KokWah Lam
Head of Commercial at NCIG- Claim this Profile
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Bio
Credentials
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Global Strategy
LinkedInAug, 2023- Sep, 2024 -
Customer Experience Leadership
LinkedInJul, 2023- Sep, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInMay, 2023- Sep, 2024 -
Leading a Marketing Team
LinkedInApr, 2023- Sep, 2024 -
20 Habits of Executive Leadership
LinkedInApr, 2022- Sep, 2024 -
Brand and Marketing Integration
LinkedInMar, 2022- Sep, 2024 -
Certified Marketer Programme
General AssemblySep, 2021- Sep, 2024
Experience
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NCIG
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Malaysia
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Retail
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Head of Commercial
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Aug 2022 - Present
Revenue Growth Management role with 82 markets/USD46M revenue accountability and leading global/ local commercial teams to drive business growth across all vape categories and customer segments while improving overall customer experience to ensure sustainable growth. Revenue Growth Management role with 82 markets/USD46M revenue accountability and leading global/ local commercial teams to drive business growth across all vape categories and customer segments while improving overall customer experience to ensure sustainable growth.
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Head- CX Projects
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Nov 2019 - Jun 2022
Leading large-scale product launches and initiatives, with responsibility for cross-functional management across all Commercial Vertical Streams and senior stakeholder engagement for organizational alignment. Established a strategic framework to map and understand the Customer Journey and Voice of Consumer, implementing governance controls, processes, and business structures necessary to drive a Consumer-Centric Organization (CCO) and long-term growth.
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Head of Marketing-Reduced Risk Products & Combustibles
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Dec 2017 - Nov 2019
Established the Marketing function for a new brand, IQOS (Heat-not-Burn technology), in addition to managing an established portfolio of Combustible Cigarettes brands (Marlboro, Chesterfield, L&M, and Sampoerna). Developed overarching brand strategy, marketing, and commercial plans to position the IQOS brand and portfolio to deliver on Operating Income, Market Share, and Volume objectives. Conceptualized and produced marketing campaigns, digital and retail strategy, in alignment… Show more Established the Marketing function for a new brand, IQOS (Heat-not-Burn technology), in addition to managing an established portfolio of Combustible Cigarettes brands (Marlboro, Chesterfield, L&M, and Sampoerna). Developed overarching brand strategy, marketing, and commercial plans to position the IQOS brand and portfolio to deliver on Operating Income, Market Share, and Volume objectives. Conceptualized and produced marketing campaigns, digital and retail strategy, in alignment with regional and global direction while also identifying new avenues for revenue growth (e.g., ideation and Consumer Lab workshops).
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Group Brand Manager-Marlboro
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Feb 2014 - Nov 2017
Led the flagship brand portfolio in contributing 60% volume and 73% profitability for the combustible cigarettes segment for Philip Morris Malaysia. Grew in share of premium price segment by 10% in a heavily down trading environment.
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Senior Brand Manager-Parliament
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Jul 2012 - Jan 2014
Led the Parliament brand team in managing the second largest portfolio for Philip Morris Korea and third largest market for Parliament globally with USD100M brand revenue; increased Brand share and profitability by 10% in 18 months.
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Regional Brand Manager- Marketing & Sales Asia
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Jan 2012 - Jun 2012
Regional Lead for Asia Marketing projects, coordinating between end markets, regional management, and global HQ for international product launches and campaigns; reviewed locally driven marketing initiatives.
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Brand Manager-Marlboro
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May 2007 - Dec 2011
Brand Lead for the Marlboro Flavor and Gold range of products that comprise 70% of the Marlboro portfolio; organized on-ground campaign activities and managed the development of marketing and communication materials.
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Carlsberg Group
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Denmark
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Food and Beverage Services
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700 & Above Employee
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Assistant Brand Manager
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2006 - 2007
Brand Lead for SKOL Beer and Nutrimalt portfolio, playing key roles in brand plans and pillar strategy development. Other areas of responsibility include Product & Packaging, ATL/BTL communication development and management of all key business partners (agencies and 3rd party suppliers). Brand Lead for SKOL Beer and Nutrimalt portfolio, playing key roles in brand plans and pillar strategy development. Other areas of responsibility include Product & Packaging, ATL/BTL communication development and management of all key business partners (agencies and 3rd party suppliers).
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Ogilvy & Mather
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Account Manager
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Dec 2003 - Oct 2006
Playing the role as key project driver for pillar projects and tactical consumer promotions. Areas of responsibilities include Brand Building Communication Materials, Product & Packaging, Consumer Engagement, Trade Marketing Communications, Merchandizing Development and CDR (Consumer Dialogue via retailer). Playing the role as key project driver for pillar projects and tactical consumer promotions. Areas of responsibilities include Brand Building Communication Materials, Product & Packaging, Consumer Engagement, Trade Marketing Communications, Merchandizing Development and CDR (Consumer Dialogue via retailer).
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Education
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Curtin University
Marketing & Management
Community
