Experience

Superfan Studio - Immersive Studio Partner | XR | AR | VR
• Chief Business Officer

  • Nov 2022 - Present


Pet Pujaris

• Founder

  • Aug 2011 - Present

  Pet Pujaris is a community with an online & offline presence. It endeavours to bring together people from varied walks of life and get them to bond over their common love for good food and enjoyable company. It does this by hosting three food meet-ups a month. One dedicated to fine dining (Fatka Foodie Events) and the other to more economical fare (Kadka Foodie Events), and the last for Breakfast lovers (The Breakfast Club). Once a quarter, Pet Pujaris hosts its “Yummy Yatras” where Pujaris… Show more Pet Pujaris is a community with an online & offline presence. It endeavours to bring together people from varied walks of life and get them to bond over their common love for good food and enjoyable company. It does this by hosting three food meet-ups a month. One dedicated to fine dining (Fatka Foodie Events) and the other to more economical fare (Kadka Foodie Events), and the last for Breakfast lovers (The Breakfast Club). Once a quarter, Pet Pujaris hosts its “Yummy Yatras” where Pujaris travel to nearby destinations outside of Mumbai to sample the best eateries a certain place has to offer. We have a fast growing community and followerbase with 15000+ foodies spread across Facebook, Twitter, Instagram. Show less



Board Games Bash

• United States

• Co-Founder

  • May 2010 - Present

  Co-founded the largest board games community in India with over 800 active members. Organize events all over Mumbai where people of all ages can play with each other board games from around the world. ----- • Organized offline game nights in various locations around the city • Partner tie-ups with Cafes around the city to host Board Games Bash events • Tested new games by indie game designers and manufacturers from around the world • Featured in various leading publications… Show more Co-founded the largest board games community in India with over 800 active members. Organize events all over Mumbai where people of all ages can play with each other board games from around the world. ----- • Organized offline game nights in various locations around the city • Partner tie-ups with Cafes around the city to host Board Games Bash events • Tested new games by indie game designers and manufacturers from around the world • Featured in various leading publications such as Times of India, Mumbai Mirror, Hindustan Times, Timeout Mumbai, DNA, Mint, Economic Times, Mid-Day • Organized BGB for Mall events including No TV Day @ Phoenix Mills • Organized Corporate events for clients Show less



Slipbox (acquired by Fountane)

• Startup Mentor

  • Aug 2022 - Mar 2023

  Mumbai, Maharashtra, India


Hubilo
• United States
• Technology, Information and Internet
• 200 - 300 Employee
• Event Partnerships

  • May 2021 - Jul 2022


Ecole intuit.lab

• France
• Higher Education
• 1 - 100 Employee

• Class Teacher - Lab 1 Game Art & Design

  • Aug 2019 - Apr 2022

  Mumbai, Maharashtra, India



TiE Mumbai

• India
• Non-profit Organization Management
• 1 - 100 Employee

• Head - Marketing & Key Initiatives

  • Mar 2015 - Feb 2020

  Mumbai Area, India International Delegations: Created Itineraries, set up meetings with investors, accelerators, and lead multiple Startup delegations to US, Singapore, and Hong Kong. Accelerator Programs: - Partnered with GriffinWorx to bring The Start-Up Cup Challenge to India. https://griffinworx.org/product-details/startup-cup/ - Created Curriculum for Corporate Accelerator Programs - Launched v1 of 'Esselerator', a Corporate Accelerator, for Essel Group TiE Angels Mumbai: -… Show more International Delegations: Created Itineraries, set up meetings with investors, accelerators, and lead multiple Startup delegations to US, Singapore, and Hong Kong. Accelerator Programs: - Partnered with GriffinWorx to bring The Start-Up Cup Challenge to India. https://griffinworx.org/product-details/startup-cup/ - Created Curriculum for Corporate Accelerator Programs - Launched v1 of 'Esselerator', a Corporate Accelerator, for Essel Group TiE Angels Mumbai: - Sourcing of early-stage startups & Investors - Three startups successfully funded through the program Large Scale Conferences: - Strategy, Content, and Speaker Management for 5 global level conferences (TiECon & TiE Global Summit) with 3000+ attendees each. - Strategy, content, speaker management, and event hosting for TiE Smashup startup un-conferences with 1000+ attendees each over the span of 5 years. Vendor Management: - Onboarding & Co-ordination with various vendors related to running physical conferences & events - Creatives, Social Media, Marketing, Event Management, PR Overall Social Media Management New Tech Implementation Part of Sponsorship & Partnership activities Monthly Event Organization Show less



The SPA Group

• India
• Retail
• 1 - 100 Employee

• Head - Digital Marketing

  • Oct 2013 - Nov 2014

  Mumbai Area, India • Responsible for all social media properties – Facebook, Twitter, YouTube, Foursquare, Zomato, etc. • Responsible for cross Marketing strategy – Traditional & Digital • Content & Copy Strategy for online & offline marketing activities including BTL activations • Creative Direction for graphic design team & video editor • Artist Management & Co-ordination via Digital platform • Online Influencer activities



Resultrix

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Group Head - Social Media

  • Sep 2011 - Jan 2012

  Mumbai Area, India Resultrix drives awareness, engagement and conversions for clients. Our interactive services include - search engine marketing (SEM), search engine optimization (SEO), affiliate and social media marketing. Our award winning design & analytics teams ensure that our clients have a captivating, memorable experience when their customers interact and engage with their brand. Role Objectives: Business Development, Pitching Strategy, Account Management, Client Servicing, Team Mentoring •… Show more Resultrix drives awareness, engagement and conversions for clients. Our interactive services include - search engine marketing (SEM), search engine optimization (SEO), affiliate and social media marketing. Our award winning design & analytics teams ensure that our clients have a captivating, memorable experience when their customers interact and engage with their brand. Role Objectives: Business Development, Pitching Strategy, Account Management, Client Servicing, Team Mentoring • Responsible for converting existing Digital Marketing clients onto Social Media • Maintained a separate P&L for the Social Media Division • Managed Facebook Pages and Facebook Ads for clients including pitches and strategies • Created 360 degree digital marketing strategies integrating SEM,SEO, Media Campaigns and Social Media for existing and new clients • Created Reporting Structures and Analytics driven processes for existing clients • Consulted and co-ordinated with US, Singapore and Delhi teams for strategies and social media best practices Show less



