcher
      • Jul 2005 - Dec 2018

      National Institute of Industrial Technology (NIIT), Ministry of Industry, National Governement, Argentina.Project Manager / Researcher• Design strategies and policies to develop fashion design and textile industries capabilities in innovation, technology, quality, productivity, sustainability and management. Develop focused programs for small and medium sized businesses (SMEs) and government and community stakeholders• Build key institutional alliances with the public sector (regional and local governments) to develop economic and educational projects.• Project management of “The Federal Inter-University Network of Fashion Design” which involves INTI and seven National Universities from Argentina (Tucumán, Litoral, Misiones, North West of Buenos Aires, Córdoba, San Juan, Mar del Plata). • Project management of the “Cultural and Manufacturing Textile Craftsmen Map”. Research and support for community stakeholders, Integrated by more than 200 public institutions and NGO´s.• Member of project management team developing commercial positioning tools for natural fibres and textile crafts in Argentina. Developed together with Ministry of Social Development, Ministry of Culture and Ministry of Agriculture.• Cultural studies researcher focused on innovation and manufacturing areas. Project: INTI Design Map• Co-Director of the national economic survey of emerging fashion designers, years 2010 – 2015.• Member of project management team improving regional economies and local development for Northeast and Northwest provinces of Argentina. INTI and European Union. • Researcher at the INTI Observatory Fashion Trend Lab. Observation and analysis of social and consumer trends. Lecturer at seminars “Trend Circuits” 2007/18.• Project management of the international educational exchange program between INTI (Arg) and the University of the Arts London UAL (UK). Show less

    • Curator I Exhibitions and shows of Design, Fashion and Craft
      • Jul 2005 - Dec 2015

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Professor I Social Trends & Cultural Studies
      • Aug 2010 - Dec 2019

      Professor at seminars of Social Trends and Cultural Studies in MBA on Strategic Design at the Creative Industries School, Universidade do Vale do Rio dos Sinos (UNISINOS). Professor at seminars of Social Trends and Cultural Studies in MBA on Strategic Design at the Creative Industries School, Universidade do Vale do Rio dos Sinos (UNISINOS).

    • Airlines and Aviation
    • 1 - 100 Employee
    • Consumer Insights and Market Research
      • Jan 2015 - Dec 2018

      Research about social trends, consumer insights, and prospective scenarios for developing innovative products and services, as well as communication and distribution strategies. Clients: WPP, Unilever, Danone, Coca Cola, Invista, among others. Research about social trends, consumer insights, and prospective scenarios for developing innovative products and services, as well as communication and distribution strategies. Clients: WPP, Unilever, Danone, Coca Cola, Invista, among others.

    • Czechia
    • IT Services and IT Consulting
    • Lecturer I Workshop Anticipate the Future (WAF) from social analysis to market innovation
      • May 2015 - Dec 2017

      WAF I WORKSHOP ANTICIPATE THE FUTURE From social analysis to market innovation. The leading brands in the global market are those that continually innovate their production strategies, communication and marketing. Innovating is necessary to have reliable information about future changes in consumer habits, and to anticipate the evolution of cultural, social and symbolic aspects. Additionally, they go beyond this by incorporating the organisation of innovation philosophy from an ongoing exercise of observing the context, taking useful information and apply it creatively to develop multiple strategies. They anticipate the desire of consumers to ensure success. This is known as cost-effective innovation. The workshop, ‘ANTICIPATE THE FUTURE: From Social Analysis to Market Innovation´, proposes an effective methodology for incorporating company teams, boosting analytical insight and creating resolutions for market challenges. Show less

    • Lecturer I Social Trends I Strategy & Innovation I Entrepreneurship
      • Jul 2005 - Dec 2017

      Lecturer at seminars of Social Trends & Consumer Trends. Lecturer at seminars of Strategy and Innovation. Lecturer at seminars of Entrepreneurship in the Creative Industries. Lecturer at seminars of Social Trends & Consumer Trends. Lecturer at seminars of Strategy and Innovation. Lecturer at seminars of Entrepreneurship in the Creative Industries.

    • Independent Consultant
      • Aug 2015 - Aug 2016

      Concept development for branding strategies. Design of innovative strategies for fashion marketing. Concept development for branding strategies. Design of innovative strategies for fashion marketing.

Education

  • Sciences Po
    Master in Economy, Economy
    2016 - 2016
  • Facultad Latinoamericana de Ciencias Sociales
    Master’s Degree, Political Economy
    2013 - 2016
  • Facultad Latinoamericana de Ciencias Sociales
    Master’s Degree, Cultural Resource Management and Policy Analysis
    2009 - 2009
  • University of Buenos Aires
    Bachelor’s Degree, Political Science and Government
    1999 - 2005

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