Experience

Innovusion
• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Brand Marketing Consultant

  • Apr 2023 - Present


University of San Francisco

• United States
• Higher Education
• 700 & Above Employee

• Director, Advertising Program & Assistant Professor

  • Aug 2016 - Apr 2023

  PROGRAM REDESIGN: Developed a strategic plan and long-term vision for the Advertising department. Worked with industry partners to design, deliver and promote the program. Analyzed feedback and adapted accordingly. Built and managed a diverse teaching team and collection of interdisciplinary learning community partners. PROGRAM MANAGEMENT: Oversaw all facets of the undergraduate Advertising programs. Problem-solved a wide variety of student issues. Represented the program at leadership meetings. Operated efficiently and effectively within a tight, inflexible budget. TEACHING: Outstanding teaching evaluations and feedback in all classes taught. Classes taught include; Fundamentals of Creative Development, Advertising Creative Strategy and Copy, Advertising Internship, Industry Internship, Directed Studies, Campaign Project, and Portfolios & Presentation. RESEARCH: Qualitative research methods, in-game advertising, B2B advertising, building brand equity, and advertising education. KEY ACHIEVEMENT: Successfully redesigned and launched new Major and Minor programs in half the time expected. Show less



The Missing Piece Pty Ltd

• Advertising Services

• Director, Marketing and Branding (Consulting)

  • Jul 2014 - Jul 2016

  CONSULTING: Managed international and national client projects, project negotiations, international consumer and product research, insight generation, brand strategy, client presentations, and business development. For instance, led the on-time and on-budget international strategic brand repositioning for celebrity chef and global restaurateur Luke Mangan. The project involved an extensive research component and careful international stakeholder management. The new positioning was adopted internationally, unifying the expanding divisions of the business and providing a clear and easily adaptable proposition for global partners, stakeholders, and customers. TRAINING: Developed and executed tailored corporate training programs. Courses include briefing skills, partner management, and presentation skills. KEY ACHIEVEMENT: • Led the international strategic rebranding of the Luke Mangan Group, which drew over $2 million in national and international press upon launch. Show less



The University of Sydney Business School

• Australia
• Higher Education
• 300 - 400 Employee

• • Sep 2012 - Jul 2016

  Drawing upon my local and international creative, digital and design agency network and experience, I created and lectured a strategic marketing course targeted towards international mid to senior-level marketers in the Master of Marketing program and a creative advertising course for the undergraduate program.The courses effectively provide new and well-established industry marketers with a deep understanding of developing, assessing, and managing agency relationships and strategically leading creative work. KEY ACHIEVEMENTS:• Received two Dean's Citation for Teaching awards. Show less

• • Sep 2014 - Jun 2015

  Developed and implemented marketing strategies for a diverse range of prominent University centers and stakeholders. Managed cross-functional team initiatives like TEDxSydney and Vivid. Mentored junior staff. Briefed media, production, and creative agency partners. Managed project budgets. Conducted research (user experience analysis, surveys, and interviews) to inform and improve advertising tactics. Oversaw the production of marketing collateral and content.KEY ACHIEVEMENT:• Won over resistant key executive stakeholders which enabled the successful redesign of their websites, results two predecessors failed to achieve. Show less



Redbox Digital Australia

• Australia
• Technology, Information and Internet

• Head Of Strategy

  • Apr 2009 - Mar 2011

  Led creative and digital strategy, business development, and agency training for the growing start-up. Enhanced business development by developing a clear brand communications strategy, brand voice, and brand personality for the agency. Managed the creation of marketing/sales collateral. Led consumer and product research, strategic planning, and new business presentations. KEY ACHIEVEMENTS: • Repositioned RedBox Digital as a leading digital agency, resulting in unsolicited invitations to pitch for new business. • Led the research and strategy for the resulting pitches, securing 75% of the new business opportunities. Show less



Insurance Australia Group (IAG)

• Senior Project Manager (consulting contract)

