Kang Liang Koh
Managing Partner at growth.sg- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Chinese Native or bilingual proficiency
-
Cantonese Limited working proficiency
-
Hokkien Limited working proficiency
-
Malay Limited working proficiency
-
Portuguese Limited working proficiency
Topline Score
Bio
LinkedIn User
I first worked with Kang Liang when he was at Kobe. As the business development representative, he was clear on what his product could do for me as the client. This was important as he was transparent and honest with results of every investment made. I also had the chance to work with him again for another project when we were representing different companies. Kang Liang is a pro-active and hands on co-worker, and always ready to take on new challenges and has plenty of business acumen to his thoughts and propositions. It is a true pleasure to work with him. His passion and drive for entrepreneurship radiates and it is inspiring to hear his thoughts on the next business idea. I am sure he would take new businesses to great heights with his incredible foresight and smart working ethos.
LinkedIn User
I first worked with Kang Liang when he was at Kobe. As the business development representative, he was clear on what his product could do for me as the client. This was important as he was transparent and honest with results of every investment made. I also had the chance to work with him again for another project when we were representing different companies. Kang Liang is a pro-active and hands on co-worker, and always ready to take on new challenges and has plenty of business acumen to his thoughts and propositions. It is a true pleasure to work with him. His passion and drive for entrepreneurship radiates and it is inspiring to hear his thoughts on the next business idea. I am sure he would take new businesses to great heights with his incredible foresight and smart working ethos.
LinkedIn User
I first worked with Kang Liang when he was at Kobe. As the business development representative, he was clear on what his product could do for me as the client. This was important as he was transparent and honest with results of every investment made. I also had the chance to work with him again for another project when we were representing different companies. Kang Liang is a pro-active and hands on co-worker, and always ready to take on new challenges and has plenty of business acumen to his thoughts and propositions. It is a true pleasure to work with him. His passion and drive for entrepreneurship radiates and it is inspiring to hear his thoughts on the next business idea. I am sure he would take new businesses to great heights with his incredible foresight and smart working ethos.
LinkedIn User
I first worked with Kang Liang when he was at Kobe. As the business development representative, he was clear on what his product could do for me as the client. This was important as he was transparent and honest with results of every investment made. I also had the chance to work with him again for another project when we were representing different companies. Kang Liang is a pro-active and hands on co-worker, and always ready to take on new challenges and has plenty of business acumen to his thoughts and propositions. It is a true pleasure to work with him. His passion and drive for entrepreneurship radiates and it is inspiring to hear his thoughts on the next business idea. I am sure he would take new businesses to great heights with his incredible foresight and smart working ethos.
Credentials
-
Powered Pleasure Craft Driving License
Maritime and Port Authority of SingaporeMay, 2013- Sep, 2024 -
Advanced Certificate in Training and Assessment
Singapore Workforce Development AgencyDec, 2011- Sep, 2024
Experience
-
growth.sg
-
Singapore
-
Advertising Services
-
1 - 100 Employee
-
Managing Partner
-
Jan 2022 - Present
Growth.sg is your strategic partner in your digitalization & innovation journey. We recognise the need for businesses to be online and closer to their customers, employees, users, and partners.We offer management consulting services centered around digital innovations and strategy on a whole-of-business level. That means we have no rate cards - we understand your needs before writing any proposals or selling off-the-shelf products/software/services.We also functionally implement all strategies we deliver, fully internally, with our 100% Singaporean team that features backgrounds from retail, software, digital marketing, high-tech startups, and the education & social sectors.Growth.sg is the principal member of the Growth Innovations Group, a collective of carefully-curated impactful ventures launched from the ground-up. Show less
-
-
Lead Consultant
-
Feb 2019 - Dec 2021
growth.sg provides a plug-and-play CMO-for-hire program, best used for coaching and assimilating new marketing hires. We also do traditional audit, consulting & revitalization of project management, sales, and marketing processes for SMEs and early-stage startups.Case studies:- Interim-CMO/CRO-for-equity roles for accelerator-backed tech platform startups (loyalty, fintech)- Branding & marketing staff coaching for Singapore's leading financial services organizations- Hire a sales team for a strong B2C service business entering the B2B space & set up KPIs- Build and maintain social media & eDM presence for a 12-year old management consulting firm- Provide marketing channels and brand advisory to a fashion & beauty e-commerce startup- Advise digital marketing strategy, tactics, metrics for a venture-funded HR-tech startup- Conceptualize and execute brand stories, content, and press releases for tech organizations- Community operations processes setup for non-profit organizations and startup incubators Show less
-
-
-
Gifting.sg
-
Technology, Information and Internet
-
Founder
-
Mar 2021 - Feb 2023
Gifting.sg is a three-way platform that brings SMEs and general consumers to do good for charities. We purchase old inventory from SMEs at cost, "sell" them to consumers (gifters) at cost, and then ship these exact items to local charities. Think: Groupon but the bulk-bought items are immediately donated. Of course, this platform is not for you if you are purely a cheapskate. Gifting.sg is a three-way platform that brings SMEs and general consumers to do good for charities. We purchase old inventory from SMEs at cost, "sell" them to consumers (gifters) at cost, and then ship these exact items to local charities. Think: Groupon but the bulk-bought items are immediately donated. Of course, this platform is not for you if you are purely a cheapskate.
