Experience

Edemrights
• Greece
• Non-profit Organizations
• 1 - 100 Employee
• Senior Director Business Development

  • Jan 2023 - Present

Bespoke Marketing & Sales Solutions
• Managing Director

  • Jan 2023 - Present

Βιβλιοπωλεία Ευριπίδης-Evripidis Bookstores
• Greece
• Retail
• 1 - 100 Employee
• Commercial Director

  • Dec 2021 - Dec 2022

Digital Sapiens
• Information Technology & Services
• Head of Business Transformation

  • Sep 2021 - Dec 2021
• Senior Business Development Consultant

  • Nov 2013 - Dec 2021

Pellas Nature
• Greece
• Food and Beverage Manufacturing
• New Business Development Director - EMEA

  • Jun 2018 - Nov 2021


IST Group

• United Kingdom
• Internet Publishing

• Sales Manager

  • Oct 2016 - Jan 2017

  Since 1999 IST Group focus on digital marketing, e-commerce consulting, identity & branding, website design & development, mobile app design & development, search engine optimization (SEO) and creative solutions. Working hand-in-hand with our clients, we develop digital solutions driven by your knowledge of your business and our interactive expertise. The secret to our success is the right balance of art and technology, insight and planning, strategy and execution - all working together to create a seamless, inspired, memorable experience. We work in small teams to deliver cost-effective and results-driven solutions and we offer a personalized service with proven results for our clients.



Psichogios Publications - Εκδόσεις Ψυχογιός

• Greece
• Book and Periodical Publishing
• 1 - 100 Employee

• Trade Marketing Manager & Children Books Marketing Manager

  • Feb 2011 - Oct 2013

  A leading Greek publisher with turnover of €13,6m (2013 / +10% vs. Y.A.) • Planning and implementation of channel commercial & merchandising strategy (supermarkets, independent and chain bookstores, department stores and convenience stores), across Greece & Cyprus. • Formulation and execution of cross-channel marketing plans for children books (TV, print, radio, social media and school/library education programmes). • Supporting and coaching a team of 15 sales and marketing staff. Key Achievements: • No. 1 in Graphic novels category for 'Diary of a Wimpy Kid' book series (Nielsen). • No. 1 publishing company in Trade Marketing awareness (Bari Focus ). • Children Literary series – Increase in sales of 15% vs. LY.



Power Health Hellas SA (Nelsons, Salus Floradix, Bio Health)

• Marketing Director & Trade Marketing Director

  • Jan 2008 - Dec 2010

  Power Health is the No. 1 Greek company in the field of O.T.C. / Beauty / Food Supplements. Turnover 2009: € 18,3m. Reporting to President & C.E.O. • Planning & implementation of marketing strategies encompassing advertising (TV, radio & print), P.R., below-the-line activities, digital, direct marketing and trade events; securing traction for newly launched products as well as driving growth for existing lines. • Managing an in-house advertising team of 3. • Planning & implementation of trade marketing activities across 5,500 pharmacies. • Delivering training on products, sales approaches and merchandising to both in-house and retailer sales representatives to maximize revenue generation and growth for all parties. • Working in conjunction with UK partners (Nelsons, Bio Health) to promote import sales. Key Achievements: • Secured 24% turnover increase (2009 vs. 2008). • Drove 'Xs Xpress' weight loss product to No. 1 in the marketplace from launch in 2009. • Drove 5 brands to No 1 in their subcategories (Xs Xpress, Mens-x, Cell Out, Flat Belly, Echinacea Extra), as measured by IMS Hellas. • Established the company's first business partnerships in Cyprus.



Mantis Trading S.A. (Red Bull, Skyy vodka, Warsteiner & Paulaner Beers, Dalmayar coffee)

• Sales & Marketing Director

  • Jan 2006 - Oct 2007

  Top 5 Greek spirits company with turnover ~€ 20m 2007. Brands included Red Bull (Sales & Trade Marketing only), Skyy Vodka, Paulaner Beer, Aperol and el Jimador tequila. Reporting to C.E.O. Invited to rejoin the company based on previous performance to assist in transition following the acquisition of their key line Ursus vodka by world-leader Diageo - launching and driving new brands. • Defining sales & financial objectives; creating & implementing bespoke marketing strategies across brand and independent retailer portfolio. • Managing and developing a Sales & Trade Marketing team of 35. • Creating & implementing sales strategy for Key Accounts, Whole-sellers, On Premise & Ho.Re.Ca. • New business development – wine business & food business unit. Key Achievements: • Total Mantis turnover increased: +30% 2007 vs. 2006. • Red Bull sales: +31% 2007 vs. 2006, becoming No. 1 energy drink in the Greek market. • Paulaner beer sales: + 60% 2007 vs. 2006. • Strong distribution expansion for Paulaner Beer & el Jimador Tequila (+40% HoReCa / +30% Key Accounts).



OPAP Services S.A.

• Sales & Trade Marketing Director

  • Mar 2005 - Nov 2005

  A subsidiary of O.P.A.P. S.A (National Lottery & Betting company in Greece).• A subsidiary of O.P.A.P. S.A (National Lottery & Betting company in Greece).•



Mantis Trading S.A. (Brands incl. Red Bull, Ursus vodka, el Jimador tequila, Amarula Cream)

• Marketing & Trade Marketing Director

  • May 2002 - Feb 2005

  Reporting to Commercial Director. Responsible for all Mantis brands (except Red Bull), company turnover 2004 € 31m. Responsible for € 3.5m budget People development (hire and management) of 5 Group Brand Managers & 3 Brand Managers. Key Achievements: • Mantis was the fastest growing company within the spirits market (+22% turnover 2004 vs. 2003). • Drove Ursus Roter Vodka to No. 1 in segment (45% MS) and No. 2 brand in overall spirits segment; attracting media coverage and becoming a Case Study for the Greek marketplace referred to in university courses. • Project Leader in the Pan-European advertising (TVC’s - Greek Scenarios & production). • Establishment of new partnerships with external Advertising, new Media and below-the-line agencies.



Imperial Tobacco Hellas (Reemtsma - brands incl. JPS, Davidoff, Golden Virginia, West)

• Trade Marketing & Promotion Manager

  • Jan 1998 - May 2002

  Budget owner of € 2.2m; Managing a team of 2; Reporting to the Marketing Director. • Managing trade strategy for retail tobacco outlets (independent kiosks, off license outlets, vending machines). • Key roll in implementation of a strategic marketing initiative - deployment of illuminated tents as POS advertising for Davidoff, Slim Line and JPS in 1,000 POS nationally including kiosk selection. • Design and execution of consumer promotional activities for Davidoff, Slim Line, R1 West & Imperial brands, such as sampling, consumer events, exhibitions, direct mailing etc. Key Achievements: • Imperial S.A.: fastest growing company within tobacco industry for 4 years (+10% annual growth). • Davidoff: fastest growing brand in Greek tobacco market for 4 consecutive years (+35% increase p/a)



S.E.A Metaxa SA (currently Diageo - Smirnoff, Baileys, Bombay Sapphire Gin)

• Trade Marketing Manager

  • 1997 - 1997

  Responsible for national accounts trade activities, developing tailor made programs.

• Beck's Beer Assistant Brand Manager

  • 1995 - 1997

  Execution of Beck’s beer marketing plan, including development of draught distribution network (pubs, restaurants & all day bars). Strong PR plan including Becks sponsoring at Panathinaikos Basket Ball team.• Sales volume increased by 12%. • Draught distribution network expanded – 15% weighted distribution attained within one year.

• Ho.Re.Ca. Sales Representative

  • 1994 - 1995