Laura Dwyer

Account Manager at goBRANDgo!
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Location
United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2022 - Present
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Event Supervisor
      • May 2019 - Oct 2020

      - Executed direct marketing initiatives (brand partnerships, internal sales)- Collaborated with internal teams (sales, promotions, brand partnerships) and external partners to design and execute marketing communications- Create products (tickets, season passes, event specials) through E-Commerce platform- Creation and maintenance of Group Sales web and event pages- Measure performance and create sales reports for Sales Manager and Corporate teams

    • Marketing Event Coordinator
      • Jan 2018 - May 2019

      - Execute in-park events throughout season- Coordinate the design of marketing communications/materials for internal sales team- Oversee website, social media platforms, newsletters

    • Public Relations Coordinator
      • Sep 2015 - Jan 2018

      -Copy Writing & Editing- Assisting in execution and planning of Media Day events- Assisting in the execution of Group Sales events- Website photography: Canon Eos Rebel T3 & Nikon D90- Web Editing: Word Press & Drupal - Updating App Content - Social Media Management

    • Textile Manufacturing
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Jan 2015 - Aug 2015

      -Responsible for social media strategy and content creation across 10 brands & their individual platforms -Creation of online promotions and E-mail campaigns for boutiques -Plan & style photoshoots from concept phase through final shot -Increased Instagram following by 20% in first 30 days -Responsible for social media strategy and content creation across 10 brands & their individual platforms -Creation of online promotions and E-mail campaigns for boutiques -Plan & style photoshoots from concept phase through final shot -Increased Instagram following by 20% in first 30 days

    • Public Relations Intern
      • Aug 2014 - Jan 2015

      -Copy editing: press releases, park guides/maps, website content, online newsletters, media promotions, contest announcements, and new capital announcements -Specialized in creating interactive content for social media platforms and micro-sites -Assisted with in-park shoots/filming segments with local media & news stations -Created and distributed promotional teasers/press kits to inner and outer market media (TV News, Blog & Web, Radio and Print) -Assisted in the planning and execution of special events and contests involving local media and community members -Worked alongside Group Sales and Corporate Alliance departments to implement and strategize in marketing planning meetings and weekly corporate conference calls -Created a social media campaign for KIDZ Bop promoting their tour and in-park concert event Show less

    • Entertainment Providers
    • Marketing/Social Media Intern
      • May 2014 - Aug 2014

      -Assisted Group Sales with in-park events and catered outings for Ameristar Casino, Hollywood Casino, Mastercard, Nucor Steel, Coca-Cola, and West County YMCA -Planned and created weekly social media content across all platforms -Coordinated Twitter hunts, trivia, Facebook contests and ticket giveaways through social media to foster interaction -Worked closely with Marketing Director & Marketing Team strategizing ways to integrate social media and new platforms into the marketing plan -Traveled with Marketing and Sales team to outer market events with Memphis Redbirds and Springfield Cardinals -Shadowed Sales Executives on sales calls/client visits in Arkansas, Tennessee, and Illinois Show less

Education

  • University of Missouri-Columbia
    Bachelor of Science in Business Administration, Marketing

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