Experience

Make-A-Wish® Southern Florida

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Development & Events Manager

  • Nov 2016 - Present

  • Executes large scale events portfolio consisting of Make-A-Wish Annual Events: Wishmaker's Ball Gala, Dishes and Wishes; a Taste of Tampa Bay event, and Walk For Wishes. Handles all external fundraising events for the organization's Tampa Bay location. Accountable for a target fundraising income of more than $2M• Solicits new and existing corporations, c-suite executives and individual donors for their interest in developing a partnership with Make-A-Wish (fundraising, volunteering, sponsorship and awareness) • Maintains existing donor, corporate and volunteer relationships • Guarantees collaboration with major gifts, corporate relations staff to drive revenue growth • Works closely with Advisory Board members to engage their organizations and build their relationship with Make-A-Wish



CARROLL

• Belgium
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2014 - May 2016

  • Led all marketing efforts, including management and execution of numerous capital marketing projects of acquisitions.• Worked closely with company leadership and property level staff to develop and execute strategic marketing plans for over 60 communities in the Southeast and Texas• Developed brand identity, market positioning, advertising and digital presence that drives traffic and occupancy to achieve optimum leasing and financial performance.• Maintained media partner relationships throughout the Southeast, ensuring press releases receive maximum exposure.• Managed all digital media channels; including social media, email distribution list of 10,000 recipients and online communication with investors and partners.• Tracked, measured and analyzed all marketing channels and constantly searching for new marketing initiatives to deliver performance that drives NOI.

• Marketing Associate

  • Jun 2014 - Oct 2015

  • Responsible for the creation of marketing collateral, meeting preparations, investor reporting, media and public relations and corporate communication.• Created and tracked all internal and external marketing plans for Carroll Organization.• Acted as the company spokesperson; writes and distributes all press releases and maintains close relationship with all media throughout Atlanta and the Southeast.• Managed all digital media channels; including social media, email distribution list of 10,000 recipients and online communication with investors and partners.



Greater Tampa Chamber of Commerce

• United States
• Civic and Social Organizations

• Public Relations Coordinator

  • May 2012 - Jun 2014

  • Oversaw copy creation and editing processes of all digital and print content• Established strategies to increase member engagement via email and social media• Tracked and assessed audience reach, impact and engagement via Google Analytics and other measurable marketing programs.• Assisted with event planning and marketing tactics• Created and promoted several successful marketing campaigns aimed at increasing membership numbers and sponsorships.• Worked directly with Chamber partners to foster stronger relationships with local businesses, executives and consumers.

• Communications Intern

  • May 2012 - Jun 2013

  • Served as an official blog contributor, and contributed copy for the e-newsletter and various digital campaigns executed by the Chamber’s marketing arm.• Executed unique content planning meetings for various Chamber events and programs• Collected press clips on a weekly basis gathering media coverage from tv, newspapers, social media and online media presences.