Kopal Srivastava
Digital Marketing Specialist at Digital Upward- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Flipkart Advertising
FlipkartFeb, 2021- Sep, 2024 -
Google Digital Unlocked
GoogleJun, 2019- Sep, 2024 -
Google Tag Manager Fundamentals
GoogleSep, 2020- Sep, 2024 -
Google Analytics for Beginners
GoogleMay, 2020- Sep, 2024 -
Amazon Ads Foundation
AmazonJan, 2021- Sep, 2024
Experience
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Digital Upward
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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Jul 2018 - Present
- Brand building and brand awareness leveraging various platforms like Facebook, Instagram, LinkedIn, Twitter, Google Adwords. - Designing detailed roadmaps for each channel outlining initiatives, milestones, enablers and dependencies to scale them with efficiency improvements. - Optimizing search traffic by ensuring the quality of content, proper use of keywords and links and proper construction of pages. - Introducing innovative and creative ideas for the website… Show more - Brand building and brand awareness leveraging various platforms like Facebook, Instagram, LinkedIn, Twitter, Google Adwords. - Designing detailed roadmaps for each channel outlining initiatives, milestones, enablers and dependencies to scale them with efficiency improvements. - Optimizing search traffic by ensuring the quality of content, proper use of keywords and links and proper construction of pages. - Introducing innovative and creative ideas for the website development traffic and leads generated through organic and paid platforms. - Implementing the latest marketing trends in the digital marketing domain including SEO, SEM, social media, email marketing, etc. for faster and higher search engine ranking, increasing network, traffic, leads, and sales. - Creating and managing e-commerce portals like Amazon, Flipkart, Snapdeal & Paytm to enhance the channel sale of the client and successfully running paid campaigns on these portals to generate revenue for the client. Show less - Brand building and brand awareness leveraging various platforms like Facebook, Instagram, LinkedIn, Twitter, Google Adwords. - Designing detailed roadmaps for each channel outlining initiatives, milestones, enablers and dependencies to scale them with efficiency improvements. - Optimizing search traffic by ensuring the quality of content, proper use of keywords and links and proper construction of pages. - Introducing innovative and creative ideas for the website… Show more - Brand building and brand awareness leveraging various platforms like Facebook, Instagram, LinkedIn, Twitter, Google Adwords. - Designing detailed roadmaps for each channel outlining initiatives, milestones, enablers and dependencies to scale them with efficiency improvements. - Optimizing search traffic by ensuring the quality of content, proper use of keywords and links and proper construction of pages. - Introducing innovative and creative ideas for the website development traffic and leads generated through organic and paid platforms. - Implementing the latest marketing trends in the digital marketing domain including SEO, SEM, social media, email marketing, etc. for faster and higher search engine ranking, increasing network, traffic, leads, and sales. - Creating and managing e-commerce portals like Amazon, Flipkart, Snapdeal & Paytm to enhance the channel sale of the client and successfully running paid campaigns on these portals to generate revenue for the client. Show less
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Track My Invoices
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Financial Services
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Associate-Digital Marketing
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Sep 2017 - Jun 2018
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Axis Bank
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India
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Banking
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700 & Above Employee
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Assistant Manager
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Jun 2016 - Aug 2017
1-Building client relationship. 2-Responsible for improving the Internal Audit Operational Efficiency score of the branch by timely completion of assigned tasks on continuous basis. 1-Building client relationship. 2-Responsible for improving the Internal Audit Operational Efficiency score of the branch by timely completion of assigned tasks on continuous basis.
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Motilal Nehru National Institue of Technology
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India
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Higher Education
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1 - 100 Employee
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Student
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Jul 2014 - May 2016
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Education
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Motilal Nehru National Institute Of Technology
Master of Business Administration (MBA), Finance, Human Resources -
Delhi University
Bachelor's Degree, Mathematics