Digital Marketing Manager

• Jun 2022 - Present

Retail Marketing & eCommerce Executive

• Mar 2018 - Jun 2022

Assisant Retail Marketing Manager

• Jan 2018 - Feb 2018

As Assistant Retail Marketing Manager I was responsible for the delivery of Jones’ in-store marketing communications from concept creation to store implementation. My key responsibilities included but were not limited to: Supporting the Visual Marketing Manager in delivering the visual in-store strategy. Day-to-day liaison with printers ensuring all POS is delivered to store on time and in budget. Working closely with creative agencies and Jones graphic designers in campaign creation. Coordinating store activity and comms with Retail Ops. Working in close partnership with the Buying & Merchandising teams to ensure new product launches are landed with authority and in a timely manner across the store estate. Working closely with stores and AMs to ensure 100% POS compliance. Supporting the Visual Marketing Manager in delivery of model store to ensure effective handover from guidelines to execution, with clear communication. Budget management. Show less

Retail Marketing Executive

• May 2014 - Jan 2018

Responsible for campaigns and tactical promotions for Goldsmiths and the aided management of WoS, M&W, Boutique.Goldsmiths and Watch Shop. Management of tactical marketing communications for over 100 Goldsmiths stores and boutique branded stores. Supporting VM crossovers including creation of new VM guidelines and comms packs. Delivering all store POS including tactical and promotional driven campaigns. Advance expertise in print, production and brand colour management. Creation of marketing tool kits which cover different areas of the business so tactical intervention of any underperforming stores can be actioned immediately. End to end management of all Lifestyle and Still Life photography. Creation of internal comms packs for stores to aid campaign implementation. Management of stakeholder relationships and creative agencies. Highly experienced in briefing agencies, copy checking and approving artwork. Presentation of new campaigns to the Directors and management of CPAs. Management of an internal graphic designer. Copywriting on a national and regional level as well advertising and media. Use of social media as a channel and works closely with in-house Ecommerce team to deliver Goldsmiths online. Management of third party partnerships such as Tesco’s, You and Your Wedding, Brides The Show and Unidays. Some of my key projects: • Christmas campaigns 2014-2018 Creation of Post campaign analysis documents allowed me to cost save over £20,000 for Christmas 2017 • Engagement & Wedding Brochures 60% of all product showcased seen at least a 15% uplift in sales during the lifetime of the brochures. • Rebranding of Packaging Customer insight shows that brand awareness was up 45% from 2015 through to 2017 with 32% mentioning the brand packaging and colorways. • Rebranding of Services From the launch of the rebrand Repairs and Services sales have increased year on year excelling targets and capturing returning loyal customers. Show less

Marketing Executive

• Oct 2013 - May 2014

Managed & implemented all business unit brand/tactical planners. Briefed all tactical/promotional POS, printed and delivered into stores on time and to budget. Monitored and analysed tactical activity to ensure effectiveness, giving feedback to the marketing manager. Implemented the national media plan while monitoring the performance of all concessions within Furniture Village & recommended low-cost tactical intervention for those which were under performing. Ensured that any tactical activity or national advertising was effectively communicated throughout the business. Show less

Office Co-ordinator - Marketing

• Jun 2012 - Sep 2012

A 3 month contract as the office coordinator for a energy saving company. All general office duties such as filing, answering the phone, credit delegation, ordering, post and helping with any questions and queries customers and colleagues may have. I reported to the marketing department where I was allocated projects and tasks which included market research, updating information on the CRM software/the AI system, preparing training packs and certificates, generating reports and booking meeting rooms/hotels/flights. I created data spreadsheets which were imported into the CRM. I helped to keep the internal Wiki page up to date and liaise with all areas of the company. Show less

Bar Staff

• Jun 2011 - Apr 2012

Weekend/Part Time work. I worked as bar staff on Friday and Saturday evenings. I watched over the bar, took orders/bookings and handled cash and credit. I gave excellent customer service and after a few weeks had returning customers. Weekend/Part Time work. I worked as bar staff on Friday and Saturday evenings. I watched over the bar, took orders/bookings and handled cash and credit. I gave excellent customer service and after a few weeks had returning customers.

Domiciliary Care Worker

• Apr 2011 - Oct 2011

I cared for elderly people in my area, this includes personal hygiene, social inclusion into society and domestic tasks such as cooking and cleaning. I helped with medication, appointments and followed a personalized care plan while updating the clients family. I cared for elderly people in my area, this includes personal hygiene, social inclusion into society and domestic tasks such as cooking and cleaning. I helped with medication, appointments and followed a personalized care plan while updating the clients family.

Weekend Receptionist

• Aug 2010 - Feb 2011

I worked part time over the weekends as a receptionist at Avery Care - Brampton View Care Home. I meet and greet all visitors and residents, I treated them with as much care and respect as my own family. I answered telephone enquiries and booked appointments. When requested I took enquirers around the home and explain the facilities we had to offer. I worked part time over the weekends as a receptionist at Avery Care - Brampton View Care Home. I meet and greet all visitors and residents, I treated them with as much care and respect as my own family. I answered telephone enquiries and booked appointments. When requested I took enquirers around the home and explain the facilities we had to offer.

Store Manager

• Jan 2010 - Sep 2010

I worked as a manager within a family run cafe. My role focused on serving customers, stock taking, cooking, placing orders, delivering orders, cash and carry, cleaning and also cashing up at the end of the day. This was an all encompassing role which I enjoyed up until I was due to start university. I worked as a manager within a family run cafe. My role focused on serving customers, stock taking, cooking, placing orders, delivering orders, cash and carry, cleaning and also cashing up at the end of the day. This was an all encompassing role which I enjoyed up until I was due to start university.

Cash Office, Reception & Cashier

• Jul 2007 - Dec 2009

I worked on three sections of the store. All having different responsibilities. Cash office gave me a firm knowledge of how to handle money carefully and bank at the end of the night ready for G4S. On reception and tills I aimed to give the best customer service possible. I gained a lot of my interpersonal skills while working face to face with customers. I worked on three sections of the store. All having different responsibilities. Cash office gave me a firm knowledge of how to handle money carefully and bank at the end of the night ready for G4S. On reception and tills I aimed to give the best customer service possible. I gained a lot of my interpersonal skills while working face to face with customers.