Kristina Azarenko
SEO Hero & Course Creator at MarketingSyrup Academy- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Belarusian Limited working proficiency
Topline Score
Bio
Alexander Stelmakh
Kristina is a gifted digital marketer with a rare combination of patience, enthusiasm, and research skills. She expertly filled the role of SEO and PPC manager for my company’s marketing team for almost 5 years. Kristina managed to build and maintain high results in SEO and paid advertising for Amasty. Being a constant learner, she was always eager to adapt new marketing techniques and take advantage of new channels. That’s how our company began successfully using Facebook Ads and became a forerunner in implementing Google Optimize for A/B testing. Kristina is a cheerful and energetic person, she was always confident on what she was doing. I was very happy to have her on the team.
Alina B.
I was lucky to work with Kristina for 1+ year. During this time, we implemented many cool ideas proposed by her. She's always up on all of the latest tendencies in the e-commerce, and IT spheres. To me, the best thing about Kristina is that she can think beyond simple "from A to B" solutions. In case she doesn't even know how to use this or that, Kristina will find the way out, and before you know it. She is a master of herself and a highly motivated staff member.
Alexander Stelmakh
Kristina is a gifted digital marketer with a rare combination of patience, enthusiasm, and research skills. She expertly filled the role of SEO and PPC manager for my company’s marketing team for almost 5 years. Kristina managed to build and maintain high results in SEO and paid advertising for Amasty. Being a constant learner, she was always eager to adapt new marketing techniques and take advantage of new channels. That’s how our company began successfully using Facebook Ads and became a forerunner in implementing Google Optimize for A/B testing. Kristina is a cheerful and energetic person, she was always confident on what she was doing. I was very happy to have her on the team.
Alina B.
I was lucky to work with Kristina for 1+ year. During this time, we implemented many cool ideas proposed by her. She's always up on all of the latest tendencies in the e-commerce, and IT spheres. To me, the best thing about Kristina is that she can think beyond simple "from A to B" solutions. In case she doesn't even know how to use this or that, Kristina will find the way out, and before you know it. She is a master of herself and a highly motivated staff member.
Alexander Stelmakh
Kristina is a gifted digital marketer with a rare combination of patience, enthusiasm, and research skills. She expertly filled the role of SEO and PPC manager for my company’s marketing team for almost 5 years. Kristina managed to build and maintain high results in SEO and paid advertising for Amasty. Being a constant learner, she was always eager to adapt new marketing techniques and take advantage of new channels. That’s how our company began successfully using Facebook Ads and became a forerunner in implementing Google Optimize for A/B testing. Kristina is a cheerful and energetic person, she was always confident on what she was doing. I was very happy to have her on the team.
Alina B.
I was lucky to work with Kristina for 1+ year. During this time, we implemented many cool ideas proposed by her. She's always up on all of the latest tendencies in the e-commerce, and IT spheres. To me, the best thing about Kristina is that she can think beyond simple "from A to B" solutions. In case she doesn't even know how to use this or that, Kristina will find the way out, and before you know it. She is a master of herself and a highly motivated staff member.
Alexander Stelmakh
Kristina is a gifted digital marketer with a rare combination of patience, enthusiasm, and research skills. She expertly filled the role of SEO and PPC manager for my company’s marketing team for almost 5 years. Kristina managed to build and maintain high results in SEO and paid advertising for Amasty. Being a constant learner, she was always eager to adapt new marketing techniques and take advantage of new channels. That’s how our company began successfully using Facebook Ads and became a forerunner in implementing Google Optimize for A/B testing. Kristina is a cheerful and energetic person, she was always confident on what she was doing. I was very happy to have her on the team.
Alina B.
I was lucky to work with Kristina for 1+ year. During this time, we implemented many cool ideas proposed by her. She's always up on all of the latest tendencies in the e-commerce, and IT spheres. To me, the best thing about Kristina is that she can think beyond simple "from A to B" solutions. In case she doesn't even know how to use this or that, Kristina will find the way out, and before you know it. She is a master of herself and a highly motivated staff member.
