Experience

FanMilk Togo Côte d'Ivoire Togo Benin Burkina Faso

• Marketing Manager

  • Aug 2018 - Present

  • Direction and coordination of marketing activities in Côte d’Ivoire Togo, Benin and Burkina Faso • Cluster and regional innovation projects management • Marketing strategy and innovation plan redefinition per category over 3 years • Brands and portfolio audit and mix review • Building and following up of consistent marketing plans for each country • Monitoring of key brand health indicators and corrective actions set up • Management of a team of 3 direct reports Some achievements: • Launch of new flavours on Fanyogo (frozen yoghurt) in Togo: consumer activation, digital, trade promotion and visibility: 39% of contribution to total brand, + 26% of growth at end October 2019; • Relaunch of spoonable Yogurts in Togo, Benin and Burkina Faso: new packaging, modern trade activation; Burkina Faso: + 47% of growth at the end of October 2019, Togo: + 11% of growth at the end of October 2019; Benin: + 8% of growth over the launch period; • Relaunch of FanChoco (chocolate drink) in Côte d'Ivoire: consumer price and format review, consumer activation: + 10% of growth at the end of October 2019; • Star ice cream digital strategy definition; content creation and digital animation in Côte d'Ivoire and Togo: 250% of growth in terms of number of followers in 9 months Show less



SOLIBRA Cote d`Ivoire

• Côte d'Ivoire
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Market research and innovation project manager

  • Jul 2017 - Jun 2018

  • Coordination of innovation projects for all brands and categories • Successful relooking of Bock beer label (76% of contribution to total business);• Set up of Brand Health Tracking and Retail audit

• Trade Marketing & Business Development Manager

  • Mar 2013 - Jun 2017

  Development of operational marketing programs in the distribution network and for key accounts: value added promotions, cobranding, line management, rebate plan, visibility plan ...Development of new growth opportunities and channels for all brands portfolioSome achievements: • Implementation of RED Coca Cola program to improve market execution: definition of execution standards, monitoring and corrective actions with sales force, 3 000 key outlets involved in Abidjan: +3% improvement in overall score in 6 months;• Declination of Coca Cola world media campaign "Share a Coke" in PROSUMA major hypermarkets: visibility and consumer experience; +26% growth achieved in number of packages sold in 2 months during the 3rd quarter 2015;• Designing and implementation of “Awa” mineral water sales program in pharmacies: +36 % growth delivered in 6 months• Designing and implementation of a “Corporate drink delivery program”: 31% of contribution to global fruit juices sales in 2016 Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager Laundry Bars

  • Nov 2011 - Feb 2013

  Some achievements: • Managing a portfolio of four brands contributing to 70% of total company turnover: BF, Fanico, Maximousse, Ideal• Consumer activation “Women of Substance” involving more than 300 000 women in Côte d’Ivoire, Mali and au Burkina Faso• Launch of Fanico Citrus in Côte d’Ivoire, Mali, Burkina Faso, Togo, Benin & Senegal

• Assistant Brand Manager on several brands and categories (Lipton Tea, BF Hard Soap, Close Up and Sig

  • Apr 2008 - Oct 2011

  Some achievements: • Media campaign « Portez BF » in Côte d’Ivoire, au Mali, au Burkina Faso, au Togo et au Bénin : Campaign creation and 360°execution TV, Radio and Outdoor, modern trade activation , trade visibility, consumer activation)• Consumer activation "Lipton Sounakari" in Côte d’Ivoire during Ramadan period; 19.4% growth over the period of the activity, 11.8% growth at the end 2010• Launch of Close Up Extra Mint Toothpaste in Mali (June 2009) and Burkina Faso (July 2009) and Signal Protection Caries in Mali (May 2009)• Implementation in Côte d'Ivoire of the social mission of the Oral Care category across consumer activation as caravan, called "Bubble Party" with Close Up• Implementation of consumer activation "24 Week Ends Calvé", + 17% growth in 3 months; awarded as best direct marketing activity in 2008 by ASCOM in Côte d’Ivoire Show less

• Channel of Communication Manager

  • Feb 2010 - Sep 2010

  • OTIF media campaigns execution for all brands in Côte d’Ivoire, Mali, Burkina Faso, Togo, Benin, Senegal and Niger • 20% of saving achieved on 2010 global media budget;



IT Solutions SA

• United Kingdom
• IT Services and IT Consulting

• Sales Manager

  • Mar 2007 - Feb 2008

  Software or hardware solutions sales management, customer portfolio management, developing business plan, building of public submissions in B2B environment Software or hardware solutions sales management, customer portfolio management, developing business plan, building of public submissions in B2B environment