Director of Sales and Marketing

• Sep 2021 - Present

Sales Manager

• Mar 2019 - Sep 2021

-Actively communicate with distributors, production, and sales staff to coordinate orders and increase sales-Manage a team of 2 Area Sales Manager and 7 Sales Representatives ensuring the entire staff is working towards sales goals-Identify new marketing and business opportunities including special events, sponsorships, and collaborations-Develop and implement new commission and bonus structures for the sales team to further incentivize productivity-Collaborate with 11 wholesale partners to meet distribution goals, maintain brand identity, and address market developments-Foster relationships with key accounts to bolster brand growth-Relay market trends and issues to ownership while initiating plans to address them-Perform administrative duties as necessary within office including sales data analysis, ordering of point of sale materials, marketing presentation development, and all digital communications with wholesalers-Provide input on social media marketing plans to support sales Show less

Area Sales Manager

• Jan 2018 - Mar 2019

-Oversee sales team with 3 direct reports and implement sell-in strategies to optimize distribution throughout territory-Develop and maintain strong relationships with top accounts and wholesaler management-Analyze sales data and execute plan of action via VIP software-Communicate relevant information with wholesaler partners and retail customers via email newsletters-Create skills development plans and conduct employee reviews-Report to brewery ownership and enact company policy Show less

Sales Representative

• Jun 2014 - Jan 2018

-Grow sales and distribution within assigned territory with established accounts as well as cold calling to expand customer base-Plan and execute impactful promotions to directly engage consumers and increase brand presence-Collaborate with wholesaler sales department to achieve and surpass sales goals-Foster relationships with decision makers at retail accounts

Corporate Communications Associate

• Feb 2012 - Jun 2014

-Develop and write articles for two industry publications-Establish and maintain company's online presence-Coordinate social media programs with marketing strategies-Curate and distribute weekly email newsletter-Assist sales department with inventory management, event coordination, educational opportunities, and other administrative duties

Account Specialist

• Jul 2011 - Feb 2012

-Input orders via AS400 software-Address customer inquiries and provide solutions-Manage reconciliation and processing payments-Oversee distribution of limited specialty products

Assistant Retail Manager

• Sep 2010 - Nov 2011

Stage Manager

• Nov 2009 - Feb 2011

Supervisor, Entertainment Department

• Aug 2007 - Nov 2009

Performer/Puppeteer

• Jan 2004 - Aug 2007

Media Salesperson

• Nov 2005 - Feb 2007