Credentials
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The Role of Global Capital Markets
University of MelbourneDec, 2016- Sep, 2024 -
The Language and Tools of Financial Analysis
University of MelbourneNov, 2016- Sep, 2024 -
Bing Ads Certification
Bing
Experience
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MarketingSyrup Academy
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Canada
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Marketing Services
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1 - 100 Employee
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SEO Hero & Course Creator
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Feb 2022 - Present
I'm on a mission to improve the quality of SEO professionals. Building top SEO courses. 700+ happy students. eCommerce SEO Mastery - https://marketingsyrup.com/ebook/ SEO Challenge - https://seochallenge.co/seo-professional-course/ Tech SEO pro - https://techseo.pro/ I'm on a mission to improve the quality of SEO professionals. Building top SEO courses. 700+ happy students. eCommerce SEO Mastery - https://marketingsyrup.com/ebook/ SEO Challenge - https://seochallenge.co/seo-professional-course/ Tech SEO pro - https://techseo.pro/
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MarketingSyrup
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Canada
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Advertising Services
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eCommerce & Technical SEO Consultant. Founder
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Aug 2019 - Present
As a consultant, I help businesses thrive online and get traffic and sales they deserve. I work with medium-sized eCommerce businesses to help them grow revenue by utilizing SEO as a powerful digital marketing channel. I build for them processes that improve efficiency and drive results. For example, one of my eCommerce clients experienced a 361% growth of organic traffic and a 551.6% increase in conversions YoY. I also support businesses through website migrations to make sure they are not losing any SEO wins they’ve acquired. I also speak at many international conferences including Women in Tech SEO Festival, BrightonSEO eCommerce Summit, HotJar eCommerce UX Talks, Turn DiGi Conference, etc. I’m featured in such industry blogs as Search Engine Land, SEMrush, ContentKing, etc. Show less
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SEO Challenge
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Canada
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Education
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SEO Challenge Course creator
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Oct 2019 - Nov 2022
I created SEO Challenge to help people learn SEO the right way. This is NOT your usual theoretical SEO course which tells you some ‘whats’ but never goes into the ‘hows’. Forget this BS, the SEO Challenge™ is completely different. It will make you a real SEO professional. I created SEO Challenge to help people learn SEO the right way. This is NOT your usual theoretical SEO course which tells you some ‘whats’ but never goes into the ‘hows’. Forget this BS, the SEO Challenge™ is completely different. It will make you a real SEO professional.
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Delta Growth Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Senior SEO & Growth Strategist
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Jul 2018 - Aug 2019
I was responsible for building and executing SEO strategies for the clients as well as for client communication. - I developed a process for finding quick SEO wins for our clients. This helped deliver amazing results and keep the clients happy. - I managed multiple website migrations, including a complex eCommerce migration from one custom CMS to another. - Built SEO and content strategies that delivered exceptional results. For example, one of the clients had a 5400% increase in sales from Google traffic (check out the case study linked below). - Identified and implemented key conversion tracking strategies, including eCommerce tracking, enhanced eCommerce tracking, form submission tracking etc. This helped to make sure all the reporting has meaningful business KPIs. - Developed an approach to deliver client recommendations so that they are easy to understand and implement. - Created an eCommerce framework that helped to increase the yearly revenue by $2 mln for one of the clients. - Delivered corporate workshops for different companies across Toronto. - Managed a team of SEOs. Hired junior SEOs and trained them. Show less
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Coconut Software
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Canada
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Software Development
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100 - 200 Employee
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SEO Consultant
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Jul 2018 - Jan 2019
After leaving my full-time position, I was asked to stay in the role of a consultant to manage the SEO and paid advertising channels.
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Inbound Marketing Strategist
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May 2018 - Jul 2018
- I completely reworked the approach to paid advertising via Google Ads that helped to cut 70% of the spend not used efficiently and still driving 2x leads. - Built the internal SEO processes for the content and blog teams that resulted in a substantial increase in traffic- Managed the website migration from Hubspot to WordPress. Created the overall website content direction that helped to attract the right audience to the website.
