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Larry Perreault is a seasoned direct marketing professional with extensive experience in lead generation, email marketing, and marketing strategy. He has held various roles in the industry, including Direct Mail Sales Manager at Gannett | LOCALiQ and Senior Brand Implementation Consultant at InMotion Brand Strategies. Perreault has a strong educational background in Political Science & Business from Salem State University.

Experience

  • Gannett | LOCALiQ
    • Greater Boston Area
    • Direct Mail Sales Manager
      • Apr 2016 - Present
      • Greater Boston Area

      We acquired Gannett in November 2019 and we are now one company. The partnering of our 2 newspaper publishing companies provides us with a combined nationwide reach of nearly 140 million per month.My role is focused on direct mail and email programs and collaborating with our digital and print r...

  • InMotion Brand Strategies
    • Greater Boston Area
    • Senior Brand Implementation Consultant
      • May 2015 - Apr 2016
      • Greater Boston Area

      InMotion is a full service brand management company with exceptional strength and expertise in branded products to support your marketing plan.

  • Kirkwood Direct
    • Wilmington, MA
    • National Sales & Marketing
      • Sep 2009 - Apr 2015
      • Wilmington, MA

      Kirkwood Direct is an end-to-end multi-channel direct mail & print services organization.Kirkwood provides data management, data acquisition, analytical modeling, commercial print, letter shop services, fulfillment/kitting, and postal optimization.

    • President and Owner
      • Jan 1995 - Sep 2009

      Arrow Direct provided a full spectrum of direct marketing services and smart thinking, specializing primarily in the B2B Marketing space where the target audience is typically smaller than consumer programs — we handled programs where the quantity might only be a few hundred or a few hundred thou...

    • Past President
      • 1984 - 2009

      Boston Chapter Board Member since 1985 BMA Chapter President, 2002 - 2004 Managed advertising, events and membership activities to promote the organization

    • Senior Account Executive
      • 1982 - 1992

      The CPS Direct I worked for was a successful direct marketing company that was in business from 1972 - 2004, many prominent direct marketers learned their craft there, but the Linked In system seems to have defaulted to another firm in the Chicago area that now has the name.

Education

  • 1972 - 1976
    Salem State University
  • 1968 - 1972
    Coyle Cassidy High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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