Experience

realbuzz Group

• United Kingdom
• Events Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2023 - Present

  Chief Marketing Officer for the realbuzz Group and Endurance Sports International, reporting to the Executive Chairman. Responsible for group marketing, brand and digital strategy across the group's specialisms: charity programmes, endurance events, marketing services, running community management and content production. Member of the group board and company director. Chief Marketing Officer for the realbuzz Group and Endurance Sports International, reporting to the Executive Chairman. Responsible for group marketing, brand and digital strategy across the group's specialisms: charity programmes, endurance events, marketing services, running community management and content production. Member of the group board and company director.



TRIB3

• United States
• Technology, Information and Media

• Chief Marketing Officer

  • Dec 2019 - Mar 2023

  C-suite role reporting directly to CEO and responsible for global group marketing, digital and brand communications across eleven territories worldwide. Country brand roll-outs have included Spain, ROI and the Netherlands. Member of the group board and Statutory Director. Leading a multi-functional marketing, brand and digital team including group technical solutions, performance marketing, brand governance and creative services. Responsible for strategic annual and tri-annual marketing planning and for brand growth and governance, globally, including trademark and IP management and lifecycle marketing. Show less



Nuffield Health

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Head Of Marketing - Consumer

  • Apr 2018 - Dec 2019

  Head of Marketing for Nuffield Health's Consumer Fitness and Wellbeing portfolio. Driving an organisational mission of Connected Health with specific responsibility for the end-to-end customer journey and strategy across acquisition, engagement and retention for 112 consumer health clubs nationwide.

• Senior Marketing Manager - Gyms

  • May 2016 - Apr 2018

  Senior Marketing Manager looking after a team of five focused on Nuffield Health's consumer fitness and wellbeing clubs nationwide. In this role, I oversee acquisition and onboarding of new joiners, retention, engagement and advocacy of the existing member-base and the cross-selling of secondary service lines delivered in the club estate including personal training. Alongside this I am product owner for Salesforce Marketing Cloud and was extensively involved in onboarding this marketing automation technology as well as developing our gym member communications strategy across the customer life-cycle. Other responsibilities include budget management, engagement with senior stakeholders, multi-channel marketing campaigns, agency liaison, marketing planning and CRM. Passionate about omni-channel marketing, great and relevant customer experiences and marketing automation as well as the health and fitness industry in general! Show less

• Senior Marketing Manager - Acquisition

  • Jul 2015 - May 2016

• Marketing Manager and Social Media Content Champion

  • Jan 2015 - Jul 2015

  A more senior, strategic role with Nuffield Health following on from my role as a Marketing Campaigns Manager last year. Role still involves managing the marketing of the same division both on and offline.

• Marketing Campaigns Manager & Social Media Content Champion

  • Dec 2013 - Dec 2014

  Key responsibilities:-Strategic Planning-Campaign creation and implementation-Content creation-Digital and social media marketing-Analytics and reporting-External and internal relationship management -Product developmentInitially employed as a Marketing Executive, I worked on the development and launch of the company’s B2C Physiotherapy proposition. The success of this project escalated me to my current position as Marketing Campaigns Manager for the Physiotherapy division; both corporate and consumer. In this role I have achieved business growth of over 35% YoY and have positively increased market share and key brand awareness metrics. My role involves local support for a 3,500-strong network of Physiotherapy clinics as well as the planning and implementation of centralised acquisition and retention marketing campaigns. I was awarded the additional title of Social Media Content Champion for my work developing paid and organic social media campaigns for Physiotherapy. This role means I work with the marketing team to ensure best practice in the development of social media content. At the start of my role, I introduced Salesforce Marketing Cloud, a social listening and engagement CRM plugin, and used this to develop an informed marketing strategy based around the real-time needs and commentary of the consumer. Using these insights I implemented new tactics including remarketing, Twitter PPC and content marketing which have proved extremely successful. I have utilised my skills as a content writer and my previous experience in PR and journalism, to create and tailor content for multi-channel campaigns. I have also focused on getting efficient tracking and reporting in place to fully understand the ROI generated by exploring new channels and marketing activities. I have successfully launched three new products into the Physiotherapy market during my time in the role and continue to work closely with the ops teams to inform and develop more. Show less

• Marketing Executive - Corporate Wellbeing

  • Apr 2013 - Nov 2013

  Key responsibilities:- Creation and implementation of campaigns- Local marketing support- Client liaison - Event planning and support- Corporate social mediaIn my role as a Marketing Executive for the Corporate Wellbeing division I was the dedicated marketing support for all facets of the division including corporate fitness and primary and preventative health. Nuffield Health Corporate Wellbeing works with the majority of FTSE 100 companies meaning that client liaison was a key part of the role. My responsibilities included working on the development of a corporate sales toolkit and an onsite marketing toolkit to serve over 200 corporate onsite facilities. I also worked with these facilities to create a corporate social media strategy.As part of this role, I also developed and launched the company's B2C Physiotherapy service which has grown more than 35% YoY since launch. Show less


Ridgemount PR
• United Kingdom
• Retail Office Equipment
• Account Executive

  • Sep 2012 - Mar 2013

Surrey Mirror
• United Kingdom
• Newspaper Publishing
• Junior Reporter (Work experience)

  • Aug 2011 - Aug 2011