-
-
-
swapie
-
Singapore
-
Information Technology & Services
-
1 - 100 Employee
-
Founder & CEO
-
Jul 2019 - Jan 2022
www.swapie.co // we help micro-small business save money. They pay $96~$99 for an invoice of $100, so long they pay in cash, upfront. Supported by incubators/accelerators: ACE, Mbanq, NUS, SUSS Covid-19 innovation: www.gifting.sg // enabling consumers "group-donate" items from local merchants www.swapie.co // we help micro-small business save money. They pay $96~$99 for an invoice of $100, so long they pay in cash, upfront. Supported by incubators/accelerators: ACE, Mbanq, NUS, SUSS Covid-19 innovation: www.gifting.sg // enabling consumers "group-donate" items from local merchants
-
-
-
Kaodim
-
Malaysia
-
Consumer Services
-
1 - 100 Employee
-
Country BD & Marketing Lead, Singapore
-
May 2018 - Feb 2019
- Strategise, plan, and lead all external distribution partnerships and co-marketing activities (fully organic) with relevant brands, onboarded 4 marquee partners in six months - Oversee country P&L/revenue management & attribution; handle and allocate entire country marketing budget less display/PPC ad buys - Conduct all offline/OOH media buy + brand awareness and conversion tracking mechanisms - Manage all marketing campaigns + provide brand/marcom directions to 7 local & regional specialists (across all functions - digital, content, offline) and marketing agency - Lead, execute, and relationship-manage all local PR activities and media enquiries; pitching country management to 2 events in three months and 5 more in the next three - Build, engage and retain community of users and home owners Show less
-
-
-
-
Business Development & Account Management
-
May 2017 - Apr 2018
Kobe is an automated word-of-mouth system that connects advertisers to relevant everyday influencers, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner. [BD] Consistently exceeded revenue targets, strategically pitched for social media contracts, brought in average of $35,000 per month, top sales for 6 months, top running collection ratio at 70%, top running average deal size, shortest sales cycle at 25% below company average. [BD] Train and onboard new team members through work-shadowing, mentoring, and feedback. [Marketing] Head PR and event marketing efforts, coordinated 20+ conferences/events with leads attributing to >10% of company revenue, pitched and won 2 innovation awards internationally. [Marketing] Implement marketing and sales automation initiatives including inbound lead generation & qualification, CRM, and setting up client-facing SOPs. [Acc Mgmt] Lead planning and relationship management for key accounts (2nd, 3rd, 4th largest retained AUM), attained 40% renewal rate at almost 3x average deal size. Show less
-
-
-
Independent
-
Uganda
-
International Trade and Development
-
1 - 100 Employee
-
Business Development Specialist
-
Aug 2016 - Apr 2017
For a little over a year, I worked with various startups in the areas of growth, content marketing, business development, strategy, events, and community management. Some of my clients include: - Glints (community, content): launched a startup-focused FB group of 1k+ members - ACE (BD, events): events that bridged corporates and startups - Reactor (events, community): 6x one-north student tours for startup exposure - Happi (BD, community): fundraising, user acquisition - student groups - Elitez (BD, strategy): strategic business target identification Show less
-
-
-
-
Entrepreneur in Residence
-
May 2016 - Jul 2016
Developed a wireframe-style prototype of a product marketplace after going customer empathy and discovery, insights analysis, and inter-team ideation. Idea is revolutionary in terms of automation and integration vs. what the bank has done so far; won the "most popular pitch" award in a final pitch together with three other project teams. Developed a wireframe-style prototype of a product marketplace after going customer empathy and discovery, insights analysis, and inter-team ideation. Idea is revolutionary in terms of automation and integration vs. what the bank has done so far; won the "most popular pitch" award in a final pitch together with three other project teams.
