Kimberly Garcia

Marketing Communications Coordinator at ASCE - Texas Section
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Contact Information
Location
Austin, US

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Experience

    • United States
    • Civil Engineering
    • 1 - 100 Employee
    • Marketing Communications Coordinator
      • Sep 2023 - Present

      Plan, execute, and analyze multi-channel marketing campaigns, resulting in an increase in website traffic and growth in social media engagement. Create and curate engaging content for blog posts, social media, email campaigns, and newsletters, consistently meeting content calendar deadlines. Conduct market research and competitor analysis to identify trends and refine marketing strategies. Collaborate with the design team to develop visually appealing marketing materials that maintain… Show more Plan, execute, and analyze multi-channel marketing campaigns, resulting in an increase in website traffic and growth in social media engagement. Create and curate engaging content for blog posts, social media, email campaigns, and newsletters, consistently meeting content calendar deadlines. Conduct market research and competitor analysis to identify trends and refine marketing strategies. Collaborate with the design team to develop visually appealing marketing materials that maintain brand identity. Manage email marketing campaigns, resulting in an increase in open rates and improvement in click-through rates. Use Google Analytics and other data analysis tools to track and report on campaign performance, enabling data-driven decision-making Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Social Media Coordinator
      • Feb 2023 - May 2023

      Austin, Texas, United States Execute a results-driven social media strategy. Develop and curate engaging content for social media platforms. Assist in the creation and editing of written, video, and photo content. Attend events and produce live social media content. Maintain unified brand voice across different social media channels.

    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Content Marketing Intern
      • Jul 2022 - Feb 2023

      Nice, Provence-Alpes-Côte d'Azur, France Orchestrating digital content strategies across all online platforms. Driving traffic and engagement that translates to sales and brand promotion. Managing a content marketing budget. Measuring the results of marketing activity to inform future marketing campaigns. Managing a team of writers, illustrators, and data analysts. Implementing SEO best practices.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • May 2019 - Jul 2019

      Austin, Texas Area • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. • Locate and contact potential clients to offer advertising services. • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising. • Recommend appropriate sizes and formats for advertising, depending on medium being used. • Prepare promotional plans… Show more • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. • Locate and contact potential clients to offer advertising services. • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising. • Recommend appropriate sizes and formats for advertising, depending on medium being used. • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Sales And Marketing Intern
      • Feb 2019 - May 2019

      Austin, Texas Area • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. • Assess marketing potential of new and existing store locations, considering statistics and expenditures. • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental… Show more • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. • Assess marketing potential of new and existing store locations, considering statistics and expenditures. • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. • Integrate environmental information into product or company marketing strategies, policies, or activities. • Monitor customer preferences to determine focus of sales efforts. Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Event Planning and Fundraising Intern
      • Jun 2018 - Dec 2018

      Austin, Texas Area • Experience in contracting, organizing, detailing and executing the various AHA events • Managing convention space to developing long-term strategies for growth • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security. • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these… Show more • Experience in contracting, organizing, detailing and executing the various AHA events • Managing convention space to developing long-term strategies for growth • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security. • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. • Evaluate advertising and promotion programs for compatibility with public relations efforts. Show less

    • Australia
    • Education Management
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2018 - May 2018

      Angers Area, France • Managed acquisition and retention campaigns across digital and traditional channels. • Optimize key acquisition channels such as SEM, FB, Instagram, Pinterest, retargeting, video, direct mail, etc. • Actively seeking new channels that drive performance. • Create content and a distribution pipeline that includes video, images, and other media, • Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual… Show more • Managed acquisition and retention campaigns across digital and traditional channels. • Optimize key acquisition channels such as SEM, FB, Instagram, Pinterest, retargeting, video, direct mail, etc. • Actively seeking new channels that drive performance. • Create content and a distribution pipeline that includes video, images, and other media, • Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format. • Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks. Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • After School Instructor
      • Aug 2016 - May 2018

      Austin, Texas Area Teaching children the fundamentals of eating healthier and fitness. I teach soccer to boys and girls to show how much fun exercise is. I provide a healthy environment for children to participate in active games.

Education

  • EDHEC Business School
    Master of Science - MS, Marketing/Marketing Management, General
    2021 - 2022
  • Université catholique de l'Ouest
    French Studies
    2018 - 2018
  • St.Edward's University
    Bachelor of Business Administration - BBA, International Business
    2016 - 2020
  • Pflugerville High School
    HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES
    2012 - 2016

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