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Kimberly O. is a seasoned marketing professional with over 20 years of experience in marketing communications, product management, and project management. She has managed all inbound and outbound marketing communications for Pickering Interfaces and developed and executed demand generation marketing strategies for existing and new products and services. Kimberly has a strong background in lead generation, CRM, and salesforce.com, and has worked with various companies including Pickering Interfaces, Electronic Environments, etfile, Hypertronics Corp., Teradyne Inc., GenRad, and Kemper Management Services.

Credentials

  • Account-Based Marketing Foundations
    LinkedIn
    Jan, 2023
    - May, 2026

Experience

    • United Kingdom
    • Electrical Equipment Manufacturing
    • 100 - 200 Employee
    • Global Marketing Manager
      • Dec 2022 - Present

    • Marketing Communications Manager
      • Mar 2013 - Jan 2023

      Manage all inbound and outbound marketing communications for Pickering Interfaces.

    • Marketing Communications Manager
      • Oct 2008 - Mar 2013
      • Marlborough, MA

      Responsibilities include:• Develop and execute demand generation marketing strategies for existing and new products and services through creative use of social media, e-newsletters, direct mail, email, webinars, web site, blog, public relations, and events• Create all company collateral and graph...

  • etfile
    • Westboro, MA
    • Marketing Communications
      • Sep 2006 - Oct 2008
      • Westboro, MA

      • Lead for all web, collateral development, and company communications • Develop and execute marketing strategies for existing and new products through creative use of direct mail, email, email newsletters, sales collateral, Web content, public relations, and events• Develop and manage lead gener...

    • Marketing Communications Mgr.
      • Oct 2004 - Sep 2006
      • Hudson, MA

      Responsibilities include:· Lead for all web, collateral development, and company communications for both North America and China· Develop marketing strategies and produce project plans for new and existing products/services.· Manage corporate communications budget of $500,000.00· Execute the stra...

  • Teradyne Inc.
    • North Reading, MA
    • Marketing Communications Specialist
      • Mar 1997 - Oct 2004
      • North Reading, MA

      Responsibilities included:· Tradeshow management, including design reviews, on-site logistics support and staffing· Creation of sales collateral, including product data sheets and product brochures· Creation of digital graphics for product, service and training collateral and tradeshow graphics· ...

  • GenRad
    • GenRad was purchased by Teradyne
    • Marketing Communications Specialist
      • 1997 - 2003
      • GenRad was purchased by Teradyne
    • Project Manager
      • 1992 - 1997
      • Hopkinton, MA

      Managed energy conservation programs for various utilities in Massachusetts• Worked directly with local utility’s project administrative staff covering all aspects of their energy conservation program• Updated and enhanced the customer tracking system• Trained clerical staff in customer service a...

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Industry Focus. “Marketing and Advertising”

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