Experience

Sudden Impact Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director | Brand Strategist

  • Jan 2021 - Present

  Providing creative leadership, listening attentively to divergent perspectives, advancing concept development, sharing strategic vision, and guiding content creation. Mentoring, nurturing, and collaborating with freelance and full-time teammates to deliver captivating and compelling creative output. Articulating clear, cohesive, and consistent brand messaging for technology, industrial, and life science clients. Rigorously analyzing, translating, and synthesizing complex information into effective brand strategy, positioning, and messaging platforms. Mining qualitative and quantitative data (along with applicable heuristics and cognitive biases that affect critical thinking) to understand customer beliefs and behaviors and extract actionable insights. Conducting interviews, leading workshops, and moderating discussions to help clients identify their most differentiating and desirable attributes, and distilling that information into relevant positioning and compelling messaging. Show less



Delaware Housing Corporation

• United States
• Government Administration

• Member, Board Of Directors

  • May 2023 - Present

  The mission of the Delaware Housing Corporation is to provide affordable, safe, and dignified housing for our residents and for the benefit of the Greater Delaware Community. The mission of the Delaware Housing Corporation is to provide affordable, safe, and dignified housing for our residents and for the benefit of the Greater Delaware Community.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Writer | Speaker | Advisor

  • Jun 1985 - Present

  Writing essays and other forms of creative non-fiction. Providing clinical research guidance to advanced degree candidates in the health sciences. Training, educating, and advising experienced and aspiring endurance athletes—ultrarunners, competitive cyclists, swimmers, and cross country and track & field teams—addressing principles of exercise physiology, training for optimal performance, nutrition, and injury prevention. Advising dance students and educators on biomechanics, strength, power, endurance, flexibility, alignment, and balance. Collaborating with independent filmmakers to document the struggles of the ethnic minority "hilltribes" of Thailand, their vulnerability to exploitation and human trafficking, the ravages of HIV/AIDS, and the damage caused by forced migration from their traditional villages to urban slums in Chiang Mai. Speaking as a guest lecturer in the Humanities Department at Ohio Wesleyan University, for the course "Freedom and Constraint," addressing the exploitation of women and ethnic minorities in Thailand. Published essays include: "Pat’s Endangered Species – The Last Record Store on Earth" for Main Street Delaware, November 2020 "O24 2014—A Perfect Combination Of Wild And Mild" for UltraRunning Magazine | ultraRUNNING Online (Recent Features), September 2014 "Outrun 24: One Mile To Go" for UltraRunning Magazine, October 2013. "Rhythm Of The Streets" for the Montague Street Journal, Issue 3, Autumn 2012. "Mercy Before The Man: A Retrospective Review Of Bob Dylan’s Album, Oh Mercy" for the Montague Street Journal, Issue 1, Winter 2009. "Find Yourself—Wandering" recounting experiences as a volunteer field researcher in Punta Banco, Costa Rica for the organization, Programa Restauracion de Tortugas Marinas (PRETOMA), published in Volunteer Vacations, 9th edition, 2006 Chicago Review Press. "Bug Tale" for the book, My Bug: Loving The Beetle In Stories And Art, edited by Michael J. Rosen, Artisan Books (Workman), October 1999. Show less



Independent Musician

• Musicians
• 1 - 100 Employee

• Multi-Instrumentalist

  • Jun 1979 - Present

  Principally focusing on polyrhythmic percussion (congas, djembe, cajón, shekere, maracas, cabasa, cencerro, güira, güiro, claves, bells, hooves, rebar, hubcaps, et cetera), diatonic and chromatic harmonica, and vocals. Composing, arranging, performing, and recording—including solo explorations and collaborations with other musicians. Blending formal training in music theory, composition, and performance—brass, strings, percussion, and voice—with explorations in improvisation. Principally focusing on polyrhythmic percussion (congas, djembe, cajón, shekere, maracas, cabasa, cencerro, güira, güiro, claves, bells, hooves, rebar, hubcaps, et cetera), diatonic and chromatic harmonica, and vocals. Composing, arranging, performing, and recording—including solo explorations and collaborations with other musicians. Blending formal training in music theory, composition, and performance—brass, strings, percussion, and voice—with explorations in improvisation.



