Kimberly Prom

Integrated Marketing & Content Manager at Roaring Fork Restaurant Group
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Contact Information
Location
Milwaukee, Wisconsin, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Integrated Marketing & Content Manager
      • Sep 2022 - Present

      -Integrating consistent brand messaging across all marketing channels and customer touchpoints.-Directing multimedia content strategies from content creation to execution to analyzing results.-Maintaining corporate brand voices while developing content to serve specific local franchise needs.-Coordinating across departments to assess marketing needs, provide content, and ensure consistent external and internal messaging.-Researching new opportunities and testing options ahead of potential system-wide deployment.-Creating content including graphic design, photography, video, and copywriting.-Coordinating with designers and vendors to produce creative content and marketing collateral.-Optimizing marketing material ordering processes for efficiency, accuracy, quality, and cost.-Project managing and delegating tasks to implement marketing strategies. Show less

    • Marketing and Social Media Manager
      • Jun 2019 - Sep 2022

      -Managing the digital and social media presence of multiple brands, as well as in-restaurant marketing materials, ensuring seamless and effective communication with restaurant guests across these different points of contact.-Planning marketing window strategies to ensure the consistent and effective roll-out of new products and promotions across all physical locations, digital content, emails, and social media channels.-Managing multiple social media accounts including generating content, implementing SEO strategy, community monitoring, reputation management, and analyzing activity.-Contributing creatively including photography, graphic design, copywriting, and providing input on recipe development.-Analyzing and reporting the results of special projects and initiatives. Show less

    • Marketing and Social Media Specialist
      • May 2017 - Jun 2019

      -Managing multiple social media accounts including generating content, implementing SEO strategy, community monitoring, and analyzing activity. -Planning marketing window strategy to ensure consistent and effective roll-out of new products and promotions across all physical locations, digital content, emails, and social media channels.-Developing website content with SEO strategy, including copywriting and website updates. -Analyzing results of special projects and initiatives such as promotions, online ordering, and third-party delivery services. -Composing reports on sales records, promotion redemptions, and day-to-day restaurant management.-Coordinating fundraising events and donations for schools and non-profit organizations. -Coordinating sponsorship fulfilment with organizations such as the Milwaukee Bucks, Green Bay Packers, Wisconsin Badgers, Marquette Golden Eagles, and Milwaukee Panthers, among others. Show less

    • Marketing Admin
      • Sep 2016 - May 2017

      -Managing multiple social media accounts including generating content, engaging with customers, and analyzing activity. -Analyzing results of special projects and initiatives such as promotions, online ordering, and delivery services. -Composing reports on sales records, promotion redemptions, and day-to-day restaurant management.-Coordinating fundraising events and donations for schools and non-profit organizations.-Enacting guest recovery initiatives including correspondence, rewards distribution, and following through on problem resolution.-Facilitating communication between corporate departments and franchise locations.-Corresponding with customers and vendors across a variety of mediums. Show less

    • Bookkeeper
      • 2015 - 2016

      -Managing financial records and payroll for numerous individual and -Identifying and rectifying errors and inconsistencies in data across numerous digital and physical platforms. -Assisting in clerical work including data entry, filing, and correspondence. -Gaining experience and improving proficiency in Intuit QuickBooks and Microsoft Excel. -Managing financial records and payroll for numerous individual and -Identifying and rectifying errors and inconsistencies in data across numerous digital and physical platforms. -Assisting in clerical work including data entry, filing, and correspondence. -Gaining experience and improving proficiency in Intuit QuickBooks and Microsoft Excel.

    • Higher Education
    • 1 - 100 Employee
    • Stacks Assistant
      • Aug 2013 - May 2015

      -Organized and displayed lending materials according to Library of Congress Classification. -Used library computer system to process and return lending materials and to facilitate inter-library loans. -Performed inventory and data entry tasks accurately and efficiently. -Assisted patrons in finding and using library materials. -Organized and displayed lending materials according to Library of Congress Classification. -Used library computer system to process and return lending materials and to facilitate inter-library loans. -Performed inventory and data entry tasks accurately and efficiently. -Assisted patrons in finding and using library materials.

    • Server
      • May 2014 - Dec 2014

      -Negotiated the intersecting demands of customers, coworkers, and supervisors to provide the best service possible. -Coordinated with coworkers to accomplish tasks efficiently. -Provided attentive and efficient service. -Maintained stock of serving materials in kitchen and on restaurant floor. -Negotiated the intersecting demands of customers, coworkers, and supervisors to provide the best service possible. -Coordinated with coworkers to accomplish tasks efficiently. -Provided attentive and efficient service. -Maintained stock of serving materials in kitchen and on restaurant floor.

    • Human Resources Intern
      • Jun 2012 - Aug 2013

      -Maintained files including sorting, filing, copying, consolidating duplicates, validating status, and creating organizational spreadsheets. -Proofread and confirmed accuracy of official documents. -Performed administrative tasks for numerous corporate departments and branch locations in addition to the Human Resources Department. -Maintained files including sorting, filing, copying, consolidating duplicates, validating status, and creating organizational spreadsheets. -Proofread and confirmed accuracy of official documents. -Performed administrative tasks for numerous corporate departments and branch locations in addition to the Human Resources Department.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Server
      • Nov 2012 - May 2013

      Served customers and dispatched drivers to deliver orders in a timely and efficient manner. Served customers and dispatched drivers to deliver orders in a timely and efficient manner.

    • United States
    • Retail
    • Sales Associate
      • Aug 2010 - Aug 2011

      Assisted customers, facilitated transactions, and maintained inventory. Assisted customers, facilitated transactions, and maintained inventory.

    • Server
      • Apr 2008 - Aug 2010

      -Served residents with dementia and other conditions of aging. -Trained and oriented new employees. -Served residents with dementia and other conditions of aging. -Trained and oriented new employees.

Education

  • American University
    Bachelor of Arts (B.A.), Major in Literature and Minor in Art History
    2011 - 2015
  • Trinity College, Dublin
    Semester Abroad, History of Art
    2014 - 2014
  • Eisenhower High School
    High School Graduate, College/University Preparatory and Advanced High School/Secondary Diploma Program
    2007 - 2011
  • Digital Marketing Institute
    Digital Marketing Expert Certification, Marketing
    2023 -

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