Group Director of Sales and Marketing

• Oct 2022 - Present

Naumi Hotels, is an asset owner and boutique hospitality group founded in 2007. The company’s chairman, Surya Jhunjhnuwala established the brand’s first hotel property in Singapore, which has since expanded to Australia and New Zealand. The design of every Naumi hotel, is built behind a story of architectural and artistic concept brought to life by modern and cutting edge design visions. Each Naumi property represents a definitive hospitality style fuelled by the desire to be whimsical, experiential and innovative. The hotels are distinctive representations of the brand’s personality, which is ever growing, while remaining true to its core values. The group’s goal is to consistently engage today’s discerning contemporary traveller in a whimsical of experiences with trendsetting design, transcending service and current home technological comforts.

Commercial Director, Sofitel Sydney Darling Harbour

• Aug 2021 - Oct 2022

Director of Sales and Marketing, The Langham Sydney, Director of Sales Australia, GSO

• Oct 2016 - Aug 2021

The Langham Sydney Provides sales leadership for all levels of sales staff. With revenue management, develops all hotel sales strategies. Manages all sales administrative functions to include, but not limited to - goal setting, bonus/incentive program administration, matrix progress report, and marketing plan by account etc.; Acts as sales contact for Managing Director, property leaders, Field Sales Office leaders. Serves as hotel authority on sales processes and sales contracts; Develops and executes strategies to meet assigned individual revenue goals/target; Develop and implement annual PR/marketing/advertising plan including digital marketing activities Liaise with key suppliers to coordinate all marketing communications requirements, including but not limited to advertising, direct mail campaigns, newsletter creations, collateral development and management and corporate strategic alliances; Manage the production of all advertising, collateral and marketing material. Forecast and manage PR and marketing budgets Manage and monitor approved budgets, prepare reports for the budget submission and provide input into capital expenditure plan as directed by the General Manager. Contribute to budget process with revenue generation ideas; Global Sales Office - Australia Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved; Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue Works with hotel DOSMs to create and implement strategic programmes to achieve leverage productivity through increasing: average rate; occupancy; business volume and catering sales and events Coordinates and develops promotion strategies and implementation; Directs and manages the team in all sales activities to ensure delivering of revenue goals; Works with hotel DOSMs on sales strategic planning, opening support, learning and development needs

Director of Sales

• May 2014 - Sep 2016

As Director of Sales, I am responsible for overseeing the day to day sales efforts of the Sales department and the implementation of Shangri-La sales management system, training programs and sales activity plans set forth in the hotel’s Marketing Plan.Sales Functions:Implements sales policies and procedures of the hotel and Shangri-La Hotels & Resorts.Recommends contracted room rate structure including but not limited to corporate rates, wholesale rates, long stay rates, group rates, etc. ensuring maximum revenue generation.Through the use of the Market Intelligence and Internal Report, participates in the development of marketing strategies for specific accounts or segments.Marketing Planning:Implement and keep current the various segments of the marketing communications plan relating to sales.Keeps abreast of current and future competitors’ products, pricing, sales programs and deploys resources to efficiently optimise RevPAR and achieve/maintain the leading market position.Revenue Management:Actively participate in the regular revenue strategy meetings and implement actions relevant to sales.Sales Organisation:Establish position description, specifications and performance standards (PDR) for all sales personnel within Shangri-la Hotels & Resorts guidelines.Interview, hire, motivate sales personnel and conduct semi annual evaluation of their performance.Administration: Implements approved sales incentive program to motivate and drive sales team to achieve/exceed the revenue aspiration of the hotel.Establishes sales targets, adjust sales coverage and distribute accounts in accordance to each Sales Managers’ strength and potential.Develop expense budgetsto execute sales related activities.Establishes travel schedules and monitor travel expenses to optimise sales productivity.Sets objectives of sales trips, evaluates results and ensures follow up actions are taken promptly.

Director of Business Development - MICE and Incentives

• Jan 2012 - May 2014

Responsible for developing the International and Domestic MICE and Incentive business for the hotel. Secure contractual agreements with Meeting Planners and Event Organisers and DMC's. Rollout stategic action plans in market with the vision of achieving year on year growth in all sectors.

Business Development Manager

• Jan 2011 - Nov 2011

Responsible for the Development and Growth of local Corporate FIT Travel and small Meetings and Events business. Responsible for the Development and Growth of local Corporate FIT Travel and small Meetings and Events business.

Business Development Manager

• Dec 2006 - Oct 2011

Account Management and Business Development relating to all Corporate Accounts. Account Management and Business Development relating to all Corporate Accounts.