Experience

SATVA.DEV

• Estonia
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2021 - Present

  As the Chief Marketing Officer at SATVA.DEV, I spearheaded a wide range of strategic marketing initiatives, driving growth, innovation, and market leadership within the technology sector. Key Responsibilities: 🚀 Conducted consumer research through marketing surveys and developed Customer Journey Maps (CJMs) to enhance the user experience. 🚀 Conducted market research, including identifying target audiences and analyzing market trends and competitors' strategies. 🚀 Employed data analytics and HADI testing methodology to validate hypotheses, ensuring data-driven decision-making. 🚀 Developed and Executed Innovative Marketing Strategies with AI Integration, Resulting in More Than 40% Reduction in Company Overheads Through Copywriting and Design Streamlining 🚀 Successfully launched the company into the new market, leveraging a tailored approach that resonated with the specific needs and pain points of the target audience. 🚀 Developed and aligned media plans and promotional programs, ensuring their successful execution and impact. 🚀 Orchestrated marketing budget allocation, optimizing resources for maximum ROI. 🚀 Led the creation and management of corporate and landing websites, optimizing for both internal and external SEO. 🚀 Collaborated with advertising contractors, negotiating terms and ensuring successful campaign execution. 🚀 Devised comprehensive content plans and content marketing strategies, driving engagement and brand loyalty. 🚀 Crafted technical briefs for copywriters and designers, ensuring alignment with brand and messaging. Initiated and managed contextual advertising campaigns through Google Adwords, driving targeted traffic and conversions. 🚀 Formulated compelling service offerings and proposals, presenting innovative solutions to clients. 🚀 Created presentations and visually appealing marketing collateral, enhancing communication of value propositions. Show less



Megagroup LLC

• 1 - 100 Employee

• Account manager in the marketing department

  • Feb 2014 - Sep 2021

  As an Account Manager in the Marketing Department, I played a pivotal role in ensuring seamless project execution, devising effective promotion strategies for each project, and driving data-driven analyses to optimize performance and client satisfaction. 1️⃣ Client Relationship Management: - Cultivated strong, trust-based relationships with clients, serving as the primary point of contact for their needs, inquiries, and concerns. 2️⃣ Project Oversight and Execution: - Led cross-functional teams to execute marketing projects, ensuring all deliverables were met within scope, timeline, and budget. - Conducted regular project status meetings, fostering transparent communication and addressing potential challenges proactively. 3️⃣ Promotion Strategy Development: - Crafted comprehensive marketing strategies for each project, aligning tactics with client objectives and target audiences. - Leveraged market research and insights to formulate creative promotional campaigns that resonated with the client's target demographic. 4️⃣ Data Analysis and Performance Optimization: - Utilized data-driven insights to track and analyze campaign performance, measuring key performance indicators (KPIs) against set benchmarks. 5️⃣ Upselling and Cross-Selling: - Identified opportunities to expand client relationships by offering additional services that aligned with their needs and goals. 6️⃣ Problem Solving and Conflict Resolution: - Addressed challenges and resolved issues promptly, ensuring client satisfaction and maintaining a positive client-agency relationship. 7️⃣ Market Research and Competitive Analysis: - Conducted thorough market research and competitive analyses, providing clients with insights into industry trends and best practices. - Utilized research findings to develop strategies that positioned clients as leaders in their respective markets. Show less