Experience

Skold Companies

• United States
• Construction
• 1 - 100 Employee

• Director of Sales & Operations

  • Mar 2023 - Present

• Marketing & Sales Director

  • Nov 2011 - Mar 2023

  • Establish and execute annual marketing plans for each Skold entity• Create synergy between all Skold entities to create one brand• Manage online marketing efforts• Market commercial construction product lines to architects, contractors and building owners via presentations and one-on-one meetings• Manage advertising in trade journals, electronic media, etc.• Coordinate, set up and attend trade shows • Establish and oversee marketing budget



Two Rivers Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Account Service - Team Leader

  • Feb 2010 - Oct 2011

  • Oversaw all facets of dealer marketing efforts • Established and maintained a $1.2 million marketing program; including list management services, custom advertising solutions and direct mail programs • Created both strategic and tactical marketing plans for all projects, as well as led a team to execute the plans • Managed communications internally with both creative and digital marketing departments • Managed team - including designers, copywriters, account service and print production • Managed client’s day-to-day tasks and budgets • Worked strategically with the client and dealer network on new initiatives to build business and accomplish marketing goals nationally, regionally and locally Show less



Principal Financial Group

• United States
• Financial Services

• Marketing

  • Jul 2004 - Feb 2010

  • Created customized sales presentations for $100 million+ clients, maintaining full SEC compliance • Knowledgeable in Defined Benefit, Defined Contribution, Nonqualified and ESOP • Collaborated with Sales Representatives and internal Subject Matter Experts • Series 6 Licensed • Created and maintained database to more effectively respond to Request for Proposals • Provided marketing support for local sales representatives via a centralized proposal center • Reviewed and interpreted group non-medical data and presented it in an easy to understand format for presentation by local sales representatives • Maintained daily contact with sales offices and brokers to improve group non-medical product sales Show less