  • Nov 2008 - Mar 2009

  Worked with internal and external cross-functional teams to develop the vision, purpose, design, information architecture, and content principles associated with the redesign. Obtained senior executive and stakeholder buy-in for a massive company-wide Intranet redesign. Selected, negotiated with, and worked collaboratively with external suppliers and a large number of cross-functional, internal stakeholders to determine and develop new content and the look and feel of the intranet site. Applied content management, digital and project management experience to improve the effectiveness of the corporate Intranet as a strategic communication tool. KEY ACHIEVEMENTS: • Obtained senior executive project buy-in, support, and budget allocation for the redesign of the corporate intranet (including all portfolio businesses) well before the deadline. • Offered a full-time, permanent role before my contract had ended. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Director

  • Oct 2006 - Jun 2008

  Oversaw a diverse portfolio of local, national, and international client projects requiring; strategic planning, product and consumer research, corporate rebranding, renaming, brand architecture, internal brand communications, recruitment communications, brand consulting, project management of print design and advertising projects, and online communications. Led the division's business development and external marketing strategy by determining a clear business development strategy, developing external marketing collateral, and leading the redesign and content creation for the division's website. KEY ACHIEVEMENTS: • Developed a strategic and tactical new business plan to increase Saatchi Design's external revenue, achieving all new business objectives in less than a year. • Successfully managed the expedited development, design, and rollout of the nationwide Aussie rebranding. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Strategist

  • Dec 2005 - Sep 2006

  OMD (media agency), DDI Adworks (creative agency), and Cowan (design agency) OMD (media agency), DDI Adworks (creative agency), and Cowan (design agency)



The Moult Agency

• Advertising Services

• Strategic Planner

  • Jun 2004 - Nov 2005

  Worked with a diverse client portfolio writing strategic briefs, led insight-based qualitative and quantitative consumer and product research (NSW Health, Hutchison, Integral Energy, Perpetual Investments), providing digital strategy (Paradise Foods), guided the creative process (Macquarie University), developed partner channel strategies (Australian Better Business Insurance (ABBi), developed promotional strategies (Nikon), and wrote partner channel marketing strategies and marketing & communications plans (ABBi). Developed and managed The Moult Agency staff induction program, the internal employee credentials database and the business contact database. KEY ACHIEVEMENTS: • Created an online channel promotion strategy for Nikon which increased average unit sales per store by 32.7%, equaling $1.2M in sales revenue. • Refined Paradise Foods' existing website architecture and online strategy ensuring a more consistent brand experience and enhanced user experience. Show less



Bond University

• Australia
• Higher Education
• 700 & Above Employee

• • Sep 2003 - Apr 2004

  Created content, tutored and lectured a variety of courses including; New Media, Internet Advertising, Business Communication, Organizational Communication and MBA Public Speaking.KEY ACHIEVEMENT:• Received consistent recognition from the student evaluation program, as an effective teacher (87.2% rating) and effective presenter (98.8% rating)

• • Jan 2003 - Feb 2004



Royal Canadian Pacific (Luxury Tourism Division of CPR)

• Communications Manager

  • Aug 1998 - Aug 2002

  Managed internal and external communications including; brand stewardship, contract negotiations, development of guest policies, reservations database design, and website redesign/ implementation. KEY ACHIEVEMENT • Used customer feedback and user data to expand the functionality of the RCP website from a branding device to a full sales and scheduling tool (resulting in a 9% increase in sales enquiries within the first month following relaunch). Managed internal and external communications including; brand stewardship, contract negotiations, development of guest policies, reservations database design, and website redesign/ implementation. KEY ACHIEVEMENT • Used customer feedback and user data to expand the functionality of the RCP website from a branding device to a full sales and scheduling tool (resulting in a 9% increase in sales enquiries within the first month following relaunch).



Heavens

• United States
• Food Production

• General Manager

  • Sep 1997 - Aug 1998

  Managed the marketing and operations of a $1.8M (revenue per annum) leisure services business, including the supervision and development of multiple departments and direct reports. KEY ACHIEVEMENTS: • Implemented the company’s first website, member newsletter, and staff newsletter. • Implemented seasonal incentive programs and special events, achieving a 30% increase in promotional membership retention. • Elevated the club’s profile through free advertising by establishing operational partnerships targeting community organizations and teams and participation in selected charity events. • Streamlined the fee collection system, increasing average monthly club revenues by 3.25%. • Developed staff hiring guidelines and executed training procedures for the various departments. Show less