-
-
-
Ministry of Trade and Industry (Singapore)
-
Singapore
-
International Trade and Development
-
300 - 400 Employee
-
Emerging Markets Analyst (Latin America & Central Asia)
-
May 2015 - Aug 2015
MTI's Trade Division is highly focused on facilitating Singapore's trade flows and protecting Singapore's international trade interests. Job scope also involved understanding the current state of and outlook for the Singapore economy for policy formulation and refinement. - Directly supported & facilitated negotiations of a Free Trade Agreement (FTA) between Singapore and Turkey, due to be signed in November 2015. - Work on bilateral trade and investment treaties between Singapore and up to 20 other emerging markets, such as Armenia, Brazil, Chile, Kazakhstan, Kyrgyzstan, Mexico, and Russia. - Provide intelligence on latest trends and developments in a/m emerging markets, and the analysis of such implications. Completed one such research project. - Custodian of team's culture and entertainment. Show less
-
-
-
ShopBack
-
Singapore
-
Software Development
-
700 & Above Employee
-
Talent Acquisition & Business Development
-
May 2014 - Apr 2015
ShopBack is a leading platform for ecommerce discovery and loyalty. We offer consumers real cash rebates on online purchases, focusing on consumers in the USA and Asia-Pacific regions. With over 500 online partner stores including Apple, Groupon, Expedia and many more, ShopBack is spearheading changes in the way people shop online, and helping millions save on their purchases. Business Devt / Analytics Portfolio: - Building analytical frameworks that handle thousands of data points daily. - Actively seeking out marketing channels, assessing feasibility and purchase decisions. - Providing support to the business development team - pitching, due diligence, etc. - All aspects of corporate services including hiring, compliance, finance, and culture. Talent Acquisition / HR Portfolio: - Sourcing and identifying right talent from the vast jobs market through targeting - Providing a platform for department heads to meet potential candidates - Development and management of hiring outlook and employee development - Execution and advisory of business strategy, analysis and corporate culture Show less
-
-
-
Infocomm Development Authority of Singapore
-
India
-
IT Services and IT Consulting
-
Career, Talent and Professional Management
-
Jun 2013 - Jul 2013
Leading and directing organizational development for the department at the forefront of Singapore's development in ICT, big data and smart cities. - Management review: Reporting and analysis of data from employee engagement, industry feedback, and customer satisfaction surveys in anticipation for the annual management review. Successfully generated trends and identified organisation-wide pitfalls and areas for improvement. - Streamlining the training support framework: Administrative management and broadcasting (EDM design) of training programmes for staff from various departments in an IDA-wide training portal. Show less
-
-
-
Chubb Insurance
-
Switzerland
-
Insurance
-
1 - 100 Employee
-
Operations Services Representative
-
Jan 2013 - May 2013
Meaningful operational support for the Singapore branch of the world's 8th largest GI insurer. - Accident & Health, SG: despatching policies, updating system listing, and issuance of endorsements and certificates of cover, under the Company's Accident and Health product line. - Claims Department, SG & Labuan: processing of claims requests and payment, electronic filing of correspondences, handling loss amounts/ratios of reinsurance policies, and liaising with loss adjusters (third party administrators). Show less
-
-
-
Republic of Singapore Navy
-
Singapore
-
Armed Forces
-
500 - 600 Employee
-
BMTC Instructor
-
Sep 2011 - Dec 2012
First touch-point for newly-enlisted recruits; training, inspiring, and better preparing them for the Navy and as defenders of the seas. Highlights: - Appointed Chief Instructor of training centre in June 2012. - Directly handled about 100 trainees over the course of 10 months. - Individual Physical Proficiency Test (IPPT) passing rate of 94%. - Developed an effective logistics management system for the department. First touch-point for newly-enlisted recruits; training, inspiring, and better preparing them for the Navy and as defenders of the seas. Highlights: - Appointed Chief Instructor of training centre in June 2012. - Directly handled about 100 trainees over the course of 10 months. - Individual Physical Proficiency Test (IPPT) passing rate of 94%. - Developed an effective logistics management system for the department.
-
-
Education
-
Singapore Management University
Bachelor of Science (BSc), Economics & Entrepreneurship -
Singapore University of Social Sciences (SUSS)
Entrepreneurship/Entrepreneurial Studies -
Insper
Bachelor’s Degree, Economics & Administration -
Nanyang Junior College
GCE A Levels, Science