Experience

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  Rawhide Communications

  • President/CEO

    • May 1991 - Present

    Provide consulting and creative services to advertisers and broadcasters, especially in hard-sell no-nonsense direct response marketing.

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  Evans-Kraft Advertising

  • Seattle, Washington

  • Senior Copywriter

    • Jul 1987 - May 1991
    • Seattle, Washington

    Direct response copy for Washington Natural Gas, Washington Mutual, National Honey Board

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  Manus Direct Respnse Marketing

  • Seattle, Washington

  • Senior Copywriter

    • Jul 1985 - Jul 1987
    • Seattle, Washington

    Direct response copy for Holland America Lines, Westmark Hotels, Westtours.

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  Elliott & Trantow Advertising & Public ...

  • Los Angeles, California

  • President

    • Jun 1975 - Jul 1985
    • Los Angeles, California

    Diresct reesponse television, radio, magazine and newspaper marketing and advertising for Blue Cross of California, Los Angeles Federal Savings & Loan, Clark Equipment Company (Clark industrial trucks; i.e., fork lifts), Sunset Ford.

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  Albert Frank-Guenther Law Advertising & Pub...

  • Los Angeles, California

  • Vice President

    • May 1969 - Jun 1975
    • Los Angeles, California

    Television, radio and print direct response creative and copywriting for Physicians Mutual Insurance, Kenwood Electronics, Rheem-Roberts, Kiplinger Washington Editors.

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  McLendon Pacific Corporation

  • General Manager, KOST-FM Los Angeles

    • May 1964 - May 1969

    Managed all aspects of KOST-TM, including but not necessarily limited to overall broadcast operations, sales and sales development, programming, engineering and personnel.

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  National Broadcasting Company, New York

  • Manager, Planning, Corporate Planning Department

    • Feb 1957 - Jun 1964

    Research, investigate and propose appropriate new business opportunities for NBC, both within and outside the corporation's traditional broadcasting operations.