Lara Gideon

Digital Content Specialist at GiftCard Partners, Inc.
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Contact Information
Location
US
Languages
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Content Specialist
      • Nov 2020 - Present

      • Create blog content calendar for each quarter with a minimum of 9 blogs • Write blog posts, case studies, and content for company website • Create and post weekly content for LinkedIn, Facebook, and Twitter • Create monthly social media calendar and collaborate on strategy • Write and implement marketing emails in HubSpot • Research and analyze trends to identify new marketing opportunities • Create blog content calendar for each quarter with a minimum of 9 blogs • Write blog posts, case studies, and content for company website • Create and post weekly content for LinkedIn, Facebook, and Twitter • Create monthly social media calendar and collaborate on strategy • Write and implement marketing emails in HubSpot • Research and analyze trends to identify new marketing opportunities

    • United States
    • Software Development
    • 100 - 200 Employee
    • Video Producer and Social Media Intern
      • Aug 2019 - Nov 2020

      • Create videos, presently over 15, from ideation to storyboarding, shooting, editing, and publishing to all social media channels--Instagram, Facebook, LinkedIn, Twitter, YouTube--and our company website. • Write blog posts, case studies, and feature stories for the company website. • Help manage all social media channels--Instagram, Facebook, LinkedIn, Twitter--by posting photos, stories, and videos weekly. • Collaborate with the marketing team to develop and execute digital marketing strategies. • Routinely submit analysis reports on social media performance.

    • Video Assistant Intern
      • Aug 2018 - Dec 2018

      • Created a workflow for Mishnoon that streamlined their entire video process, from the first interaction with a client to the completed & polished video product • Wrote and proofread all “send-outs” and important emails to clients • Coached client actors on lines before video shoot(s) and engaged in actor relations • Assisted production with all tasks needed during video shoots, including set-up of sets and lighting equipment • Worked with post-production on look of final project • Created a workflow for Mishnoon that streamlined their entire video process, from the first interaction with a client to the completed & polished video product • Wrote and proofread all “send-outs” and important emails to clients • Coached client actors on lines before video shoot(s) and engaged in actor relations • Assisted production with all tasks needed during video shoots, including set-up of sets and lighting equipment • Worked with post-production on look of final project

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2018 - Aug 2018

      • Digital Marketing + Content Marketing • Created a storyboard (including written content and drawings) for a RigUp commercial • Worked directly with our biggest clients to gather data & analytics that could be used to better our services • Tackled daily social media marketing initiatives • Utilized Hubspot and Google Analytics • Coordinated with designers, copywriters and various individuals for content creation • Supported paid advertising, SEO, and sales enablement as needed • Assisted with lead generation initiatives, such as email, blogs, and Facebook campaigns

    • United States
    • Brand Ambassador
      • Jul 2016 - Mar 2018

      • Market products and services for companies such as Amazon Prime, Target, Android, Mars Incorporated and Bounce Sharing • Thoroughly understand products and services to inform potential customers at trade shows and activations • Network and build trusting relationships with customers and clients • Market products and services for companies such as Amazon Prime, Target, Android, Mars Incorporated and Bounce Sharing • Thoroughly understand products and services to inform potential customers at trade shows and activations • Network and build trusting relationships with customers and clients

    • Public Relations and Marketing Intern
      • Apr 2017 - Sep 2017

      • Coordinate and manage multiple priorities and projects in a fast-paced environment • Collaborate on design of press release through Photoshop and various editing programs • Gather press outlet contacts to send out mail blasts, generating media attention for our press releases • Coordinate and manage multiple priorities and projects in a fast-paced environment • Collaborate on design of press release through Photoshop and various editing programs • Gather press outlet contacts to send out mail blasts, generating media attention for our press releases

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Pride Group Leader
      • Jan 2017 - May 2017

      • Coordinate weekly events, study groups and community service committees • Coordinate weekly events, study groups and community service committees

    • United States
    • Restaurants
    • 400 - 500 Employee
    • Waitress and Bartender
      • Dec 2015 - Apr 2017

      • Build rapport with costumers from diverse backgrounds utilizing friendly, genuine, and helpful attitude • Utilize memorization skills to recall names, food/drink preferences and conversations to establish client base • Build rapport with costumers from diverse backgrounds utilizing friendly, genuine, and helpful attitude • Utilize memorization skills to recall names, food/drink preferences and conversations to establish client base

    • Human Resources Services
    • Product Marketing Representative
      • Mar 2017 - Mar 2017

      • Part of the promotional “Snatch App” team— A unique mobile game that uses the latest augmented reality(AR) and geo-location technologies, creating a virtual treasure hunt with real prizes and cash • Engaged a diversity of people to download and demo the app with many positive responses • Interacted with a multitude of people and informed them of the aspects of Snatch • Part of the promotional “Snatch App” team— A unique mobile game that uses the latest augmented reality(AR) and geo-location technologies, creating a virtual treasure hunt with real prizes and cash • Engaged a diversity of people to download and demo the app with many positive responses • Interacted with a multitude of people and informed them of the aspects of Snatch

Education

  • The University of Texas at Austin
    Rhetoric and Writing, Minor in Entrepreneurship, Rhetoric and Composition/Writing Studies
    2017 - 2020
  • Universidad de Granada
    Study abroad, Spanish Language and Literature
    2017 - 2017
  • Texas State University
    Advertising, Freshman- Sophmore
    2015 - 2017
  • Gonzalo Garza Independence High School
    2013 - 2015

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