Kristen Anderson Thalacker
Content Strategist at Grayduck Health- Claim this Profile
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Bio
Christine Olson
Working with Kristen was an exceptional experience! She helped our mid-size b2b industrial company create a content strategy based on real customer issues. By listening carefully to our customers, Kristen challenged us to go beyond product features advantages and benefits to create content around the real issues that keep our customers up at night. My favorite piece of advice from her was before approaching the sales stage,
Jason Schumann
I had the privilege of working with Kristen as my client at Land O'Lakes, Inc. Together, we developed a comprehensive, annual influencer marketing campaign to support the Dairy Foods Division. Kristen is highly collaborative and supportive of her marketing partners and empowers them to deliver their best results. She has the ability to see beyond the day-to-day tactics to meet high level brand objectives. She cares personally about the team's success and the well-being of each member, making for a positive and productive work environment. I hope to have the chance to work with her again in the near future.
Christine Olson
Working with Kristen was an exceptional experience! She helped our mid-size b2b industrial company create a content strategy based on real customer issues. By listening carefully to our customers, Kristen challenged us to go beyond product features advantages and benefits to create content around the real issues that keep our customers up at night. My favorite piece of advice from her was before approaching the sales stage,
Jason Schumann
I had the privilege of working with Kristen as my client at Land O'Lakes, Inc. Together, we developed a comprehensive, annual influencer marketing campaign to support the Dairy Foods Division. Kristen is highly collaborative and supportive of her marketing partners and empowers them to deliver their best results. She has the ability to see beyond the day-to-day tactics to meet high level brand objectives. She cares personally about the team's success and the well-being of each member, making for a positive and productive work environment. I hope to have the chance to work with her again in the near future.
Christine Olson
Working with Kristen was an exceptional experience! She helped our mid-size b2b industrial company create a content strategy based on real customer issues. By listening carefully to our customers, Kristen challenged us to go beyond product features advantages and benefits to create content around the real issues that keep our customers up at night. My favorite piece of advice from her was before approaching the sales stage,
Jason Schumann
I had the privilege of working with Kristen as my client at Land O'Lakes, Inc. Together, we developed a comprehensive, annual influencer marketing campaign to support the Dairy Foods Division. Kristen is highly collaborative and supportive of her marketing partners and empowers them to deliver their best results. She has the ability to see beyond the day-to-day tactics to meet high level brand objectives. She cares personally about the team's success and the well-being of each member, making for a positive and productive work environment. I hope to have the chance to work with her again in the near future.
Christine Olson
Working with Kristen was an exceptional experience! She helped our mid-size b2b industrial company create a content strategy based on real customer issues. By listening carefully to our customers, Kristen challenged us to go beyond product features advantages and benefits to create content around the real issues that keep our customers up at night. My favorite piece of advice from her was before approaching the sales stage,
Jason Schumann
I had the privilege of working with Kristen as my client at Land O'Lakes, Inc. Together, we developed a comprehensive, annual influencer marketing campaign to support the Dairy Foods Division. Kristen is highly collaborative and supportive of her marketing partners and empowers them to deliver their best results. She has the ability to see beyond the day-to-day tactics to meet high level brand objectives. She cares personally about the team's success and the well-being of each member, making for a positive and productive work environment. I hope to have the chance to work with her again in the near future.
Experience
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Grayduck Health
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United States
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Marketing Services
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1 - 100 Employee
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Content Strategist
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Nov 2021 - Present
Division of RAZR Marketing Division of RAZR Marketing
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MediaSolve Group
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Program Manager
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Feb 2020 - Nov 2021
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Marketing Communications Consultant
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Aug 2018 - Nov 2021
Past and current client list includes: Innova Market Insights (social media strategy and management), MediaSolve Group (B2B content strategy, marketing program management, copywriting, editing), Midwest Rubber Service and Supply (content strategy, marketing strategy), Free Bikes 4 Kidz (social media strategy and management), National Association of Teachers of Singing (social media audit). Past and current client list includes: Innova Market Insights (social media strategy and management), MediaSolve Group (B2B content strategy, marketing program management, copywriting, editing), Midwest Rubber Service and Supply (content strategy, marketing strategy), Free Bikes 4 Kidz (social media strategy and management), National Association of Teachers of Singing (social media audit).
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Land O'Lakes, Inc.
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Digital Marketing Manager, US Dairy Foods (Retail & Foodservice)
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Mar 2017 - Jul 2018
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Content Strategy Manager, Dairy Foods retail division
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Feb 2013 - Mar 2017
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Best Buy
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Retail
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700 & Above Employee
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Marketing Manager
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May 2011 - Feb 2013
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Associate Marketing Manager
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Aug 2010 - May 2011
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Interactive Marketing Project Manager
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Oct 2004 - Aug 2010
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Marketing Manager
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Oct 2000 - Oct 2004
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Senior Product Marketer
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Apr 1999 - Oct 2000
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Product Marketer
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Jan 1998 - Apr 1999
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Assistant Product Marketer
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Jun 1995 - Jan 1998
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Novus Media LLC
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United States
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Advertising Services
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100 - 200 Employee
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Intern
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1994 - Jan 1995
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Education
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1998 - 2000
University of Minnesota - Carlson School of Management
MBA, Marketing -
1991 - 1995
University of Minnesota - Carlson School of Management
BSB, Marketing
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