Keith McGowan
Director at SEC Newgate Research- Claim this Profile
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Bio
Experience
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SEC Newgate Research
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Australia
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Market Research
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1 - 100 Employee
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Director
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Sep 2019 - Present
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The Social Research Centre
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Australia
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Research Services
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100 - 200 Employee
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Research Director
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Nov 2017 - Aug 2019
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T garage
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Australia
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Market Research
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1 - 100 Employee
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Group Account Director
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Mar 2017 - Oct 2017
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Nature Research
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Lithuania
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Environmental Services
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1 - 100 Employee
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Associate Director
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Aug 2016 - Feb 2017
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Incite
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France
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Real Estate
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1 - 100 Employee
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Principal
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Oct 2012 - Jul 2016
Incite is a team of senior consultants working with clients to help them make decisions and motivate change through identifying and communicating consumer insights.In my role as principal I was responsible for developing and nurturing client relationships by ensuring we delivered consistently high standard outcomes that helped them to make positive change to their business. I was hands on throughout the research process, designing and creating research tools, moderating group discussion and interviews, conducting data analysis and presenting to clients.Many of the studies I worked on at Incite were international in scope; I researched consumers in more than 20 different countries. Show less
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Associate
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Mar 2011 - Sep 2012
I joined Incite soon after relocating from Australia to the UK and quickly gained exposure to a mix of clients in financial services, technology, OTC health and FMCG sectors. I completed online quantitative surveys and qualitative discussion forums, ethnographic in-home research and accompanied shopping trips, simulated shopping environment hall tests and focus group discussions, all in a number of different markets.
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ORC International
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United States
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Advertising Services
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100 - 200 Employee
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Associate Director
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Mar 2010 - Feb 2011
ORC International specialises in the integration of research and technology. Whilst there I helped a number of clients within the travel, tourism and leisure sector to develop, implement and report on customer experience programmes to underpin tactical and strategic decision making. ORC International specialises in the integration of research and technology. Whilst there I helped a number of clients within the travel, tourism and leisure sector to develop, implement and report on customer experience programmes to underpin tactical and strategic decision making.
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Jones Donald Strategy Partners
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Market Research
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1 - 100 Employee
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Senior Associate / Consultant
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May 2006 - Jan 2010
JDSP is a boutique agency that combines rigorous research skills and strategic consulting to help clients succeed in business. Initially I managed a continuous customer experience monitor for one of Australia’s largest banks, as well as conducting several ad hoc qualitative studies for clients including a leading telecommunications provider and a major energy provider. I coordinated a number of mixed methodology projects for a major tourism body, throughout Australia and internationally. Some of the projects I worked on include: • Customer experience / satisfaction • New product development (concept testing and construct design) • Communications development (local and international) • Communications effectiveness evaluation • Brand positioning • Sponsorship evaluation Show less
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Project Associate / Project Manager
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Jan 2004 - Apr 2006
I began my market research career as a graduate with TNS Australia. For the first year I managed the fortnightly telephone omnibus, and was involved in piloting and launching an online omnibus. Subsequently I moved the Finance & Business Services team where I had client management responsibility for one of the four major banks who subscribed to a syndicated business banking tracking study. In addition to this I worked on a range of ad hoc studies for clients in various business sectors. I began my market research career as a graduate with TNS Australia. For the first year I managed the fortnightly telephone omnibus, and was involved in piloting and launching an online omnibus. Subsequently I moved the Finance & Business Services team where I had client management responsibility for one of the four major banks who subscribed to a syndicated business banking tracking study. In addition to this I worked on a range of ad hoc studies for clients in various business sectors.
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Education
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University of Sydney
PostGrad Diploma, Sociology -
The University of Hull
BA Business, Marketing -
Edith Cowan University
BA Business, Marketing