Contract

• Technology, Information and Internet

• Brand Strategist

  • May 2020 - Dec 2020

  Applying critical and creative thinking to drive strategic communications within highly specialized industries. Translating scientific detail into brand strategy, positioning, and messaging platforms. Mining qualitative and quantitative data to extract actionable insights. Conducting interviews, leading workshops, and moderating discussions to help clients identify their most differentiating and desirable attributes, and distilling that information into relevant positioning and compelling messaging. Show less



AbelsonTaylor

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Planner

  • Aug 2019 - May 2020

  Translating industry knowledge, disease state learning, and healthcare provider and patient perspectives into actionable insights that help increase health literacy, guide strategic thinking, inform tactical execution, and fuel creative exploration. Effectively collaborating with Integrated Strategy teammates to elevate the collective value of Engagement Strategy, Marketing Intelligence, Analytics, Planning, and Media. Remaining loyal to our ultimate goal of improving clinical outcomes and positively affecting the lives of patients, caregivers, and healthcare providers. Show less

• Strategy Director

  • Oct 2009 - Aug 2019

  Applying critical and strategic thinking; guiding corporate, franchise, and solution brand development (determining purpose, mission, personality, and tone of voice); leading positioning and messaging development; fostering professional training and development; mentoring colleagues across disciplines. Presentations and published industry articles include: "Marketing Content Strategy"​ co-presenter at the AICUO Affiliate Member Conference, Ohio Dominican University, June 2015 "Marketing Your Business (It’s Not About You)"​ Guest Blog for CEO Live/Columbus CEO, May 2015 "How To Leverage Telemarketing In Your B-to-B Campaign"​ for The American Marketing Association's B2B Marketing​ e-Newsletter, November​ 2014 "​In Search Of Substance"​ for The American Marketing Association's Marketing News Exclusives, April 2014 "Once Again, In Plain English"​ for the Sudden Impact Marketing website, June 2013 "Saying More With Less: Focus On Customer Benefit To Reach Your Target Audience"​ for Marketing Management, Fall 2012 "Profiling Is Not A Dirty Word: The Upside Of Targeted Messaging"​ for Direct Marketing News, January 2012 "Marketing Strategy—Translating Insights Into Action"​ for the Sudden Impact Marketing website, featured article on the how-to’s of marketing, May 2010 Show less



The Pedal with Pete Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Member, Board Of Directors

  • 2018 - 2019

  Driving brand management and strategic communications efforts for the Pedal with Pete Foundation. Serving as a Member of the Board of Directors At-Large and leading message development initiatives and working to ensure consistency across all points of engagement with participants and contributors. The Pedal with Pete Foundation’s community of volunteers work to raise funds for cerebral palsy research through events that include bike rides and walks, and through other fundraising. With the funds raised, grants totaling $50,000-$75,000 per year are awarded to researchers to further their work developing prevention, treatment, and cures for cerebral palsy research that is making a difference for people with cerebral palsy, including 800,000 children and adults in the United States alone. The Pedal with Pete Foundation reviews research proposals submitted by the American Academy for Cerebral Palsy and Developmental Medicine and typically funds two-three research projects each year. These projects are mostly early stage research work intended to serve as seed projects leading to subsequent research proposals submitted to major funding sources such as the National Institutes of Health. These seed grants are a critical part of the clinical research process. Show less



The Navicor Group

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Oct 2004 - Oct 2009

  Leading creative concept and message development for Genentech’s Tarceva (erlotinib), a tyrosine kinase inhibitor used in the treatment of advanced non-small cell lung cancer and advanced pancreatic cancer, as well as MedImmune’s Ethyol, Gilead’s Hepsera, and Genentech’s Rituxan. Contributing more than 20 years of clinical practice, research, and industry experience. Leading creative concept and message development for Genentech’s Tarceva (erlotinib), a tyrosine kinase inhibitor used in the treatment of advanced non-small cell lung cancer and advanced pancreatic cancer, as well as MedImmune’s Ethyol, Gilead’s Hepsera, and Genentech’s Rituxan. Contributing more than 20 years of clinical practice, research, and industry experience.



