Lana Dimitrijević

Chief Marketing Officer at Victory.rs
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Contact Information
Location
Belgrade, Serbia, RS
Languages
  • English Full professional proficiency
  • Serbian Native or bilingual proficiency
  • Italian Limited working proficiency

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Bio

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5.0

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Marco Fornaro

Lana was a trusted member of my team for one year. A quick thinker, balancing strategic approach and creative attitude. Always on the spot and capable to understand even the most complex sides of strategic and digital workflow. She’s great in team working, always ready to help and to share success with workmates even when unique owner of the big idea. She exceeds the average standards of her seniority level, both in terms of strategic thinking and sense of responsibility.

LinkedIn User

I've worked with Lana for a very intense period of 6 months, mostly sharing clients and developing social media content for our customers. She was an amazing individual to work with; highly organized person who can teach you a lot, and a very creative one, with loads of new ideas. I've certainly enjoyed having her as my colleague and would 100% recommend her for any future opportunities that may come her way.

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Experience

    • Serbia
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Apr 2022 - Present

      • Develop and oversee comprehensive marketing strategies, campaigns, and BTL promotional activities to increase brand awareness and drive profitability. • Successfully created the brand book and brand positioning from scratch, ensuring brand consistency and messaging across all channels. • Conduct thorough market research to stay updated on industry trends and competitor movements, leveraging insights to create impactful marketing strategies. • Responsible for overseeing the strategic planning, organization, and development of all marketing activities. • Managing both internal and external teams to develop and execute brand campaigns and comprehensive digital strategies. • Lead and manage a high-performing marketing team, implementing internal policies and procedures to enhance efficiency and collaboration. Show less

    • Serbia
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Manager
      • Nov 2020 - Apr 2022

      • Managed marketing projects, demonstrating strong organizational and leadership skills to ensure successful execution from initiation to completion. • Conducted comprehensive market analysis to identify lucrative opportunities for both local and international expansion, informing strategic decision-making processes. • Collaborated with cross-functional teams in the development of impactful strategies, promotional initiatives, and marketing campaigns, aligning efforts with business objectives. • Played an instrumental role in the creation and development of multi-channel marketing strategies and campaigns. • Developed detailed briefs for partner agencies, ensuring alignment with brand objectives. • Produced engaging and impactful content for the website, captivating target audiences and enhancing brand visibility. • Crafted compelling content across multiple communication channels, articulating key brand messages to engage with the target audience. Show less

    • France
    • Advertising Services
    • 700 & Above Employee
    • Strategic Planner
      • Jun 2019 - Nov 2021

      • Leveraging data analysis to extract valuable insights and translate them into impactful strategies and communication proposals. • Employing social media listening techniques to understand audience sentiment and trends. • Vigilantly monitoring industry trends and market dynamics to stay ahead of changes and capitalize on emerging opportunities. • Conducting thorough competitor research to identify potential threats and uncover untapped opportunities for brand growth. • Aligning creative, PR, and influencer campaigns with a cohesive overarching strategy to maximize their impact and resonance. • Crafting captivating creative concepts and manifestos that encapsulate the essence of the brand and resonate with the target audience. Show less

    • Serbia
    • Public Safety
    • Marketing Associate
      • Jan 2016 - Jan 2018

      • In charge of creating partnerships with international companies • Preparing presentations and doing demos to the prospective clients • Maintaining B2B and B2C relationships with clients and partner companies from abroad • Creating and adapting web content for the company website • In charge of creating partnerships with international companies • Preparing presentations and doing demos to the prospective clients • Maintaining B2B and B2C relationships with clients and partner companies from abroad • Creating and adapting web content for the company website

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager Intern
      • May 2017 - Aug 2017

      • Responsible for updating social media pages content across all social media platforms • Scheduling and publishing relevant posts tailored specifically for the target audience • Accountable for moderating activity and conversations across all social media platforms and making sure to keep the platforms open to communication and possible collaboration • Writing detailed marketing reports based on the information gathered on the clients’ social media platforms • Responsible for updating social media pages content across all social media platforms • Scheduling and publishing relevant posts tailored specifically for the target audience • Accountable for moderating activity and conversations across all social media platforms and making sure to keep the platforms open to communication and possible collaboration • Writing detailed marketing reports based on the information gathered on the clients’ social media platforms

    • Education Management
    • 1 - 100 Employee
    • Promotion and special event trainee
      • Sep 2016 - Jan 2017

      • Workshop organizer and lecturer • Social media marketing • PR and promo activities • Moderator at different educational events and conferences • Logistic support • Responsible for keeping communication and information flow clear and accessible for all participants during events hosted by the center • Workshop organizer and lecturer • Social media marketing • PR and promo activities • Moderator at different educational events and conferences • Logistic support • Responsible for keeping communication and information flow clear and accessible for all participants during events hosted by the center

    • United States
    • Restaurants
    • Participant at Work and travel exchange student program in the USA
      • May 2015 - Nov 2015

      • In charge of the restaurant souvenir shop, responsible for operating the register as well as keeping the merchandise stocked • Accountable for greeting guests and showing them to their tables and seating them • Responsible for taking orders • In charge of the restaurant souvenir shop, responsible for operating the register as well as keeping the merchandise stocked • Accountable for greeting guests and showing them to their tables and seating them • Responsible for taking orders

    • Project Assistant
      • Nov 2014 - May 2015

      •Seeing to that all aspects of a project are attended to finished on time, regardless of issues this might come up. • Responsible for carrying out various administrative duties, collecting and sorting data and supervising project developments. • Making arrangements for meetings, presentations, seminars, and trainings relevant to the projects •Seeing to that all aspects of a project are attended to finished on time, regardless of issues this might come up. • Responsible for carrying out various administrative duties, collecting and sorting data and supervising project developments. • Making arrangements for meetings, presentations, seminars, and trainings relevant to the projects

Education

  • Università Cattolica del Sacro Cuore
    Master's degree, Corporate Communications
    2018 - 2019
  • European School of Economics
    Short Programme, Marketing and Management
    2018 - 2018
  • Faculty of Political Sciences, University of Belgrade
    BA in Political Science – European Integration, International Relations
    2011 - 2016

Community

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