Kimberly Martin
Marketing Coordinator at Xpirit | Part of Xebia- Claim this Profile
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Bio
Dawn Richter
I’ve had the pleasure of working with Kim for 3+ years as a channel partner in digital marketing projects. She is one of the brightest, creative, and driven people I have had the pleasure of working with. Kim has the whole package- detail oriented, an idea generator who can bring her ideas to life and is very polished. Kim was a key member of our cross functional team that worked on an integrated marketing campaign to shift D2B offline sales to online (GBC.com). This effort succeeded in driving call volume down and shifting revenue over 120%. In addition, she drove BAU marketing efforts including email/social, trade shows and sales support. I highly recommend Kim for whatever future endeavor she pursues.
Taniya Goyal
Kim is a passionate marketing professional, always willing to step up when the team needed her. It was a pleasure being her supervisor, she always brought a vibrant energy to anything she worked on. She is very detail-oriented and a great thinker- whether it was coming up with creative marketing campaigns to promote brand awareness or driving continuous improvement and optimization of the GBC website or management of the various trade shows- she is always driven. Her contribution is valuable to the Direct business, and I highly recommend Kim and would love to work with her again.
Dawn Richter
I’ve had the pleasure of working with Kim for 3+ years as a channel partner in digital marketing projects. She is one of the brightest, creative, and driven people I have had the pleasure of working with. Kim has the whole package- detail oriented, an idea generator who can bring her ideas to life and is very polished. Kim was a key member of our cross functional team that worked on an integrated marketing campaign to shift D2B offline sales to online (GBC.com). This effort succeeded in driving call volume down and shifting revenue over 120%. In addition, she drove BAU marketing efforts including email/social, trade shows and sales support. I highly recommend Kim for whatever future endeavor she pursues.
Taniya Goyal
Kim is a passionate marketing professional, always willing to step up when the team needed her. It was a pleasure being her supervisor, she always brought a vibrant energy to anything she worked on. She is very detail-oriented and a great thinker- whether it was coming up with creative marketing campaigns to promote brand awareness or driving continuous improvement and optimization of the GBC website or management of the various trade shows- she is always driven. Her contribution is valuable to the Direct business, and I highly recommend Kim and would love to work with her again.
Dawn Richter
I’ve had the pleasure of working with Kim for 3+ years as a channel partner in digital marketing projects. She is one of the brightest, creative, and driven people I have had the pleasure of working with. Kim has the whole package- detail oriented, an idea generator who can bring her ideas to life and is very polished. Kim was a key member of our cross functional team that worked on an integrated marketing campaign to shift D2B offline sales to online (GBC.com). This effort succeeded in driving call volume down and shifting revenue over 120%. In addition, she drove BAU marketing efforts including email/social, trade shows and sales support. I highly recommend Kim for whatever future endeavor she pursues.
Taniya Goyal
Kim is a passionate marketing professional, always willing to step up when the team needed her. It was a pleasure being her supervisor, she always brought a vibrant energy to anything she worked on. She is very detail-oriented and a great thinker- whether it was coming up with creative marketing campaigns to promote brand awareness or driving continuous improvement and optimization of the GBC website or management of the various trade shows- she is always driven. Her contribution is valuable to the Direct business, and I highly recommend Kim and would love to work with her again.
Dawn Richter
I’ve had the pleasure of working with Kim for 3+ years as a channel partner in digital marketing projects. She is one of the brightest, creative, and driven people I have had the pleasure of working with. Kim has the whole package- detail oriented, an idea generator who can bring her ideas to life and is very polished. Kim was a key member of our cross functional team that worked on an integrated marketing campaign to shift D2B offline sales to online (GBC.com). This effort succeeded in driving call volume down and shifting revenue over 120%. In addition, she drove BAU marketing efforts including email/social, trade shows and sales support. I highly recommend Kim for whatever future endeavor she pursues.
Taniya Goyal
Kim is a passionate marketing professional, always willing to step up when the team needed her. It was a pleasure being her supervisor, she always brought a vibrant energy to anything she worked on. She is very detail-oriented and a great thinker- whether it was coming up with creative marketing campaigns to promote brand awareness or driving continuous improvement and optimization of the GBC website or management of the various trade shows- she is always driven. Her contribution is valuable to the Direct business, and I highly recommend Kim and would love to work with her again.
Experience
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Xpirit | Part of Xebia
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Netherlands
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Coordinator
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Feb 2023 - Present
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ACCO Brands
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United States
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Manufacturing
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700 & Above Employee
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Associate Marketing Manager
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Oct 2019 - Jan 2023
Create content and manage direct e-mail campaigns. Lead U.S product launches to sales, service and copier partners. Build spec sheets, brochures and catalogs for service, sales and integrated teams.Design and distribute sales materials including internal and external price books and catalogs. Set up items, pricing, bundle options and promotions for sales, service and integrated teams.Manage third party products and vendor relationships. Launch promotions and marketing initiatives tailored to each team and track/report on progress.Work cross-functionally to improve customer ecommerce experience. Help facilitate launch of online platforms for B2B/D2B customers and purchasers. Work with multiple brands under ACCO to expand D2B portfolio. Collaborate with brands on pricing, messaging and content. Budget, lead planning and execution for twelve tradeshows annually. In addition to role responsibilities, a member and leader of multiple project teams with focused goals for the company. The Culture Team, is responsible to help create team bonding opportunities, quarterly and yearly communication and business update meetings for U.S and Canadian teams. Leader of the Education Market Focus team, goal is to unify efforts across our sales, service and bid contract teams to increase overall revenue in this segment. A member of the Recognition Team where we implement and facilitate ways to recognize co-workers and departments.
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Account Manager
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May 2017 - Oct 2019
Exclusively manage specified strategic accounts for U.S locations. Effectively complete and price out military, corporate and education bids. Putting together resources for resellers to use and portray our products on their website. Working with customers to learn about their projects and problems to build solutions to fit their needs.
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Inside Business Representative
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Jan 2017 - Apr 2017
Ability to prospect and grow business in given territories. Create new contacts and relationships.
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Groupon
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United States
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Technology, Information and Internet
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700 & Above Employee
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Business Development Representative
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Jun 2016 - Jan 2017
Responsible for creating digital campaigns favorable to the business owner's preference of their representation. Developing strong relationships with clients. Ability to display owner's brand and offering. Determine pricing structure for discounts. Responsible for creating digital campaigns favorable to the business owner's preference of their representation. Developing strong relationships with clients. Ability to display owner's brand and offering. Determine pricing structure for discounts.
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Sideline Reporter
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Sep 2014 - Apr 2016
-Airs in Macomb, Quad Cities and on ESPN3. -Featured in Men's Basketball games (2016)-Featured in Men's Football (2014 and 2015) and Women's Basketball (2015)-Created and delivered on camera reports/interviews -Tailored reports to viewer's needs to enhance entertainment value-Collaborate with professors, students, players and coaches for broadcasts
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Camera Operator
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Sep 2014 - Apr 2016
-Operate the main camera -Efficiently set up and take down equipment -Capturing clear and concise shots-Developing creative shots -Responsible for what audience sees during game action-Participate in Volleyball, Men's and Women's Basketball, Football, Men's and Women's soccer, Softball and Baseball productions
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Education
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Western Illinois University
Bachelor’s Degree, Broadcast Journalism
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