Kelly Softley
Marketing Manager at Plast-Equip Ltd- Claim this Profile
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Bio
Experience
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Plast-Equip Ltd
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United Kingdom
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Plastics Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jul 2023 - Present
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Tropic Skincare
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United Kingdom
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Personal Care Product Manufacturing
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500 - 600 Employee
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Senior Ambassador
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Mar 2019 - Present
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Leveridges Salon
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United Kingdom
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Individual and Family Services
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Marketing & Salon Manager
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Dec 2022 - Jun 2023
Building the Leveridges website, managing the social media accounts, and managing the day to day running of the salon. Building the Leveridges website, managing the social media accounts, and managing the day to day running of the salon.
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Mighton Products
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United Kingdom
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Manager
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Apr 2014 - Sep 2018
Manage the day to day marketing activity and ensure all strategies developed are implemented, managed and regularly reported back to the Board of Directors.Developing and maintaining relationships with external agencies/suppliers on a daily basis. We were a small team at Mighton, as we grew year on year we are now having to outsource more of the work I used to do in house. We used agencies for our catalogue which went out three times a year, the photography of the products for use on the website as well as print.SEO/PPC was also looked after by an external agency, but they reported to me on a weekly/monthly basis.Created data sheets in InDesign/ Illustrator for our customers to use alongside the products.Liasing with our Chinese Agent to source promotional marketing material on a weekly basis.Work closely with the Sales Manager for incentives and offers for our customers and to come up with a great strategy to assist the sale tam to help promote our products.Speaking with printers and trying to get the best price possible for our quartely catalogue, which is sent out to all of our customers.Management of social networking site- Twitter, Facebook, Instagram, Pinterest, Linkedin and Google + focusing on a marketing strategy for the business.Assessing our website on a regular basis to find new ways to improve it. Show less
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Marketing Executive
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Jan 2012 - Apr 2014
Day to day management of our Marketing activities.Creating our quarterly catalogue in InDesign.Using Magento on a daily basis ti run the front end of our website.Creating our weekly mass emails using Campaign Monitor with artwork being created in Adobe Photoshop.Trialled a TV advert which went out in April/May/June 2013.Managed our re-brand eg new website, updating stationary in Adobe Illustrator.Database set up utilisation and management.Management of social networking sites- Twitter and Facebook involvement int he strategic marketing direction of the business. Show less
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NEWMARKETING CAMPAIGN LIMITED
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Assistant
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Nov 2011 - Jan 2012
Tasks include weekly result reports. Book recruitment adverts for property department. Source referral gifts, book and organise deliveries with suppliers. Obtain costs from publishers for various advertising costs. Exhibitions- Source and book exhibitions. Inserts, optioning and booking the quarterly inserts. Completing paperwork and updating systems (booking schedules and the online marketing database.) Page advertising and manage the page schedule. Tasks include weekly result reports. Book recruitment adverts for property department. Source referral gifts, book and organise deliveries with suppliers. Obtain costs from publishers for various advertising costs. Exhibitions- Source and book exhibitions. Inserts, optioning and booking the quarterly inserts. Completing paperwork and updating systems (booking schedules and the online marketing database.) Page advertising and manage the page schedule.
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The Florida Group
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Manufacturing
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1 - 100 Employee
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PR & Communications Manager
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May 2009 - Nov 2011
PR for Van Dal Shoes, Filippa Scott, Marc, Pikolinos & Origa Bridal.Managing Van Dal, Origa Bridal & Filippa Scott website by updating website content, organising images, product descriptions and stock for Van Dal, Origa Bridal & Filippa Scott Bridal.Develop and action localised PR plan for all brands.Organising our seasonal range launch- Venue, catering, entertainment etc as well as our exhibition stand at the NEC and Harrogate International Centre.Arranging photographer and product for photo shoots.Designing and sending out mass emails to a database of 70,000.Social Media- Using Hootesuite to update our Facebook/Twitter page, I developed ways to increase activity to the pages. Show less
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Marketing Assistant
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Nov 2007 - Apr 2009
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Education
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Staffordshire University
BA Honors, Film, TV & Radio -
City College Norwich
Higher National Diploma, Media -
City College Norwich
AS Level, Media, German & Communication Studies -
Bungay High School
GCSE's