Lara Gideon
Digital Content Specialist at GiftCard Partners, Inc.- Claim this Profile
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Spanish Professional working proficiency
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English Native or bilingual proficiency
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Experience
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GiftCard Partners, Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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Digital Content Specialist
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Nov 2020 - Present
• Create blog content calendar for each quarter with a minimum of 9 blogs • Write blog posts, case studies, and content for company website • Create and post weekly content for LinkedIn, Facebook, and Twitter • Create monthly social media calendar and collaborate on strategy • Write and implement marketing emails in HubSpot • Research and analyze trends to identify new marketing opportunities • Create blog content calendar for each quarter with a minimum of 9 blogs • Write blog posts, case studies, and content for company website • Create and post weekly content for LinkedIn, Facebook, and Twitter • Create monthly social media calendar and collaborate on strategy • Write and implement marketing emails in HubSpot • Research and analyze trends to identify new marketing opportunities
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ShipStation
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United States
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Software Development
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100 - 200 Employee
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Video Producer and Social Media Intern
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Aug 2019 - Nov 2020
• Create videos, presently over 15, from ideation to storyboarding, shooting, editing, and publishing to all social media channels--Instagram, Facebook, LinkedIn, Twitter, YouTube--and our company website. • Write blog posts, case studies, and feature stories for the company website. • Help manage all social media channels--Instagram, Facebook, LinkedIn, Twitter--by posting photos, stories, and videos weekly. • Collaborate with the marketing team to develop and execute digital marketing strategies. • Routinely submit analysis reports on social media performance.
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Video Assistant Intern
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Aug 2018 - Dec 2018
• Created a workflow for Mishnoon that streamlined their entire video process, from the first interaction with a client to the completed & polished video product • Wrote and proofread all “send-outs” and important emails to clients • Coached client actors on lines before video shoot(s) and engaged in actor relations • Assisted production with all tasks needed during video shoots, including set-up of sets and lighting equipment • Worked with post-production on look of final project • Created a workflow for Mishnoon that streamlined their entire video process, from the first interaction with a client to the completed & polished video product • Wrote and proofread all “send-outs” and important emails to clients • Coached client actors on lines before video shoot(s) and engaged in actor relations • Assisted production with all tasks needed during video shoots, including set-up of sets and lighting equipment • Worked with post-production on look of final project
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RigUp
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Intern
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Jun 2018 - Aug 2018
• Digital Marketing + Content Marketing • Created a storyboard (including written content and drawings) for a RigUp commercial • Worked directly with our biggest clients to gather data & analytics that could be used to better our services • Tackled daily social media marketing initiatives • Utilized Hubspot and Google Analytics • Coordinated with designers, copywriters and various individuals for content creation • Supported paid advertising, SEO, and sales enablement as needed • Assisted with lead generation initiatives, such as email, blogs, and Facebook campaigns
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QUENCH LA LLC
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United States
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Brand Ambassador
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Jul 2016 - Mar 2018
• Market products and services for companies such as Amazon Prime, Target, Android, Mars Incorporated and Bounce Sharing • Thoroughly understand products and services to inform potential customers at trade shows and activations • Network and build trusting relationships with customers and clients • Market products and services for companies such as Amazon Prime, Target, Android, Mars Incorporated and Bounce Sharing • Thoroughly understand products and services to inform potential customers at trade shows and activations • Network and build trusting relationships with customers and clients
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Public Relations and Marketing Intern
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Apr 2017 - Sep 2017
• Coordinate and manage multiple priorities and projects in a fast-paced environment • Collaborate on design of press release through Photoshop and various editing programs • Gather press outlet contacts to send out mail blasts, generating media attention for our press releases • Coordinate and manage multiple priorities and projects in a fast-paced environment • Collaborate on design of press release through Photoshop and various editing programs • Gather press outlet contacts to send out mail blasts, generating media attention for our press releases
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Alpha Delta Pi Sorority
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United States
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Non-profit Organizations
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500 - 600 Employee
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Pride Group Leader
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Jan 2017 - May 2017
• Coordinate weekly events, study groups and community service committees • Coordinate weekly events, study groups and community service committees
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Uncle Julio's Corporation
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United States
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Restaurants
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400 - 500 Employee
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Waitress and Bartender
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Dec 2015 - Apr 2017
• Build rapport with costumers from diverse backgrounds utilizing friendly, genuine, and helpful attitude • Utilize memorization skills to recall names, food/drink preferences and conversations to establish client base • Build rapport with costumers from diverse backgrounds utilizing friendly, genuine, and helpful attitude • Utilize memorization skills to recall names, food/drink preferences and conversations to establish client base
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SNATCH INC
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Human Resources Services
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Product Marketing Representative
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Mar 2017 - Mar 2017
• Part of the promotional “Snatch App” team— A unique mobile game that uses the latest augmented reality(AR) and geo-location technologies, creating a virtual treasure hunt with real prizes and cash • Engaged a diversity of people to download and demo the app with many positive responses • Interacted with a multitude of people and informed them of the aspects of Snatch • Part of the promotional “Snatch App” team— A unique mobile game that uses the latest augmented reality(AR) and geo-location technologies, creating a virtual treasure hunt with real prizes and cash • Engaged a diversity of people to download and demo the app with many positive responses • Interacted with a multitude of people and informed them of the aspects of Snatch
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Education
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The University of Texas at Austin
Rhetoric and Writing, Minor in Entrepreneurship, Rhetoric and Composition/Writing Studies -
Universidad de Granada
Study abroad, Spanish Language and Literature -
Texas State University
Advertising, Freshman- Sophmore -
Gonzalo Garza Independence High School