Valuepitch

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Product Manager

  • Dec 2010 - Aug 2011

  Mumbai Area, India Recommend.ly Socially Moo’s core function, its analytical engine spun off as a different product based on feedback from beta users and agencies around the world. Analytics and best practices for Facebook, it provides analytics like what time of day to post, closing the loop, words to avoid, page hygiene and shows users how to improve. 2 Patents Awarded in India. US still pending. ---- Socially Moo / Social Locus We have been building a Social Media Management Platform that based… Show more Recommend.ly Socially Moo’s core function, its analytical engine spun off as a different product based on feedback from beta users and agencies around the world. Analytics and best practices for Facebook, it provides analytics like what time of day to post, closing the loop, words to avoid, page hygiene and shows users how to improve. 2 Patents Awarded in India. US still pending. ---- Socially Moo / Social Locus We have been building a Social Media Management Platform that based on social media analytics, provides suggested actions to improve social media engagement. The core analytics engine is being released as Recommend.ly. ----- • Designed social media management tool with integrated management solutions for individuals and brands along with an analytics solution to provide pinpoint inferences based on usage patterns • Functionality included: Facebook page mangement, Twitter posting, Youtube posting, scheduling, group delegation,Facebook engagement apps (like poll), klout scores, CRM, Google Analytics, Twitter, Short URLs, Language Translations • Create product roadmaps, testing scenarios, go to market strategy • Market Research for potential of product, including SWOT, competition, features • Improve product features based on input from beta clients, trends in the social media industry • Build knowledgebase of Social Media Platform APIs (Facebook, Twitter, YouTube) • Created Use Cases to determine flow and functionality of the produce for optimum user experience • Worked hands-on with UX team to deliver wireframe and visual designs, and ensuring accurate interpretation of deliverables by Tech team

• Social Media Manager and Strategist

  • May 2010 - Dec 2010

  Mumbai Area, India Valuepitch specialises in information aggregation, data extraction and media analytics. Building scalable and customisable social business intelligence and social CRM solutions. With offices in Mumbai, Hyderabad and Singapore, a growing team focused on brand management. • Maintained over 10 brands on Social media including Paramount Films of India and Reliance Mutual Fund (most popular mutual fund page in the world) • Created strategies for various Indian and International brands… Show more Valuepitch specialises in information aggregation, data extraction and media analytics. Building scalable and customisable social business intelligence and social CRM solutions. With offices in Mumbai, Hyderabad and Singapore, a growing team focused on brand management. • Maintained over 10 brands on Social media including Paramount Films of India and Reliance Mutual Fund (most popular mutual fund page in the world) • Created strategies for various Indian and International brands linking Social Media, Online Advertising, SEO microsites to Offline activities, creating a complete marketing approach for clients • Campaigns across different verticals such as Finance, FMCG, Entertainment, including integration into offline activities • Ran Facebook Media Campaigns, resulting in 80% fan acquisition • Conceptualized and executed various Facebook Applications and Games • Provided weekly, monthly and quarterly metrics/tracking and dashboard reporting for all social media efforts including usage of popular ORM and analytic tools such as Radian6, Social Mention, etc. • Created & enforced internal SOPs for the new field of Social Media Marketing • Managed and trained a team of 7 social media and client servicing executives



9.9 Media

• India
• Media Production
• 1 - 100 Employee

• Reviewer/Feature Writer - Digit Magazine

  • Nov 2008 - Oct 2009

  Digit is India's most read technology magazine. It covers the latest technology trends, product and services that are of interest to the techies in India. Popular sections like Bazaar, DroolMal, Tried & Tested, Community etc. offer an insider's view of the relevant technology products and services, advising the reader what to buy and how to make the most out of technology they own. • Reviewing the latest hardware & software launched in the market • Writing feature articles on… Show more Digit is India's most read technology magazine. It covers the latest technology trends, product and services that are of interest to the techies in India. Popular sections like Bazaar, DroolMal, Tried & Tested, Community etc. offer an insider's view of the relevant technology products and services, advising the reader what to buy and how to make the most out of technology they own. • Reviewing the latest hardware & software launched in the market • Writing feature articles on technology • Product co-ordination • Representative at various press conferences and events • Interviewing people for the magazine Show less



Zapak Digital Entertainment Limited

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Game Master - Crazy Kart India

  • Nov 2007 - Nov 2008

  Zapak Digital Entertainment Ltd. is India’s largest gaming company that addresses the complete value chain of Digital Gaming. With currently 10 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. • Community Management (Online and Offline) • Responsible for Content Development, used by Marketing and Distribution Teams • Daily, Weekly, Monthly Web site management & updates via custom CRM tool… Show more Zapak Digital Entertainment Ltd. is India’s largest gaming company that addresses the complete value chain of Digital Gaming. With currently 10 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. • Community Management (Online and Offline) • Responsible for Content Development, used by Marketing and Distribution Teams • Daily, Weekly, Monthly Web site management & updates via custom CRM tool • Worked hand-in-hand with customer support team to provide In-game customer support to gamers • Quality Control • Forum Moderation • Conceptualization and execution of various online events. Show less