Experience

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  The Adcom Group

  • Senior Account Executive
• 

  The Adcom Group

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Senior Account Executive

    • Sep 2013 - Present

    The Adcom Group is in the IDEA business. We built the modern communications model from marketing communications strategy and production, to digital marketing and development, to video content and broadcast production, to PR and social influence. Our integrated approach to communication challenges provides focused messaging solutions across all paid, owned and earned media platforms. Our business philosophy is centered on understanding our clients’ business, taking the time to immerse ourselves in their challenges, and develop solutions that produce results.Responsible for building and maintaining lasting client relationships, based on efficiently achieving clients’ business and marketing objectives. Directs agency efforts on behalf of the client and is one of the agency’s representatives with the clients’ marketing/brand managers. Ensures that the agency provides sound planning/marketing counsel and effective, integrated solutions (creative, media and otherwise) to the client, adhering to clients’ marketing/brand strategies.Works closely and supports all agency staff in planning, analyzing and evaluating information for programs and projects, as well as project managing assigned activities. Committed to making sure the agency provides accurate and innovative execution of work in all areas. That we are responsive and provide a consultative service and a consistently superior creative and functional product that meets objectives.

  • Account Supervisor

    • Oct 2016 - Present

• 

  Gallo

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Director of Brand Communications

    • Mar 2013 - Sep 2013

    Oversaw brand and marketing communications programs, communications planning, and campaign integration. Developed integrated communications programs that aligned with and supported broader and long-term brand and marketing strategies. Worked directly with Gallo business unit leaders as well as agency partners to ensure that the brand remained relevant to clients and that all initiatives supported the Gallo brand. Involved in directing internal resources, agency relationships, vendor partnerships, and aspects of their programs – whatever the brand touched.Brand and Campaign Integration Management: Guided initiatives, best practices and successful outcomes. Helped to define the communications strategy, aligned resources, and ensured brand-aligned outcomes.Relationship Management: Developed and fostered partnerships with both internal groups and external agencies. Involved in engagement strategies with groups that supported the creation of brand-aligned communications and strategies.

  • Account Director

    • Aug 2008 - Sep 2013

    Was responsible for the account and project management of multiple clients; one of which is the world's largest medical device company. Created a comprehensive marketing campaign to increase sales for a client and won the Gold 2010 MM&M Marketing Award for Best Total Integration Program for Large Companies as well as The RX Club Award for Excellence, recognizing exceptional creativity and marketing effectiveness in healthcare.Was key in developing a Gallo Digital Marketing business unit to enhance company capabilities with services that include; Marketing Strategy, Digital Solutions, Event Production/Management, Pre/Post Production Video, Animation/Motion Graphics and Database Design/Management.

• 

  H.B. Stubbs Companies

  • Greater Salt Lake City Area

  • Senior Account Manager

    • 2005 - 2008
    • Greater Salt Lake City Area

    Assisted in securing sales opportunities, presenting Stubbs capabilities to potential new clients and managing of new and existing accounts.

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  Pinnacle Exhibits

  • Greater Los Angeles Area

  • Account Manager

    • 2003 - 2005
    • Greater Los Angeles Area

    Assisted in securing sales opportunities, presenting Pinnacle capabilities to potential new clients and managing of new and existing clients.

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  Cyclonics/Exhibit Dynamics

  • Cleveland/Akron, Ohio Area

  • Administrative Manager

    • 1999 - 2003
    • Cleveland/Akron, Ohio Area

    Responsible for managing administrative staff. Managed all positions and projects running through the administrative department.

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  Lucarelli Designs and Displays, Inc.

  • Cleveland/Akron, Ohio Area

  • Administrative Manager

    • 1994 - 1999
    • Cleveland/Akron, Ohio Area

    Responsible for daily operations and systems and was a lead client service contact. Managed trade and event show schedules, coordinated domestic and international shipping. Created marketing materials and was responsible for direct mail campaigns.

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  Trammell Crow Company

  • Dallas/Fort Worth Area

  • Property Manager and Leasing Executive

    • 1986 - 1990
    • Dallas/Fort Worth Area

    Solely responsible for a luxury office building in Las Colinas. Negotiated lease agreements and supervised tenant finish-out. Responsible for all phases of operations and systems, including management of property staff. Created and implemented fiscal budget and accounts payable/receivables.

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  John Blair & Company

  • Cleveland/Akron, Ohio Area

  • Account Executive

    • 1979 - 1985
    • Cleveland/Akron, Ohio Area

    Sold spot television time to advertising agencies; represented 140 television stations nationally.

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  Wyse Advertising

  • Cleveland/Akron, Ohio Area

  • Media Planner

    • 1976 - 1979
    • Cleveland/Akron, Ohio Area

    Wrote media plans and placed media buys for agency clients.