GSW Advertising (formerly Gerbig, Snell/Weisheimer)

• Associate Creative Director | Creative Team Leader | Senior Copywriter

  • Jul 1997 - Oct 2004

  Medical writing, creative writing, concept development, and creative direction for St. Jude Medical’s Atrial Fibrillation franchise, Xanodyne Pharmaceuticals, Genentech’s Growth Hormone Franchise, Genentech’s Pulmozyme, Roche’s HIV franchise (Fuzeon and Invirase), aaiPharma’s Pain Franchise, Eli Lilly and Company’s Gemzar, Ceclor, and ReoPro, Abbott’s Ultane, Nimbex, and Mivacron, Berlex Imaging, SmithKline Beecham’s Ecotrin, Pharmacia & Upjohn's Genotropin, Bone Care International's Hectorol, and AstraZeneca’s Toprol-XL. Show less



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Clinical Specialist

  • Jun 1995 - Jul 1997

  Providing technical and clinical support during pacemaker and implantable defibrillator (ICD) implantation surgeries. Managing clinical and technical aspects of patient care during reprogramming, follow-up, and troubleshooting in hospitals and clinics. Facilitating training and continuing education of physicians, nurses, hospital personnel, and office staff on technical matters related to pacemakers, ICDs, and leads, as well as data collection and technical support during implantation and follow-up of devices undergoing clinical investigation. Show less



Telectronics Pacing Systems, Inc.

• United States
• Medical Equipment Manufacturing

• Clinical Studies Coordinator

  • Feb 1994 - Jun 1995

  Leading efforts to observe, record, and collect data related to various lead extraction methods and the complications related to the surgical removal of defective ACCUFIX and ENCORE Atrial "J" pacing leads (Accufix Research Institute). Conducting data collection, auditing, analysis, interpretation, troubleshooting, and report writing. Investigating a steroid-eluting ventricular pacing lead and a rate-responsive, dual-sensor (blended minute ventilation and accelerometer) pacemaker. Assisting Regulatory Affairs in conducting a review of clinical studies documents and investigational data during an FDA audit. Developing clinical investigation protocols and product release plans. Conducting site monitoring visits and preparing Case Report Forms. Show less



Bennett Cardiac Center

• Cardiac Laboratory Director

  • 1990 - 1994

  Conducting and supervising all graded exercise tests (cardiac stress tests), echocardiograms, stress echocardiograms, and additional non-invasive cardiovascular and respiratory diagnostic testing. Leading all data collection and diagnostic testing for pharmaceutical clinical research trials. Supervising the cardiac rehabilitation and wellness programs, and overseeing all Pacemaker and Implantable Cardioverter Defibrillator follow-up (interrogation, assessment, and reprogramming) clinics. Developing and facilitating patient education programs. Authorship and co-authorship of health and wellness articles, including: Flint, K.A., Dunlap, L.A.: "Aging and Memory Loss" published in Senior Directions, Charlotte, NC, December 1993. Flint, K.A.: "Exercising Safely Following a Heart Attack" published in To Your Health, February 1993. Bennett, W.T., Flint, K.A.: "Cardiac Compatriots: The Important Combination of Exercise and Nutrition" published in To Your Health, January 1993. Bennett, W.T., Flint, K.A.: "Local Health Authorities Give Answers From the Heart" published in Here's To Your Health: Charlotte Area News For Health and Wellness, February 1992. Flint, K.A.: "Osteoporosis: Can You Prevent It?" published in Here's To Your Health: Charlotte Area News For Health and Wellness, September 1990. Show less