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Amasty
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Cyprus
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IT Services and IT Consulting
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100 - 200 Employee
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PPC Manager
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Oct 2016 - May 2018
I was invited back to manage the paid advertising initiatives for Amasty - Built from scratch a Google Ads account that generated a 1044% ROI- Constantly ran experiments to achieve the best outcome- Set up Facebook advertising campaigns that helped nature potential customers and turn them into paying clients- Oversaw the overall SEO and paid ads strategy- Managed and trained junior members of the teamAfter moving to Canada, I was invited to stay as a consultant and train new employees. Show less
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SEO & Digital Marketing Manager
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Dec 2013 - Oct 2016
Amasty is a recognized Magento extensions development company.My main responsibility was to increase company visibility on Google which I managed to achieve pretty quickly. - Built a process of adding new products to the website that helped to rank new product pages and make sales within a few days. That has had a massive impact on the company’s yearly revenue.- Built and led a team of freelance content writers.- Developed and managed implementation of a content strategy that has led to over additional 5000 monthly visits.- Improved technical SEO foundation, removed all the duplicate content which was 95% of the website. - Led conversion rate optimization initiatives which helped to substantially increase sales and revenue. Developed a split-testing process for Magento stores and shared it in the post that became popular among Magento store owners.- Turned a poor performing product into a bestseller using SEO. - Improved web tracking, implemented enhanced eCommerce in Google Analytics and built a comprehensive reporting system. - Managed multiple website migration projects when Amasty acquired other companies. - Participated in organizing and holding 2 Meet Magento conferences organized by Amasty. - I was one of the first people to cover all SEO capabilities in Magento 2 to help Amasty existing customers and also help attract new customers.- Wrote a number of posts on SEO that generated more than 170,000 views. Show less
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RichBrains
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Lithuania
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Executive, SEO & PPC specialist
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Aug 2012 - Dec 2013
Our team worked for a particular client - London School of Business and Finance. On this position I gained many useful skills as my main duties were: • Creating strategies to help improve brand visibility • Monitoring and maintaining positive brand reputation • Developing content creation strategy • Creating engaging content (e.g. infographics) • Bloggers outreach • Competitors research, including their SEO and SEM efforts • Off-site optimization • Making recommendations on on-page optimization initiatives which focus on conversion improvements and user experience; • PPC campaigns monitoring and managing Show less
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dotDigital Group plc
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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SEO specialist
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Jul 2011 - Aug 2012
On this position I acquired great experience of working at an agency with multiple clients simultaneously. All the clients were from the UK as the main office of dotDigital Group plc was located in London. My core responsibilities included: • On-page analysis and recommendations; • Keyword research; • Competitors research; • Link-building strategies developing; • Content optimization; • Site traffic analysis; • Usability analysis. On this position I acquired great experience of working at an agency with multiple clients simultaneously. All the clients were from the UK as the main office of dotDigital Group plc was located in London. My core responsibilities included: • On-page analysis and recommendations; • Keyword research; • Competitors research; • Link-building strategies developing; • Content optimization; • Site traffic analysis; • Usability analysis.
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Avangard
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Russian Federation
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Wholesale
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Retail Sales Coordinator
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Apr 2010 - Jul 2011
• maintaining and developing interaction with the customers; • building and expanding clients list; • organization of the products supplies to retail stores; • tracing of the payments and ensuring they meet the deadlines; • completing monthly reports on the sales campaigns effectiveness. • maintaining and developing interaction with the customers; • building and expanding clients list; • organization of the products supplies to retail stores; • tracing of the payments and ensuring they meet the deadlines; • completing monthly reports on the sales campaigns effectiveness.
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Education
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2010 - 2013
Minsk State Linguistic University
Bachelor's degree, Teaching English as a Second or Foreign Language/ESL Language Instructor -
2005 - 2009
Minsk State Linguistic Gymnasium-Kolledzh # 24
Specialist, Translator (from English to Russian)
Community
